Published on March 24, 2014
firstname.lastname@example.org Accessibility innovation through gestural and sign-language interfaces Prof Jonathan Hassell (@jonhassell) Director, Hassell Inclusion Visiting Professor, London Metropolitan University CSUN, San Diego, USA 19th March 2013
1Accessibility and innovation
email@example.com Without these innovators (and more) the lives of disabled people would be much impoverished
Jim Thatcher for the first Screen Reader Thanks to iheni.com
Ray Kurzweil for the first commercial speech recognition (& much more)
Bill Kastner, WGBH and the BBC for the first closed captioning
Gregg Vanderheiden for starting the accessibility guidelines ball rolling
Tim Berners Lee for “the power of the web is in its universality…” (inspired by Mike Paciello)
The legislators behind Section 508 (USA) and Disability Discrimination Act Pt III (UK)
Rob Sinclair for making ATs easier to create with MSAA and UIA
Maguire & SOCOG for giving the world its first web accessibility test case
The WebAIM crew for getting the word out and stoking the discussion
Julie Howell and the PAS/78 authors for making accessibility more strategic
Shawn Lawton Henry for building a bridge between accessibility & usability
Mick Curran & James Teh for making screenreaders affordable with NVDA
Steve Jobs for making accessibility built in as standard in Apple products
Jennison Asuncion for GAAD
firstname.lastname@example.org And all those who funded their work, used what they created, shared the news…
email@example.com And …
firstname.lastname@example.org As mobile technology enables more people to be innovators
Why shouldn’t your face be here…?
None of those guys were available… so you’ve got me: Jonathan Hassell • >13 years experience in accessibility and inclusion • lead author of BS 8878 British Accessibility Standards • former Head of Usability & Accessibility, BBC • led work to embed accessibility across BBC web, mobile and IPTV production teams • won BIMA 2008 & Access-IT@Home awards for the accessibility features of BBC iPlayer • Product Manager of innovative products: • won IMS Global Learning Impact Award 2010 for MyDisplay • won „Best Usability & Accessibility‟ BIMA 2006 for My Web, My Way • 3 x Bafta-nominated for breakthrough rich-media eLearning projects for disabled children
2What is innovation?
Great innovations come from… User needs Technology possibilities Sustainable market/fundi ng Great innovations
3“Where do you get your ideas from…?”
email@example.com How to source ideas… From following market trends (e.g. everything goes social…) From listening to users‟ unmet needs and finding ways to meet them From encouraging your team to come up with ideas From following technology possibilities (Freeview => Youview)
firstname.lastname@example.org How inclusion helps ideation… From following market trends (e.g. everything goes social…) From listening to users‟ unmet needs and finding ways to meet them From encouraging your team to come up with ideas From following technology possibilities (Freeview => Youview)
email@example.com The problem of fixation…
firstname.lastname@example.org How people try to free themselves from it… ‘Draw an alien’ to free yourself from conventional thinking
email@example.com Why not find a challenge closer to home? Think about how a disabled person would use your product…
firstname.lastname@example.org The beauty of constraints…
© 2011 Centre for Business Innovation Ltd - 34 - Centre for Business Innovation “Connected Communities, helping you Do more with Less” Engineering Design Centre The potential of inclusive design: OXO Good Grips • Well-known pioneer of Inclusive Design in the USA • Sam Farber‟s wife, a keen cook, suffered from arthritis “Why do ordinary kitchen tools hurt your hands?” • First 15 products launched in 1990 • Sales growth over 35% per year from 1991 to 2002 • The line has now grown to over 500 products • Over 100 design awards received Look where asking the right question can get you…
email@example.com How focusing on users takes you beyond inclusion… From following market trends (e.g. everything goes social…) From listening to users‟ unmet needs and finding ways to meet them From encouraging your team to come up with ideas From following technology possibilities (Freeview => Youview)
firstname.lastname@example.org Audience research – focus groups, ethnographic studies etc.
Keep listening through iterative user-testing Do initial audience research User test to get better audience research Develop minimal, flexible next version If more improvement justified, cycle…
Use a user-centred development process to help you – BS 8878
How mainstream products have arisen from innovative ‘beyond inclusion’ solutions
email@example.com 4Innovation through Natural User Interfaces
Example 1: uKinect Sign Recognition
Speech recognition is cool
Speech translation is cooler
The Funding Vision • Learners with disabilities may lack independence due to an inability to communicate by speech or due to lack of motor control • If signs and gestures can be easily learned, recognized and converted to digital data, a whole new world of opportunity opens up. TechDis, BIS, TSB SBRI „Making Waves‟ competition
The “breakthrough” inspiration • http://www.fastcoexist.com/1680081/a- device-to-translate-sign-language-into- speech and http://www.uh.edu/news- events/Fulbright/2012/may/0529MyVoice.ph p
It takes time… – cf. Siri Speech recognition was able to understand digits in the 1950s… Siri‟s intelligence has been worked on for at least 10 years
The problem We had 6 months…
User-focused approach User needs Technology possibilities Sustainable funding/ma rket Great innovations
Our breakthrough technology enabler The way ahead
The way ahead Looked for people who could benefit from each of our (baby) steps…
Why choose Makaton-users as our target audience? British Sign Language Makaton Thousands of signs (> 21,000) Hundreds of signs Individual sign vocab > 5,000 Individual sign vocab < 200 Long sequences of signs 1 or 2 sign sequences Sign quality fairly uniform Sign quality very variable, plus personal (idiosyncratic) signs Many competing teams innovating in this field Very few competing teams innovating in this field
User-Centred Approach Engagement through a character and humour… Inspiration: Talking Tom
Proof of concept solution Watch the video at: http://vimeo.com/32022176
Users and contexts of use Signing e-Learning game Users with comms difficulties through LDs, Autism, stroke Education Employment Independent Living Supporters of these users: colleagues, teachers, carers, parents
Product launching May-14
Hints of a new opportunity “Boris was so engaging that blind students were also asking to use it to learn to sign…”
Example 2: The Nepalese Necklace A Movement Game for Blind and VI Children
The Nepalese Necklace Original concept • The idea: • using audio-games & Microsoft Kinect‟s gesture recognition to encourage blind and partially-sighted children to engage more readily with their mobility training • The project: • an inexpensive, 3 month Proof of Concept to investigate the idea‟s potential in a concrete, testable way
The Nepalese Necklace UCD Approach • Initial user-research • found experts in the learning, and representatives of the learners • created a way of giving both an initial idea of what we were talking about, to get their attention and buy-in • asked questions to “get into their world” • then created what they needed/wanted • Iterative user-testing • we did this every couple of weeks • there‟s no substitute for it
The Nepalese Necklace Validation • Did final research to prove value • in all contexts of use (in homes as well as as schools) • over longer periods of testing, without expert presence (over at least a week, without you propping the PoC up) • observed and interviewed users & experts to understand how they behave and feel about the PoC • Got the results on video • nothing else quite proves your case
Partner of the Year Gamelab UK
If you remember one thing…
Listening to your diverse audiences needs… identifies challenges… but innovation often follows a challenge
So why shouldn’t this be you?
• the full guide on how to transform your organisation to achieve the consistent creation of web sites and apps that are usable and accessible to all your customers, at the most efficient cost • with practical case-studies from leading accessibility experts worldwide, including: • Jennison Asuncion (Canada), • Debra Ruh & Jeff Kline (USA), • Andrew Arch (Australia) • David Banes (Qatar) • Axel Leblois (UN) for information on the book’s publication, free access to video case-studies, and a chance of winning the book for free Click here for chance to win book There’s more on accessibility innovation in my forthcoming book
Training & support for BS8878 Standards Innovation www.hassellinclusion.com Strategy & research
More Hassell Inclusion at CSUN-14: Web Accessibility Myths for the mobile generation • Do disabled people really use ATs? • Is the most important accessibility issue for images alt-text? • Does inclusive design really benefit everyone? • Are the most important people in accessibility developers? • challenging some of the accepted views we hold that may no longer be true…
More Hassell Inclusion at CSUN-14: 7 Signs of maturing in accessibility and inclusion • The accessibility industry is aging and growing… • But is it maturing…? • how do you measure maturity in accessibility - in organisations, and as an industry? • from Tim Cook‟s latest shareholder comments to the IAAP – here are 7 signs that we‟re maturing as we grow…
Get in touch… e: firstname.lastname@example.org t: @jonhassell w: www.hassellinclusion.com
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