Abigail taylor 7053583398 - Nature Based Tourism

40 %
60 %
Information about Abigail taylor 7053583398 - Nature Based Tourism

Published on March 16, 2016

Author: 7053583398zxc

Source: slideshare.net

1. Nature-based Tourism… the Delta’s Diamond in the Rough Abigail Taylor 7053583398

2. What?  Alternative land use  Natural resource-based enterprises  Agri-tourism  Agritainment  Nature-based tourism

3. The role of nature-based tourism in rural economic development:  Definition of economic development  Amenities available  Local buy-in

4. New strategies for rural communities: Research suggests:  Enhance human capital resources  Create entrepreneurial spirit  Expand civic engagement  Promote natural resources and local amenities  Build digital capacity

5. U.S. Wildlife-Related Recreation  82 million people  $108 billion  50% - equipment purchases  24%- trip costs (food, lodging, transportation)  12%- leases/ownership of land *U.S. Fish & Wildlife Service, 2001 survey

6. Wildlife-Associated Recreation in Louisiana  1.6 million people  $1.6 billion  $933 million- equipment purchases  $575 million- trip related expenditures  $100 million- land ownership/leases, licenses * U.S. Fish & Wildlife Service, 2001 survey

7. Current situation:  declining profitability from traditional agriculture  expanding urban development  growing demands for recreational opportunities  fading rural economies

8. Discover Northeast Louisiana Outdoors  Serves as an economic development initiative  Targets 12 parishes in northeastern Louisiana  Promotes economic diversification through recreation and conservation

9. Purpose of this initiative:  economic diversification  environmental-resource sustainability  economic revitalization

10. LSU AgCenter’s Role:  Alternative land use  Employment of farm labor year round  Economic diversification  Regional initiative  Civic engagement  Cooperative effort

11. Nature-based tourism… So what?  Is the community ready?  Is the business community ready?  Is “high service” a good fit?

12. Before starting a nature-based business, consider:  Do you like meeting and working with all kinds of people?  Do you like to serve and entertain strangers?  Are you willing to work long hours and in difficult environments/circumstances?  Do you have in-depth outdoor skills?  Do you have the stamina and vigor to serve the nature traveler?

13. Amenities  Is the community ready to share? their amenities? culture? lifestyle? infrastructure?  Is the workforce ready to change? to hone service skills? to become ambassadors for the region and its amenities?  Are the merchants ready to adjust? inventory? hours? to become customer centric?

14. Customer Relations Skills An Avenue for Economic Growth

15. Customer Relations:  Definition – the art and practice of attracting and retaining customers through successful human relations  Purpose: to increase shopping at home and retain local businesses  Impact: potential to increase tax base, improve community communications, and promote tourism and income from outside sources

16. A tourist…  is the most important person in our business.  does not depend on us- we depend on the tourist.  does not interrupt our work, but is the purpose of it.  is a person with feelings, emotions, likes and dislikes.  is not someone with whom to argue or match wits.  will bring us specific wants; it is our job to fulfill them.  is deserving of the most courteous and attentive service we can provide.  is the life blood of our business.

17. Current Trends in Retail Trade:  Customers desire the authenticity of experiences and service found in small businesses.  With trends towards e-commerce, customer service skills become even more crucial for brick and mortar businesses.  Over 65% of people who leave a business do so because they encounter poor service or perceive an attitude of indifference.

18. Economic Impact and Business Retention  Research shows that service is more important than price to 66% of consumers.  40% of consumers say service is poor, which reflects a need for improved customer relations.  Businesses spend 6 times as much time and money on potential customers as they do on repeat sales, even though established business makes long-term profits possible.

19. Employee Influence on Tourism:  Makes the first impression  Seizes the opportunity to inform the visitor  Shares the community amenities  Promotes other businesses  Develops community leaderships  Attracts visitors to return for business or pleasure

20. Goals of this Curriculum:  Entrepreneurs and their front-line employees will acquire knowledge and improve skills in customer retention and community pride.  Empowerment of small business owners to increase customer satisfaction which leads to increased profits.

21. Customer Relations Workshop:  Understanding tourism  Communication skills  LAST method of customer service  Working with difficult people  Business etiquette  Ethics in the workplace  Team synergy  Community asset mapping  FAM tour

22. Businesses and communities may need:  Customer relations skills  Marketing savvy  Entrepreneurial know-how  Knowledge of regional history

23. Coming or Going?

24. According to the tourism industry:  71% of employers desire employees fluent in a second language  81% of companies realize the value of good communications skills  83% of business owners support a part-time degree program in tourism management

25. Community College Tourism Education…  Link to rural economic development  59 million jobs and $84 billion in salaries from tourism  75% of U.S. jobs are in the service sector

26. Aspects to consider:  Need consistent requirements  Requires understanding of tourism  Works well in geography curriculum  Credit or non-credit courses  Intensive weekend courses  Language skills important  Appropriate for high school and post-secondary

27. Educational research emerges. . .  Population of 205 college programs in tourism education  50% placed programs in business department; recreation/hospitality department, geography department

28. Vision for tourism education:  Develop curriculum guide  Establish committee of tourism industry representatives and educators  Conduct brainstorming session  List skills needed to work at entry level:  Career exploration  Management of self and business  Sanitation, safety and hygiene  Customer service  Geography

29. Progress A - Z  Five areas aligned with National Standards for Family & Consumer Sciences Education  State social studies framework  Contents of curriculum guide:  List of resources  List of activities  Target 10th – 11th grades

30. The $$$ and $ense of tourism education…  Money…state tourism board dollars  Money…tech prep grants  Money…work-study opportunities for students

Add a comment

Related pages

1000+ images about In the pink on Pinterest | Pink ...

Explore Donna's board "In the pink" on Pinterest, the world's catalog of ideas. | See more about Pink depression glass, Pink roses and Pink butterfly.
Read more

Roses, Pink and Pink roses on Pinterest

Flowers Garden Rose Garden Tree Garden Garden Mary Garden Gardens Nature Gardens Garden View Pink Garden Flowers Plant. Beautiful Pink Roses.
Read more