Absolute Radio Presentation

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Information about Absolute Radio Presentation
Business & Mgmt

Published on October 30, 2008

Author: adambowie

Source: slideshare.net

Description

Absolute Radio - Value Added Services

Value Added Services Absolute Radio Adam Bowie Head of Strategy & Planning October 2008

who am I?

who are we?

history 1993 Virgin Radio launches 1996 Capital Radio agrees “merger” 1997 Ginger Productions acquires Virgin Radio 2000 SMG takes over Ginger including Virgin Radio 2006 UTV wants to merge with SMG before withdrawing 2007 IPO of Virgin Radio announced 2008 TIML UK Ltd buys Virgin Radio

1993 Virgin Radio launches

1996 Capital Radio agrees “merger”

1997 Ginger Productions acquires Virgin Radio

2000 SMG takes over Ginger including Virgin Radio

2006 UTV wants to merge with SMG before withdrawing

2007 IPO of Virgin Radio announced

2008 TIML UK Ltd buys Virgin Radio

 

why not Virgin?

Bennett Coleman & Co Ltd Times Of India publishing Private Treaties investment TIML radio, outdoor, web, events, film

importance of digital

how do they listen? Source: RAJAR Q3 2008

how do they listen? Source: RAJAR Q3 2008

platform agnostic

DAB

schedule Absolute Radio Absolute Classic Rock Absolute Xtreme Christian O’Connell Breakfast Show Geoff Lloyd’s Hometime Show

is DAB’s success just down to the BBC?

BBC v Comm. Radio all listening DAB listening

 

but I thought that this was about adding value…

pre-launch ‘ crossfade’ 10 ‘pillars’ more live sessions no repeat workday full versions expanded playlist

Christian O’Connell Vicky Butler-Henderson Geoff Lloyd Tim Shaw Jo Russell Sony Radio Award-winning investment

 

Absolute playlist

extended playlist

where do you discover new music? Sometimes Source: Absolute Radio IPSOS Research Aug 2008

Abbey Road, Studio 2

“ Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time” For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again. “ What a great mix of music, I have a vast range of musical taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s playlist – ‘That’s entertainment’….”

inviting community involvement

 

 

 

online & outdoor

marketing & events

thank you! Adam Bowie [email_address] 020 7432 3339

Adam Bowie

[email_address]

020 7432 3339

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