Absolute Radio Ficci Cd 97

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Information about Absolute Radio Ficci Cd 97
Business & Mgmt

Published on February 18, 2009

Author: adambowie

Source: slideshare.net

Description

Presentation to FICCI FRAMES by Absolute Radio

You can’t close your ears… Clive Dickens COO Absolute Radio FICCI Frames 2009

Decide what business you want to be in Source: AA/ Spend in Euro

Virgin Radio UK – Summer 2008 • 15 years old • 36 year old brand • Largest under 45   commercial radio  station in UK

Blogging about change Key learn : Ensure  an open dialogue  with all, as strong  radio brands are  very personal

Get them to work for you…. SPOT THE  VIRGIN 

Content meetings – Invite them in

Playlist – Open about rotations

Digital is the future – online & DAB

Create trial & content sampling The result Improved click-through rate by • 235% with a player launch rate from click of 74% During campaign, player launched • over 27,000 times Works for outdoor two •

Go where your audience are..

Harness the passion for content

Create an online future Unique users of UK Radio sites Unique users (000) Absolute Radio Brand 500 Capital Radio Brand Classic FM Brand 450 Galaxy Radio Brand Heart FM Brand 400 Magic 105.4 Brand Planet Rock Brand 350 talkSPORT Radio Brand Whatson Channel 300 XFM Online Brand 250 200 150 100 50 0 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Source: Neilsen Net Ratings

Get everyone talking about you Brand Circulation Absolute Radio 48,249,070 Virgin Radio 373,642,163 BBC 688,833,405 Capital Radio 4,412,263 Classic FM 12,334,179 GMG Radio 2,406,392 Heart 106.2 3,309,607 Radio 1 8,488,695 Talksport 39,038,222 Absolute Radio Virgin Radio BBC Capital Radio UTV Radip 3,484,380 Classic FM GMG Radio Heart 106.2 Radio 1 XFM 12,503,136 Talksport UTV Radip XFM Competitor Share of Voice by Circulation

Give them reasons to care

Measure the results & keep evolving Is full of Energy.. A station I’d recommend… Top % agree (8,9,10) Top % agree (8,9,10) 22.6% 29.0% 16.7% 19.5% 12.8% 15.3% 15.1% 8.5% Pre Post Pre non- Post non- Pre Post Pre non- Post non- London London London London London London London London Base: All respondents Source :Other Lines

Check your progress frequently Edison page 16 short version •

Measure, don’t just research

Remember it takes time

People don’t listen to the Radio! They listen to things that interest &  engage them & sometimes that is  on the Radio…

Thank you clive.dickens@absoluteradio.co.uk

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