Actionable Data for Google Analytics Beginners

60 %
40 %
Information about Actionable Data for Google Analytics Beginners
Marketing

Published on March 13, 2014

Author: durantj61978

Source: slideshare.net

Description

Improve your understanding of the most important marketing and lead generation tool in today’s digital world.

In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals. After this webinar, answer the following questions:

1: Where is my traffic coming from?
2: Which of my pages are most popular?
3: Which pages are people seeing first?
4: What technology are people using to visit my site?

Actionable Data for Google Analytics Beginners March 2014

In this presentation, get the following must-know answers about your website performance: • Where is my traffic coming from? • Which of my pages are most popular? • Which pages are people seeing first? • What technology are people using to visit my site?

Date range: 1 2 3 4 5 6 7 Google Analytics: The Dashboard

The Dashboard Defined 1. Visits – Total number of visits to your site in a given time frame 2. Unique Visitors – Total number of individuals that visit your site in a given time frame (e.g. – “User A” visits website three times in one month, but is only counted once as a unique visitor) 3. Pageviews – Total number of pages within the website visitors have been to 4. Pages/Visit – Average number of pages a visitor will browse in one visit to your website 5. Avg. Visit Duration – Average time a visitor spends on your website 6. Bounce Rate – Percentage of visitors who navigate away from your website after visiting only one page 7. % New Visits – Percentage of total visits that are new to your website in the given time frame

Where is my traffic coming from? 2 3 View how people are getting to your website 1

• Organic – Visits to your site through a search engine (e.g. Google, Bing, Yahoo) • Referral – Visits to your site through another website • (none) – Visits through an unrecognized source, such as an email or digital newsletter • Social – Visits through a social network (note: some may also be lumped within “referral” – so this amount is not always accurate) • (not set) – Placeholder value from Google when it does not receive enough information from the visit Where is my traffic coming from? Defined

2 See what websites are referring the most visitors to yours 1 Where is my traffic coming from?

Where is my traffic coming from? Click on URLs to view most popular referral pages (this example: most popular tweets)

Which of my pages are most popular? 1 2 These are the most viewed pages on your website in your set time frame  your homepage

1 2 3 Type in parts of the website URL to examine most popular within a segment (e.g. blog pages, products or services) Which of my pages are most popular?

Which pages are people seeing first? 1 2 Visitors are getting to your website primarily through these pages (either through social media, other sites, a web search, etc.) Which pages are people seeing first?

1 2 Find out how many visitors are using desktops, mobile or tablets to visit your site What technology are people using to visit my site?

Found our guide helpful? Visit our website for more free resources: www.bopdesign.com Find us on:

Add a comment

Related presentations

Related pages

Actionable Data For Google Analytics Beginners - score.org

In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals.
Read more

Google Analytics for Beginners | Udemy

Learn to use Google Analytics for uncovering actionable data and growing your business online.
Read more

Google Analytics Training Course For Beginners 2016 | Udemy

Set up Google Analytics Correctly So ... Google Analytics Training Course For Beginners 2016 ... more actionable data; Set up goals in Google ...
Read more

Actionable Data for Google Analytics Beginners by LYNN ...

Actionable Data for Google Analytics Beginners. In this presentation, get the following must-know answers about your website performance: • Where is my ...
Read more

Free Udemy Course: Google Analytics Training Course For ...

Google Analytics Training Course For Beginners ... Google Analytics Training: Become a data ... more actionable data Set up goals in Google ...
Read more

The Absolute Beginner's Guide to Google Analytics - Moz

Segments allow you to view all of your Google Analytics data ... to Google Analytics for beginners. ... to a Moz account and Google analytics ...
Read more

Google Analytics for Beginners by Udemy - 13 reviews and ...

13 reviews for Google Analytics for Beginners online course. Learn to use Google Analytics for uncovering actionable data and growing your business online.
Read more

Actionable Data for Google Analytics Beginners by LYNN ...

Title: Actionable Data for Google Analytics Beginners, ... LLC, Name: actionable_data_for_google_analytic, Length: 13 pages, Page: 4, Published: ...
Read more

Google Analytics Beginners: How to Setup and Measure ...

In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals.
Read more