About Quadric®

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Information about About Quadric®
Business & Mgmt

Published on January 17, 2009

Author: msherain

Source: slideshare.net

Description

Quadric exists to increase the contribution of business to society. We are an international team of analysts, consultants and creative professionals helping companies improve performance while becoming better places to work. Using the Quadric@ framework, we help companies drive volume and pricing, influence future trends, guide innovation and integrate acquisitions more effectively.

About Quadric® www.quadric.dk Copyright © Quadric® 2009

The new way of looking at business A company’s Quadric describes its positioning strategy and how that strategy influences its brands, culture, operations and marketing. Greater clarity and focus helps companies improve performance while becoming better places to work. This presentation describes Quadric’s consulting services. Copyright © Quadric® 2009

Quadric consulting bridges the gap between business strategy and implementation Business strategy Implementation (Traditional strategy (Operational management consultants) consultants, communications agencies, training companies) Copyright © Quadric® 2009 3

We have experience in a wide range of industries and countries Quadric Client Industries Country Involvement in Quadric Processes (’05-’07) The Netherlands 13% Non-Profit Organisation Italy Denmark 5% .5% 8% Finland Telecommunications France 8% Medical 1% 5% 30% Thailand 2% Financial Services Switzerland 10% 1% Sweden Russia 5% 23% Advanced Materials Malaysia 1% and Composites Food Industry Germany Copyright © Quadric® 2009 10% Equipment 9% China Information 15% United Kingdom 5% Technology 4% Base Materials USA 10% 20% 15% 4

We work with a number of industry leaders, and some aspiring leaders Copyright © Quadric® 2009 5

Our work spans our clients’ value chains Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 6

We improve marketing effectiveness to drive volume and pricing Drive volume & pricing Push Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 7

We strengthen branding and communications to influence future trends Drive volume & Influence pricing future trends Push Pull Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 8

We refocus development teams and partners to guide innovation Guide Drive volume & Influence innovation pricing future trends Push Push Pull Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 9

We create programs that integrate past and future acquisitions Guide Drive volume & Influence innovation pricing future trends Push Push Pull Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 Integrate acquisitions 10

Each interaction across your value chain is influenced in four ways Emotional Internal External Investors Suppliers Company Distributors Dealers/ End-users Influencers Rational retailers Copyright © Quadric® 2009 11

Your positioning strategy guides decisions Emotional Optimized Brand Emotional Portfolio Positioning Strategy External Internal Cultural Aligned Internal Uniqueness (True, relevant, high- External Marketing value focus) Operational Rational Copyright © Quadric® 2009 Evidence Rational 12

Our services are structured around the Quadric® framework Mechanisms: Visual Identity Guidelines & Toolbox, etc. Logo & Visual Identity Mechanisms: Mechanisms: Name & Brand Portfolio Corporate Cultural Uniqueness Communications Product / Service Offering Program Brands Behavioral Principles Segment Value Proposition Awards Marketing Program Marketing Values Culture Positioning Product Strategy Incentive Marketing Scheme Sales Communications Operations Programs Recruitment PR Case Stories Etc. Copyright © Quadric® 2009 Etc. Performance Metrics Mechanisms: R&D and Innovation Approach, etc. 13

Our integrated approach is more efficient than the traditional, fragmented alternatives The fragmented vs. Quadric’s approach consulting industry Brand consultants Optimized Brand Design firms Portfolio Naming firms HR consultants PR & Comms. Agencies Leadership Strategy consultants Cultural Positioning Aligned Advertising agencies development Uniqueness Strategy Marketing Brand consultants Media agencies Coaching Copyright © Quadric® 2009 Operational mgnt Operational consultants Evidence IT consultants 14

Companies that manage based on positioning are more successful over the long-term Position? Position Position Develop a clear Implement the Manage based on positioning strategy strategy thoroughly positioning Copyright © Quadric® 2009 15

FedEx’s Quadric The “absolutely, positively” culture The FedEx guarantee Reliability “Reliability, speed, (peace of mind) leadership, excellence and global reach characterize FedEx.” Average Delivery Success Rate: 97% (Industry Average 91%) Wal-Mart: quot;Carrier of the Year“ Relax. It’s FedEx. Copyright © Quadric® 2009 FORTUNE: quot;World's Most Admired Companiesquot; Wall Street Journal: Permanent Top 10 on Corporate Reputation survey BUSINESS ETHICS: quot;100 Best Corporate Citizensquot; Logistics Management and Distribution Report: Quest for Quality Award, Best Air Carrier Business Environmental Resource Center: Pollution Prevention Business Award Employee Services Management Association (ESM): Employer of the Year

GE’s Quadric GE Advanced Materials GE Equipment Services GE Commercial Finance GE Healthcare GE Consumer Finance GE Infrastructure GE Consumer & Industrial GE Insurance Solutions GE Energy GE Transportation “GE people worldwide are dedicated to turning imaginative ideas into leading products and Problem services that help solve solving some of the world's toughest problems.” Eco R&D Investment Eco Revenue Billion $ Billion $ Copyright © Quadric® 2009 2 25 1.5 20 15 1 10 0.5 5 0 0 2005 2010 2004 2006 2007 2010

Your Quadric Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity) Are you creating Do you have a Have you aligned cultural uniqueness clear positioning marketing to build your which directly supports strategy? positioning while driving your position? (e.g. sales? (e.g. sponsorships, behaviors, attitudes) advertising) Copyright © Quadric® 2009 Do you collect operational evidence that reinforces your position? (e.g. performance metrics, case studies) 18

Our clients experience the following benefits: 1.  Stronger link between business strategy and all operational decisions 2.  Greater employee commitment, belief and ability to recruit talent 3.  Sales growth through marketing effectiveness 4.  Greater acceptance of cost reduction programs (e.g. plant moves, lay-offs, labor renegotiations) due to greater belief in the future 5.  Increased recognition in financial markets Copyright © Quadric® 2009 We help companies build sustainable competitive advantages and drive growth 19

Quadric exists to increase the contribution of business to society. We do this by helping companies adopt the Quadric framework with our without involvement of our consultants. See more at www.quadric.dk Copyright © Quadric® 2009

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