About Incrementa

75 %
25 %
Information about About Incrementa

Published on May 14, 2007

Author: customersforever

Source: slideshare.net

Description

Customer Loyalty Solutions

CRMC CALA 2007 Customers Forever May 10, 2007

Doug Kershner Sr. V.P and Strategist

Introduction The Keys to Success … long-term relationships with an actively engaged and expanding customer base! It’s our business at SHC Direct and Incrementa … to help our clients identify and secure the long-term loyalty and profitability of the customers who contribute most significantly to the well-being of their business. For our clients, this means providing… Technical management and operational services relating to marketing database programs, inclusive of extensive customer segmentation and analysis and campaign management support; • Strategic direction relating to the use of customer data to maintain and build strong customer relationships.

The Keys to Success … long-term relationships with

an actively engaged and expanding customer base!

It’s our business at SHC Direct and Incrementa … to help our clients identify and secure the long-term loyalty and profitability of the customers who contribute most significantly to the well-being of their business.

For our clients, this means providing…

Technical management and operational services relating to marketing database programs, inclusive of extensive customer segmentation and analysis and campaign management support;

• Strategic direction relating to the use of customer data to maintain and

build strong customer relationships.

What We Do We provide custom solutions that help our clients acquire and keep profitable customers For Retailers Turn Key Customer Relationship Management Programs Decision Support Data Analysis Promotional Campaign Management Seasonal or Holiday Initiatives 529 College Savings Opportunity Based Programs Merchant Branded Credit Card Activation Solutions For Financial Service Institutions Credit Card Usage Based Reward Programs Card Activation / Retention Initiatives Retail Partnership Development Retail Banking Business Development Solutions

We provide custom solutions that help our

clients acquire and keep profitable customers

For Retailers

Turn Key Customer Relationship Management Programs

Decision Support Data Analysis

Promotional Campaign Management

Seasonal or Holiday Initiatives

529 College Savings Opportunity Based Programs

Merchant Branded Credit Card Activation Solutions

For Financial Service Institutions

Credit Card Usage Based Reward Programs

Card Activation / Retention Initiatives

Retail Partnership Development

Retail Banking Business Development Solutions

What We Offer Areas of expertise utilized by our clients include … - Strategic Program / Initiative Planning and Design - Decision Support * Database and Campaign management * Strategic Customer Data Analysis: - Identification, segmentation, modeling * Performance Metrics and Reporting * Customer list development and data appends - Creative Services / Targeted Communications - Ongoing program evaluation and evolution - Initiative related customer service (24 x 7 x 365) - Fulfillment Services We work to client timelines. Our services and expertise may be deployed rapidly.

Areas of expertise utilized by our clients include …

- Strategic Program / Initiative Planning and Design

- Decision Support

* Database and Campaign management

* Strategic Customer Data Analysis:

- Identification, segmentation, modeling

* Performance Metrics and Reporting

* Customer list development and data appends

- Creative Services / Targeted Communications

- Ongoing program evaluation and evolution

- Initiative related customer service (24 x 7 x 365)

- Fulfillment Services

We work to client timelines. Our services and expertise may be deployed rapidly.

SHC Direct Retail Experience Brief SHC Direct Case Studies

Brief SHC Direct Case Studies

The Client: - 630 location retailer of salon formulation of hair care products The Initiative: Style Club - Pilot launch of Style Club (Minneapolis, Dallas, Kansas City) Aug, 2007 - National Rollout: October 1, 2007 The Customer Relationship Marketing Initiative: Style Club - Replaced punch-card loyalty program with a system based approach to customer relationship marketing which, for the first time, has provided the client with access to vital customer data and the type of analysis that enables insight based investment of marketing dollars . How Is It Working? - On January 24, 2007, Mr. Randy Pearce, Executive Vice President and Regis Corporation CFO, reported to Stockholders …Early signs, in terms of enrollment and what we are learning about our customers … how old they are, what they buy and what they spend with us …are that this initiative is very successful and that based on what are seeing thus far, our senior executive team is considering rolling the concept out to other brands. (Source : Regis Corporation Second Quarter 2007 Results, www.regiscorp.com , presentations) Division of Regis Corporation

The Client:

- 630 location retailer of salon formulation of hair care products

The Initiative: Style Club

- Pilot launch of Style Club (Minneapolis, Dallas, Kansas City) Aug, 2007

- National Rollout: October 1, 2007

The Customer Relationship Marketing Initiative: Style Club

- Replaced punch-card loyalty program with a system based approach to customer

relationship marketing which, for the first time, has provided the client with access to

vital customer data and the type of analysis that enables insight based investment of

marketing dollars .

How Is It Working?

- On January 24, 2007, Mr. Randy Pearce, Executive Vice President and Regis

Corporation CFO, reported to Stockholders …Early signs, in terms of enrollment

and what we are learning about our customers … how old they are, what they buy and

what they spend with us …are that this initiative is very successful and that based

on what are seeing thus far, our senior executive team is considering rolling the concept

out to other brands.

(Source : Regis Corporation Second Quarter 2007 Results, www.regiscorp.com , presentations)

SHC Direct in Action With over 3,700 stores across the United States, Auto Zone is the United States’ undisputed leading retailer of all things automotive. It’s AutoZone’s Customer First orientation (as reflected in the expertise they offer, the extensive inventory they carry, their clean, great looking stores, and their commitment to competitive pricing) that got them there. And it’s that same focus - on continuously strengthening the customer bond - that, in mid 2005, led them to determine that it was time to test and evaluate the concept of implementing a formal loyalty program structure. AutoZone selected SHC Direct to assist them… to serve as guide and strategic partner through the varied processes of design, testing, proof of concept, phased implementation, customer segmentation, analysis and program refinement. What’s in it for AutoZone? In a few words …the significantly enhanced learning about the behavior and preferences of customers as individuals that serves as the foundation for strengthening and retaining their loyalty.

With over 3,700 stores across the United States, Auto Zone is the United States’

undisputed leading retailer of all things automotive.

It’s AutoZone’s Customer First orientation (as reflected in the expertise they offer, the

extensive inventory they carry, their clean, great looking stores, and their commitment

to competitive pricing) that got them there. And it’s that same focus - on continuously

strengthening the customer bond - that, in mid 2005, led them to determine that it was

time to test and evaluate the concept of implementing a formal loyalty program

structure.

AutoZone selected SHC Direct to assist them… to serve as guide and strategic partner

through the varied processes of design, testing, proof of concept, phased

implementation, customer segmentation, analysis and program refinement.

What’s in it for AutoZone? In a few words …the significantly enhanced learning about

the behavior and preferences of customers as individuals that serves as the

foundation for strengthening and retaining their loyalty.

SHC Direct in Action Ask Office Max how we have served them as their customer commitment resource over the past five years… and they will answer that, as a strategic partner, we have brought a new realm of usefulness and meaning to the customer data they gather at store level. Through the use of advanced segmentation and analysis techniques, SHC Direct provides Office Max with the kind of detailed information about their customers that enables them to prioritize – and personalize – their marketing communications. It’s allowed for the creation of a powerful marketing strategy designed to “lock in” best customers while actively nurturing those with identified best customer potential. Through the program in the U.S. we were introduced to OfficeMax Mexico to examine their needs in customer relationship marketing and loyalty.

Contact us today at 877.282.2424 U.S. (52.55) 5280.1284 Mexico An SHC Direct Company

Add a comment

Related presentations

Related pages

dict.cc | incremental | Wörterbuch Englisch-Deutsch

Übersetzung für incremental im Englisch-Deutsch-Wörterbuch dict.cc. ... Unter folgender Adresse kannst du auf diese Übersetzung verlinken: http://www ...
Read more

Incrementa — Ingresar

Incrementa — Simplified tracking for sales. Toggle navigation Incrementa Precios; Caracteristicas; Partners; Login Canada Chile Colombia México Peru Spain
Read more

Incrementa — El CRM que organizará y potenciará tu ...

Conoce Incrementa. El sistema que te facilita todo: haz cotizaciones, dale seguimiento a tus clientes, organiza tus campañas, envía mailings y lleva un ...
Read more

Incrementa | Support. Grow. Develop

Growing a business is difficult. Incrementa’s team of consultants can support your business to unlock its true potential allowing it to grow and develop.
Read more

incrementar - Definición - WordReference.com

incrementar - Significados en español y discusiones con el uso de 'incrementar'.
Read more

INCREMENTA Incrementa - Serveis de Gestió Bàsica

Incrementa - Asesoriamiento y gestión integral de empresas, familias, autónomos y el mundo del taxi. ¡Incrementa tus posibilidades!
Read more

Incrementa | Business Management Consulting | Vancouver, BC

At Incrementa Consulting, we help businesses create a simple, effective strategy then roll up our sleeves and work with you to reach your goal.
Read more

Incrementa Consulting

Incrementa Consulting S.A.C. Incrementa, es una empresa enfocada en brindar soluciones de Eficiencia y Gestión a las empresas y organizaciones, que se ...
Read more

Business Advice and Information - Incrementa

Business advice and information to help your business grow
Read more

incrementa on Twitter - Trendsmap

Trendsmap shows you the latest trends from Twitter, for anywhere in the world. Click on a word to get started, or watch this short overview of the main ...
Read more