Abigail taylor 7053583398 - Nature Based Tourism

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Information about Abigail taylor 7053583398 - Nature Based Tourism

Published on March 16, 2016

Author: 7053583398zxc

Source: slideshare.net

1. Nature-based Tourism… the Delta’s Diamond in the Rough Abigail Taylor 7053583398

2. What?  Alternative land use  Natural resource-based enterprises  Agri-tourism  Agritainment  Nature-based tourism

3. The role of nature-based tourism in rural economic development:  Definition of economic development  Amenities available  Local buy-in

4. New strategies for rural communities: Research suggests:  Enhance human capital resources  Create entrepreneurial spirit  Expand civic engagement  Promote natural resources and local amenities  Build digital capacity

5. U.S. Wildlife-Related Recreation  82 million people  $108 billion  50% - equipment purchases  24%- trip costs (food, lodging, transportation)  12%- leases/ownership of land *U.S. Fish & Wildlife Service, 2001 survey

6. Wildlife-Associated Recreation in Louisiana  1.6 million people  $1.6 billion  $933 million- equipment purchases  $575 million- trip related expenditures  $100 million- land ownership/leases, licenses * U.S. Fish & Wildlife Service, 2001 survey

7. Current situation:  declining profitability from traditional agriculture  expanding urban development  growing demands for recreational opportunities  fading rural economies

8. Discover Northeast Louisiana Outdoors  Serves as an economic development initiative  Targets 12 parishes in northeastern Louisiana  Promotes economic diversification through recreation and conservation

9. Purpose of this initiative:  economic diversification  environmental-resource sustainability  economic revitalization

10. LSU AgCenter’s Role:  Alternative land use  Employment of farm labor year round  Economic diversification  Regional initiative  Civic engagement  Cooperative effort

11. Nature-based tourism… So what?  Is the community ready?  Is the business community ready?  Is “high service” a good fit?

12. Before starting a nature-based business, consider:  Do you like meeting and working with all kinds of people?  Do you like to serve and entertain strangers?  Are you willing to work long hours and in difficult environments/circumstances?  Do you have in-depth outdoor skills?  Do you have the stamina and vigor to serve the nature traveler?

13. Amenities  Is the community ready to share? their amenities? culture? lifestyle? infrastructure?  Is the workforce ready to change? to hone service skills? to become ambassadors for the region and its amenities?  Are the merchants ready to adjust? inventory? hours? to become customer centric?

14. Customer Relations Skills An Avenue for Economic Growth

15. Customer Relations:  Definition – the art and practice of attracting and retaining customers through successful human relations  Purpose: to increase shopping at home and retain local businesses  Impact: potential to increase tax base, improve community communications, and promote tourism and income from outside sources

16. A tourist…  is the most important person in our business.  does not depend on us- we depend on the tourist.  does not interrupt our work, but is the purpose of it.  is a person with feelings, emotions, likes and dislikes.  is not someone with whom to argue or match wits.  will bring us specific wants; it is our job to fulfill them.  is deserving of the most courteous and attentive service we can provide.  is the life blood of our business.

17. Current Trends in Retail Trade:  Customers desire the authenticity of experiences and service found in small businesses.  With trends towards e-commerce, customer service skills become even more crucial for brick and mortar businesses.  Over 65% of people who leave a business do so because they encounter poor service or perceive an attitude of indifference.

18. Economic Impact and Business Retention  Research shows that service is more important than price to 66% of consumers.  40% of consumers say service is poor, which reflects a need for improved customer relations.  Businesses spend 6 times as much time and money on potential customers as they do on repeat sales, even though established business makes long-term profits possible.

19. Employee Influence on Tourism:  Makes the first impression  Seizes the opportunity to inform the visitor  Shares the community amenities  Promotes other businesses  Develops community leaderships  Attracts visitors to return for business or pleasure

20. Goals of this Curriculum:  Entrepreneurs and their front-line employees will acquire knowledge and improve skills in customer retention and community pride.  Empowerment of small business owners to increase customer satisfaction which leads to increased profits.

21. Customer Relations Workshop:  Understanding tourism  Communication skills  LAST method of customer service  Working with difficult people  Business etiquette  Ethics in the workplace  Team synergy  Community asset mapping  FAM tour

22. Businesses and communities may need:  Customer relations skills  Marketing savvy  Entrepreneurial know-how  Knowledge of regional history

23. Coming or Going?

24. According to the tourism industry:  71% of employers desire employees fluent in a second language  81% of companies realize the value of good communications skills  83% of business owners support a part-time degree program in tourism management

25. Community College Tourism Education…  Link to rural economic development  59 million jobs and $84 billion in salaries from tourism  75% of U.S. jobs are in the service sector

26. Aspects to consider:  Need consistent requirements  Requires understanding of tourism  Works well in geography curriculum  Credit or non-credit courses  Intensive weekend courses  Language skills important  Appropriate for high school and post-secondary

27. Educational research emerges. . .  Population of 205 college programs in tourism education  50% placed programs in business department; recreation/hospitality department, geography department

28. Vision for tourism education:  Develop curriculum guide  Establish committee of tourism industry representatives and educators  Conduct brainstorming session  List skills needed to work at entry level:  Career exploration  Management of self and business  Sanitation, safety and hygiene  Customer service  Geography

29. Progress A - Z  Five areas aligned with National Standards for Family & Consumer Sciences Education  State social studies framework  Contents of curriculum guide:  List of resources  List of activities  Target 10th – 11th grades

30. The $$$ and $ense of tourism education…  Money…state tourism board dollars  Money…tech prep grants  Money…work-study opportunities for students

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