Published on March 5, 2014
The Digital Marketing Platform for Broadcast Radio & TV
Radio Is Changing… Okay, HAS Changed Listenership continues to decline 2-3%/year Digital streaming helps recapture some of this lost audience, but not enough to slow the decline “Flat is the new “Up” Advertisers demand more mature tools and results than ever before The plethora of listening options creates listener ADD
Your Challenge Fresh content, while lowering costs High audience engagement to keep advertisers happy and promotions healthy Create new revenue streams You’re leaving digital revenue on the table Increase reach, engagement and listener hours
(Some Of) Our Current Clients
Why We Exist Radio 2.0 is possible, to get there, we are focusing on: Reducing costs of all digital marketing and platforms Giving you better tools and data, to become a digital leader Create new traffic, listener hours and engagement Build new and better offerings to grow revenue Hold your hand until you, too, are a market leader
Our Solutions For Promo Drive revenue via promotions in social media Build membership and demographic data Next-gen promo opportunities to create new revenue streams For Talent & Producers Grow real-time engagement across platforms from one interface Create engaging pages and content Optimized for mobile and social
Our Solutions For Managers Get show-specific data on what is appealing to your specific audience (for content & promotions) Manage staff performance “I use SoCast to boost traffic, revenue, and hours tuned” – Corus manager For Executives Custom consulting Sales support and assistance Ongoing training to get you the value you need “ Data and insights provided by SoCast helps us drive revenue” – Corus Exec
Create Content or Promo Once, Publish Everywhere
One Dashboard, Not 5 Tools Stitched Together
One Experience for Listeners, Across Devices
Real-Time Analytics, Custom to Departments
Why Choose SoCast? One Dashboard = less training, easier deployment, simple experience Lower cost, we guarantee ROI in 2 quarters Sales support to generate additional revenue right away, and tools to create new revenue streams The deepest data (per station, per show, per staff member, per device) to make the smartest decisions
410 Adelaide St W, #200 Toronto, ON M5V 1S8 Phone: (416) 635-6678 Email: firstname.lastname@example.org
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SoCast is the leading digital marketing platform built specifically for radio. Our job is to help you thrive and grow in today's multi-platform world.
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