Account-Based Marketing: Target Key Accounts and Drive Revenue

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Information about Account-Based Marketing: Target Key Accounts and Drive Revenue
Technology

Published on March 6, 2014

Author: marketo

Source: slideshare.net

Description

What if you could replicate the success of your revenue generating accounts? What if you could ten identify similar accounts that will out-perform the rest? That's the power of account-based marketing. Join this webinar to discover how to boost marketing ROI by identifying and engaging target accounts with personalized content, messaging, and calls to action across web, mobile, and display advertising.

Mike Telem and David Myers will help you:

- Identify and target revenue-generating accounts based on verticals, company size, and named account lists
- Engage target accounts with personalized content to accelerate them through the funnel
- Analyze how effectively your marketing programs (paid, social, email, content) are driving engagement with target accounts
- Align sales and marketing to drive deals everyone will be talking about

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