ACI Seed Hybrid Rice Activation & BTL Campaign Pitch

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Information about ACI Seed Hybrid Rice Activation & BTL Campaign Pitch

Published on May 28, 2016

Author: chhabiwala

Source: slideshare.net

1. 1

2. 2 CLIENT ACI Agribusiness, ACI Limited AGENDA OF PITCHING ROAD SHOW WORKING SCOPES CREATIVE WITH EXECUTION Preface

3. 3 We are here for to present a Road Show Planning with an objective to establish ACI’s brand position top of mind among farmers.

4. 4 CLIENT BRIEFING & DELIVERABLES To propose an effective Road Show planning targeting to mainly to farmers and stakeholders (Dealers and Distributors) to enhance brand perception about ACI through briefing on product and service that ACI Agribusiness & its SBUs offer.

5. 5 TG/TA - Farmers

6. 6 TG/TA - Stakeholders

7. 7 OBJECTIVE The main objective of this activation is to aware farmers about ACI’s end to end product and services through an interactive demonstration.

8. 8 THEME OF THE ROAD SHOW

9. 9 CAMPAIGN THEME RATIONALE ACI offers product & services for the benefit of farmers. ACI will always be there for farmers partnering hand in hand for the growth, development, agricultural innovation and efficiency thus helping knowledge enhance of farmers.

10. 10 ACTIVITIES OUT LINE Rural outreach through Road Show Activity Plan Product & Service Briefing Farmers Engagement

11. 11 ACTIVITIES FLOW OUT 11

12. MIKE ANNOUNCEMENTS @ SPOTS 12 Two (02) Branded VAN equipped with brand promoters will go to rural HUB (Bazaars & Hut). The VAN will stop over pre-selected rural HUB where they will brief about ACI’s product and services through entertaining engagement with Farmers, Dealers, Distributors. Stop over places: - Pre-selected main Bazaars and Farmers gathering spots - Few Selected Public Places: like Sports Field; Park; Primary Schools & Colleges premises; Press Club; Clubs, Library

13. ACTIVITIES MODALITIES 13 Mike Announcement will create huge buzz among our target audiences. - Specific location will be announced where the activity will take place. - Game contest will be there - Attractive prize will be given to winners - Q & A session for the farmers related to any agricultural queries

14. ROAD SHOW ROOT 14 The VANs will start a countrywide journey simultaneously, at the same time and same date: One will start from Tetulia (the First Frontier) and another one will start from Teknaf (the Last Frontier). The one will cover Tetulia – Dinajpur – Rangpur – Bogra – Rajshahi – Pabna – Kushtia – Jessore – Khulna – Faridpur – Barishal, and the journey will end at Dhaka. The another one will cover Teknaf – Cox’s Bazar – Chittagong – Noakhali – Comilla – Sylhet – Munshiganj – Kishoregonj – Jamalpur – Mymensing – Tangail, and it will end at Dhaka. Both will end their journey at a specific date at the Head Office.

15. GAME CONTESTS 15 Games will be played in a carnival mode engaging all the farmers

16. GAME TYPES 16 Games will be played in a carnival mode engaging all the farmers, few games will be played in individual spot based only. Not all games are not played in all spots.  Sholo Guti.  Baga Duli.  Ludu.  Logo Puzzle.

17. STREET DRAMA 17 Community Street Drama is a powerful and entertaining form of communication where we can give agriculture information embedded with ACI’s product & services. These theatre plays will be scripted in such a way where “ACI’s product benefit” message will be featured.

18. DOCU SCREENING 18 ACI Product & Service based AV will be projected during road show. This AV will be made by Still Image Painting with accurate Voice Over of each and every individual character with actual ambient and sounds.

19. 19 BRANDING EXECUTION

20. 20 VAN BRANDING

21. 21 VAN BRANDING

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