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Published on November 16, 2007

Author: Burnell

Source: authorstream.com

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Media Portrayals of Underdogs and Top Dogs From Hertz-Avis to Israel-Palestine:  Media Portrayals of Underdogs and Top Dogs From Hertz-Avis to Israel-Palestine Scott Allison, JongHan Kim, Sheila Hindle, and James Beggan University of Richmond University of Louisville Thanks also to Al Goethals, Dafna Eylon, Jordan Phillips, and Melinda Bigcountry Slide2:  The Underdog Cartoon (1964-1973) "Have no fear -- Underdog is here!" What Claiming Underdog Status Can Do For You:  What Claiming Underdog Status Can Do For You It can attract public support for you It casts you in the role of the “good guy” or the person who is on high moral ground You can more easily get away with slightly immoral actions It can motivate you to work harder if complacency is a possible problem Slide6:  Study 1: The Underdog Effect Slide7:  Study 2: The Robustness of the Underdog Effect What Claiming Underdog Status Can Do For You:  What Claiming Underdog Status Can Do For You It can attract public support for you It casts you in the role of the “good guy” or the person who is on high moral ground You can more easily get away with slightly immoral actions It can motivate you to work harder if complacency is a possible problem Slide11:  Study 3: The Double Standard What Claiming Underdog Status Can Do For You:  What Claiming Underdog Status Can Do For You It can attract public support for you It casts you in the role of the “good guy” or the person who is on high moral ground You can more easily get away with slightly immoral actions It can motivate you to work harder if complacency is a possible problem Slide13:  Steelers notebook: Love being underdogs By Curt Sylvester Special to SuperBowl.com Video: Steelers press conference DETROIT (Jan. 30, 2006) -- The underdog role has fit the Pittsburgh Steelers well during their playoff run and coach Bill Cowher apparently will continue to use it, even though his team is the favorite in Super Bowl XL against the Seattle Seahawks on Sunday. Slide14:  Seahawks Get Comfortable as Underdog By Mark Maske Washington Post Staff Writer Monday, January 30, 2006; Page E03 DEARBORN, Mich., Jan. 29 -- The Seattle Seahawks arrived in town a day earlier than their Super Bowl opponent, the Pittsburgh Steelers, and did their best Sunday to embrace their role as this week's underdog. Slide15:  Underdog Pittsburgh steeled with resolve By Jarrett Bell, USA TODAY PITTSBURGH — America loves an underdog, but this one is a lot like a pit bull. Linebacker Joey Porter has served as the Steelers' emotional mouthpiece in recent weeks. By Denis Poroy, AP The Pittsburgh Steelers, the first sixth seed to make a conference championship game, don't want to be anyone's sudden sentimental favorite. Not with Sunday's AFC title game at Denver offering the chance to reach a Super Bowl off three road wins in a row. (The Carolina Panthers, by beating the Seattle Seahawks on Sunday, also would reach the Super Bowl off three road wins in a row to match what only the 1985 New England Patriots have done.) Slide16:  Olympic News US embrace underdog role as guard changes By Alan Crosby TURIN (Reuters) - The United States are embracing the role of underdog as they head into the men's Olympic ice hockey tournament. "It (being an underdog) can tend to be a bit of a motivating factor," Mike Modano, one of the veterans from a U.S. program that flourished in the late 1990s and earlier this decade, said before the team's first practice in Turin on Tuesday. Jockeying for Position to be the Underdog:  Jockeying for Position to be the Underdog What are the drawbacks to claiming Underdog status?:  What are the drawbacks to claiming Underdog status? People will expect you to work your hardest to overcome your underdog status People will evaluate you harshly if you don’t give 100% effort People will judge your performance to be inferior It doesn’t take much for people to abandon the underdog Slide21:  Catching up to Bode, Chapter 2: 'I'm not a guy who looks back.' By Jim Litke, AP Sports Columnist | February 26, 2006 "That's what the Olympics are about ... underdogs, about providing an opportunity for people to do something they didn't know they were capable of," he said. Miller came here as an overwhelming overdog, the defending overall World Cup championship, the first American to hold that title since 1983. Anybody who saw NBC's promotional campaign ahead of the Winter Olympics must have thought all the other skiers in the world were auditioning for parts as extras in Miller's highlight reel. "I wanted an Olympic experience like in 'Miracle.' But how was it for the Russians?" Miller said, leaving little doubt which role was thrust on him. "Horrible." Slide23:  The Art Study What are the drawbacks to claiming Underdog status?:  What are the drawbacks to claiming Underdog status? People will expect you to work your hardest to overcome your underdog status People will evaluate you harshly if you don’t give 100% effort People will judge your performance to be inferior It doesn’t take much for people to abandon the underdog Slide25:  Abandoning the Underdog

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