About Marketing

50 %
50 %
Information about About Marketing

Published on March 20, 2014

Author: RubayetHassan1

Source: slideshare.net


About Marketing

Introduction to Marketing A process by which a firm profitably translates customer needs into revenue. It is called… MARKETING

•Concept and importance of marketing •Approaches to the study of marketing •Marketing mix and its components OVERVIEW Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace.

Marketing Process Understandi ng the Marketplace and Customer Needs Designing a Customer- Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationsh ips Capturing Value from Customers

More on how to understand the marketplace • Customer Value and Satisfaction • Exchanges and Relationships • Markets

Designing a Customer-Driven Marketing Strategy • Selecting customers to serve • Choosing a value proposition • Marketing Management Orientations • The Production Concept • The Product Concept • The Selling Concept • The Marketing Concept – Sense and respond • The Societal Marketing Concept

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Marketing - Strategy, Planning, Careers and News

Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market a ...
Read more

Marketing - Wikipedia, the free encyclopedia

Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the ...
Read more

All About Marketing - Free Management Library (SM)

Learn all about marketing in this topic from the Free Management Library.
Read more

Marketing - By Category - Marketing - Strategy, Planning ...

Plan Your Marketing Strategy Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing ...
Read more

Marketing management - Wikipedia, the free encyclopedia

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside ...
Read more

Definition » Marketing « | Gabler Wirtschaftslexikon

Marketing: Der Grundgedanke des Marketings ist die konsequente Ausrichtung des gesamten Unternehmens an den Bedürfnissen des Marktes. Heutzutage ist es ...
Read more

What is Marketing? - Marketing Strategies for Inventors

Question: What is Marketing? Answer: Marketing is an activity. Marketing activities and strategies result in making products available that ...
Read more

Marketing Quotes - BrainyQuote

Marketing Quotes from BrainyQuote, an extensive collection of quotations by famous authors, celebrities, and newsmakers.
Read more

Online-Marketing – Wikipedia

Online-Marketing (auch Internetmarketing oder Web-Marketing genannt) umfasst alle Marketing-Maßnahmen, die darauf abzielen Besucher auf eine bestimmte ...
Read more

Quotebank - Quotes about marketing and marketing strategy ...

Quotes and sayings from industry leaders on marketing and marketing strategy - ideal for marketing presentations and speeches.
Read more