Absolute Radio Ficci Cd 97

57 %
43 %
Information about Absolute Radio Ficci Cd 97
Business & Mgmt

Published on February 18, 2009

Author: adambowie

Source: slideshare.net


Presentation to FICCI FRAMES by Absolute Radio

You can’t close your ears… Clive Dickens COO Absolute Radio FICCI Frames 2009

Decide what business you want to be in Source: AA/ Spend in Euro

Virgin Radio UK – Summer 2008 • 15 years old • 36 year old brand • Largest under 45   commercial radio  station in UK

Blogging about change Key learn : Ensure  an open dialogue  with all, as strong  radio brands are  very personal

Get them to work for you…. SPOT THE  VIRGIN 

Content meetings – Invite them in

Playlist – Open about rotations

Digital is the future – online & DAB

Create trial & content sampling The result Improved click-through rate by • 235% with a player launch rate from click of 74% During campaign, player launched • over 27,000 times Works for outdoor two •

Go where your audience are..

Harness the passion for content

Create an online future Unique users of UK Radio sites Unique users (000) Absolute Radio Brand 500 Capital Radio Brand Classic FM Brand 450 Galaxy Radio Brand Heart FM Brand 400 Magic 105.4 Brand Planet Rock Brand 350 talkSPORT Radio Brand Whatson Channel 300 XFM Online Brand 250 200 150 100 50 0 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Source: Neilsen Net Ratings

Get everyone talking about you Brand Circulation Absolute Radio 48,249,070 Virgin Radio 373,642,163 BBC 688,833,405 Capital Radio 4,412,263 Classic FM 12,334,179 GMG Radio 2,406,392 Heart 106.2 3,309,607 Radio 1 8,488,695 Talksport 39,038,222 Absolute Radio Virgin Radio BBC Capital Radio UTV Radip 3,484,380 Classic FM GMG Radio Heart 106.2 Radio 1 XFM 12,503,136 Talksport UTV Radip XFM Competitor Share of Voice by Circulation

Give them reasons to care

Measure the results & keep evolving Is full of Energy.. A station I’d recommend… Top % agree (8,9,10) Top % agree (8,9,10) 22.6% 29.0% 16.7% 19.5% 12.8% 15.3% 15.1% 8.5% Pre Post Pre non- Post non- Pre Post Pre non- Post non- London London London London London London London London Base: All respondents Source :Other Lines

Check your progress frequently Edison page 16 short version •

Measure, don’t just research

Remember it takes time

People don’t listen to the Radio! They listen to things that interest &  engage them & sometimes that is  on the Radio…

Thank you clive.dickens@absoluteradio.co.uk

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

How to listen - Absolute Radio

How to listen to Absolute Radio, Absolute Classic Rock, Absolute Radio 00s, Absolute Radio 90s, Absolute 80s, Absolute Radio 70s and Absolute Radio 60s.
Read more

The Greatest Album of the 90s - Absolute Radio

Absolute Radio. Menu. Schedule; Playlists; Competitions; ... Greatest Album of the 90s; Best Albums of All Time; Greatest Album of the 90s. Back in June ...
Read more

Absolute – Wikipedia

Titel Antal spår Typ Utgivningsdatum; Absolute Music 1: 24/18: vinyl/CD, MK: 11 november 1986: Absolute Music 2: 24/16: vinyl/CD, MK: 27 april 1987 ...
Read more

Absolute TOP 40 Radio On 1.FM

Absolute TOP 40 Radio: ... RADIO STATIONS. Club 1 Radio. Alternative Rock X Hits Radio. ... Dance One Radio. Absolute Country Hits Radio. All Euro 80's Radio.
Read more

Magic 105.4 FM - Wikipedia, the free encyclopedia

Absolute Radio Heat Radio The Hits Kerrang Radio Kiss Planet Rock: Website: www.magic.co.uk: ... 97.3; 98.5; 98.8; 100.0; 100.6; 100.9; 102.2; 103.3; 104.4 ...
Read more

97.1 WASH-FM - Washington's Variety of the 80s, 90s & Today!

97.1 WASH FM – Washington’s #1 At Work Station. ... Get the Free Radio App; General Contest Guidelines; Advertise with Us; Philanthropy © 2016 ...
Read more

Top 10 der gruseligsten und unheimlichsten Album Cover ...

Hier eine total subjektive Top Ten der absolut gruseligsten und unheimlichsten Plattencover aller Zeiten. auf Platz 10: FUNKADELIC ... Instrumental CD.
Read more

Dream Dance Vol.70 - Various: Amazon.de: Musik

Gesamtpreis: EUR 56,97. ... Audio CD (3. Januar 2014) Anzahl Disks/Tonträger: 3; ... (Thomas Hayes Radio Edit) von York feat.
Read more