Activating product trial campaign examples

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Information about Activating product trial campaign examples
Marketing

Published on March 12, 2014

Author: Coupons-com-Ltd

Source: slideshare.net

Description

Getting 'Brand Activation' right is often the key difference between high-performing campaigns (that result in plenty of consumer engagement, response and product purchase) and low-performing campaigns.

'Brand Activation' is the vital last stage of campaign planning that FMCG brands often neglect, but which can make all the difference to levels of campaign engagement and product purchase.

See how Gu, Bakers and Ribena have been boosting their digital campaign performance with a simple Brand Activation tool.

Coupons.com Limited – Proprietary Information. Please Do Not Copy Activating Product Trial Campaign Examples: Gü Puds, Bakers & Ribena

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Objective: Drive Product Trial

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Activation: “Like” To Get Your Coupon

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Results:

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Objective: Drive Product Trial

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Activation: Register + Print Free Product Coupon

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Results:

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Objective: Encourage Trial (Existing Customers)

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Activation: Open Email & Print Coupon

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Results:

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute.Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. How can Coupons.com help you? international-sales@couponsinc.com

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