AccuraCast Sem Presentation

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Information about AccuraCast Sem Presentation

Published on March 5, 2008

Author: AccuraCast

Source: slideshare.net

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AccuraCast Services

Search Engine Marketing By AccuraCast © 2008 AccuraCast Limited

About AccuraCast London’s leading search engine marketing agency First & foremost mobile search marketing agency One of the first Google Qualified Companies in UK Registered 100% Ethical SEO ® Offices in the UK and India Over 100 clients worldwide Founded in February 2004 © 2008 AccuraCast Limited

London’s leading search engine marketing agency

First & foremost mobile search marketing agency

One of the first Google Qualified Companies in UK

Registered 100% Ethical SEO ®

Offices in the UK and India

Over 100 clients worldwide

Founded in February 2004

Our Services Search engine optimisation (SEO) Paid search advertising (PPC) Mobile search marketing Web 2.0 / social media marketing Multilingual marketing © 2008 AccuraCast Limited

Search engine optimisation (SEO)

Paid search advertising (PPC)

Mobile search marketing

Web 2.0 / social media marketing

Multilingual marketing

Clients © 2008 AccuraCast Limited

Why You Need Search Marketing Over 10 billion searches in Nov 2007 in the U.S. alone (comScore) 85% of Internet users find websites through search engines 75% of Internet users have the intention of purchasing a product or service when using search engines 60% of users regard the Internet as their favourite source of information 90% of Internet users do not go past the top 30 search engine results © 2008 AccuraCast Limited

Over 10 billion searches in Nov 2007 in the U.S. alone (comScore)

85% of Internet users find websites through search engines

75% of Internet users have the intention of purchasing a product or service when using search engines

60% of users regard the Internet as their favourite source of information

90% of Internet users do not go past the top 30 search engine results

SEO What is search engine optimisation (SEO) ? Search engine optimisation is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and rank it higher for keywords relevant to your business. Why SEO ? SEO endeavours to design web pages with the intention of getting them to rank higher on the search engine results pages. Without optimisation, your site will be more than likely lost among the millions of other websites. © 2008 AccuraCast Limited

What is search engine optimisation (SEO) ?

Search engine optimisation is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and rank it higher for keywords relevant to your business.

Why SEO ?

SEO endeavours to design web pages with the intention of getting them to rank higher on the search engine results pages. Without optimisation, your site will be more than likely lost among the millions of other websites.

SEO – Where you will appear © 2008 AccuraCast Limited

SEO Process Keyword research Market research Website analysis Recommendations (Implementation) Link building © 2008 AccuraCast Limited

Keyword research

Market research

Website analysis

Recommendations

(Implementation)

Link building

Advantages Of SEO Targeted Traffic Increase brand visibility High Sales and ROI Faster, smaller pages Longer term positioning Cost-effective © 2008 AccuraCast Limited

Targeted Traffic

Increase brand visibility

High Sales and ROI

Faster, smaller pages

Longer term positioning

Cost-effective

PPC What is pay-per-click (PPC) ? Pay-per-click, commonly known as PPC is exactly what it sounds like: you pay for each click you receive from your search engine listing to your website. It offers instant search engine listings to advertisers looking to promote their goods or services through the search engines. Why PPC ? The benefit of PPC engines is instant traffic. Achieving high natural rankings will most likely take a long time, but with PPC your listing is live immediately in the position you want to be seen. © 2008 AccuraCast Limited

What is pay-per-click (PPC) ?

Pay-per-click, commonly known as PPC is exactly what it sounds like: you pay for each click you receive from your search engine listing to your website. It offers instant search engine listings to advertisers looking to promote their goods or services through the search engines.

Why PPC ?

The benefit of PPC engines is instant traffic. Achieving high natural rankings will most likely take a long time, but with PPC your listing is live immediately in the position you want to be seen.

PPC – Where you will appear © 2008 AccuraCast Limited

PPC Process Keyword research Market research Account set up Ad copy writing / designing Landing page optimisation Bid management PPC campaign management © 2008 AccuraCast Limited

Keyword research

Market research

Account set up

Ad copy writing / designing

Landing page optimisation

Bid management

PPC campaign management

Advantages of PPC Lower cost vs. traditional advertising Perfect budget control Effective targeting Campaign flexibility Immediate positioning and results Branding awareness Qualified leads © 2008 AccuraCast Limited

Lower cost vs. traditional advertising

Perfect budget control

Effective targeting

Campaign flexibility

Immediate positioning and results

Branding awareness

Qualified leads

Mobile What is mobile search marketing ? Mobile search marketing enables you to reach customers anywhere, on the go, via their mobile phones and handheld devices. Our mobile search engine marketing services place your business in front of customers, no matter where they are, when they are looking for what you sell. Why mobile ? More than 29% of mobile phone owners around the world have browsed the Internet via a mobile handset. Market research agencies believe that mobile web browsing might become the next dominant Internet platform. © 2008 AccuraCast Limited

What is mobile search marketing ?

Mobile search marketing enables you to reach customers anywhere, on the go, via their mobile phones and handheld devices. Our mobile search engine marketing services place your business in front of customers, no matter where they are, when they are looking for what you sell.

Why mobile ?

More than 29% of mobile phone owners around the world have browsed the Internet via a mobile handset. Market research agencies believe that mobile web browsing might become the next dominant Internet platform.

Mobile – Where you will appear © 2008 AccuraCast Limited

Mobile SEM Process Mobile web design Mobile website optimisation Mobile search & display advertising Text & web triggers Viral mobile campaigns © 2008 AccuraCast Limited

Mobile web design

Mobile website optimisation

Mobile search & display advertising

Text & web triggers

Viral mobile campaigns

Advantages of Mobile SEM Broader reach Target teens & mobile professionals Increase brand visibility More cost effective Creates accessible web pages Reach customers when they are ready to buy © 2008 AccuraCast Limited

Broader reach

Target teens & mobile professionals

Increase brand visibility

More cost effective

Creates accessible web pages

Reach customers when they are ready to buy

Web 2.0 / Social Media Social network marketing Blog marketing Syndicated content (RSS feeds) Google news Viral marketing © 2008 AccuraCast Limited

Social network marketing

Blog marketing

Syndicated content (RSS feeds)

Google news

Viral marketing

Web 2.0 – Where you will appear © 2008 AccuraCast Limited

Multilingual Marketing Languages Offered English French Spanish Italian German Dutch Czech Japanese Chinese Hindi © 2008 AccuraCast Limited

Languages Offered

English

French

Spanish

Italian

German

Dutch

Czech

Japanese

Chinese

Hindi

Thank You Farhad Divecha Director, AccuraCast [email_address] Phone: +44 800 019 6813 © 2008 AccuraCast Limited

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