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Action for change: using social media to amplify your events

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Information about Action for change: using social media to amplify your events
Social Media

Published on March 5, 2014

Author: AmnestyUK

Source: slideshare.net

Description

Presentation from Action for Change 2014 - one of our student training weekends.
Find out how to take a stunt, talk, Q&A or any kind of event and amplify it to make sure you're heard campus-wide. Find out more at www.amnesty.org.uk/student
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Amplifying a moment

Amplifying a moment Troy Davis, September 2011

Our aims Troy Davis, September 2011 • How could we involve people who aren’t with us in London? • How could we reach thousands more people not at our events? • How could we get across the urgency and importance of the issue? • How could we persuade people to take action? Amplifying a moment on social

The tools Amplifying a moment on social

The tools Amplifying a moment on social

The tools Amplifying a moment on social

The tools Amplifying a moment on social

The tools What digital tools do you have available and what are their strengths? Amplifying a moment on social

The tools The perfect Facebook post Keep your text short, to the point and clear. Facebook recommends only 75 characters! Don’t forget your action link! Use bit.ly to shorten it – if you create an account you can change the end A picture is worth 1,000 words (and is shown by Facebook 2x – 10x more!) Top tip: you can schedule posts on your page, so you can set everything up in your committee meetings ready! Amplifying a moment on social

The tools The perfect tweet(s) The shorter, the better! Leave spaces for others to add their thoughts to a retweet One or two #hashtags will help your message spread – don’t go mad. Don’t forget your action link! A picture are now auto-previewed! Use them! Repeat yourself – Twitter has a short memory. A run of tweets on the same subject can work very well. Top tip: Use Tweetdeck or Buffer and you can schedule tweets – get a load done at once Amplifying a moment on social

The tools The perfect words Always focus on • What do I want someone to do? • What is my key message? • Can I say this in a clearer way? • Will a new member understand this? Amplifying a moment on social

The plan Amplifying a moment on social

The plan • Promote our London event widely so we could also use it as a ‘virtual event’ • Create graphics people could use as their profile pictures, and share. • Make sure we used the London event to heavily promote the online action Amplifying a moment on social

The plan Amplifying a moment on social

The plan Amplifying a moment on social

The plan Amplifying a moment on social

The plan Amplifying a moment on social

Results Amplifying a moment on social

Your plan #WithSyria Don't let the people of Syria lose another year to bloodshed and suffering. I stand #WithSyria. Amplifying a moment on social

Your plan #WithSyria • How can you amplify your vigils and get people to take online action? • Make a short plan for digital promotion of your vigil. What will you use & say? • How will you use the people at your vigil to encourage others to take action? • What does your plan look like? Amplifying a moment on social

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