Absolute Radio - Listening to Listeners

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Information about Absolute Radio - Listening to Listeners
Entertainment

Published on December 10, 2008

Author: adambowie

Source: slideshare.net

Description

Absolute Radio presentation about listening to your listeners.

Rebranding and Launching Absolute Radio Adam Bowie Head of Strategy & Planning December 2008

Photo: Oberazzi

Virgin Radio 15 years old 36 year old brand Largest under 45 commercial station

15 years old

36 year old brand

Largest under 45 commercial station

Virgin Radio Purchased by Times of India in June 2008  Bennett Coleman & Co Ltd

Purchased by Times of India in June 2008

 

Onegoldensquare.com

Telling VIPs First

VIPs

Pre-launch ‘Crossfade’ 10 ‘pillars’ More live sessions No repeat workday Full versions Expanded playlist Photo: ebotunes

10 ‘pillars’

More live sessions

No repeat workday

Full versions

Expanded playlist

Podcast Interview with VIP

Find the Virgin

Playlist

Playlist Meetings

Digital Fun

Rock Off

Absolute Radio Adam Bowie [email_address] 020 7432 3339 www.onegoldensquare.com www.adambowie.com

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