Published on March 6, 2014
Linguistically- and CulturallyAppropriate Social Media Marketing: “Radio Ambulante” as Case Study Ann Abbott firstname.lastname@example.org @AnnAbbott
Radio Ambulante convinced me to donate to their endeavor. How did they accomplish that? Effective social media marketing. What can we learn from them? How to do social media marketing in ways that are linguistically and culturally appropriate. 2
What do we know about social media marketing? Social media marketing research is early, scarce and is focused on framing the questions. Social media marketing guides are abundant, maturing somewhat and are focused on strategy and implementation. 3
What does this mean for business languages? Being a digital native does not mean that our students know how to do social media marketing. Being a language major does not mean that our students have a deep knowledge of the target market, target culture. 4
What can we learn from Radio Ambulante’s social media marketing? Discern their strategy. Analyze the implementation across platforms. 5
RA’s Website: Who is their target market? How do they use language and culture appropriately? 6
RA’s Facebook: How frequently do they post? How do they engage? 7
RA’s Pinterest: How do they use visuals to market their audio? 8
RA’s Twitter: How do they incorporate calls to action? 9
RA’s Kickstarter: How did they crowdfund their project? 10
Conclusions We need to teach social media marketing to our students who are digital natives. Our challenge is to better teach cultural “perspectives,” not just products and practices. For more information see my Pinterest Board: CIBER 2013 Social Media Marketing Abbott. 11
... Language Studies: Social Media Marketing ... media marketing strategy led Radio Ambulante ... social media marketing landscape. 82 ABBOTT ...
Despite the fact that social media marketing has ... by using Radio Ambulante ... "Incorporating New Areas of Business into Business Language ...
Annie Abbott, University of Illinois at ... Despite the fact that social media marketing has established itself ... by using Radio Ambulante as a ...
The experimentation era in social media marketing is long over. Social media has proven to be a viable ... Many companies offer social media marketing, ...
Alan Jones "died of shame" controversy; Jones ... After the remarks were condemned across social media and ... The Nielsen radio survey conducted between ...
Luke Abbott. Social Media Account ... about marketing and social media ... of other integrated marketing activities including press, radio, ...
MEDIA CONTACTS. News. News Features; Press Releases; ... or trade dress in this site may be made without the prior written authorization of Abbott, ...
Societal Marketing and Social Marketing ... It includes “more than just advertising in print media, radio or television” , ...