Published on November 23, 2009
A strategy for success in promoting your brand via social media Andrew Gerrard 23 rd November 2009 @andrewgerrard [email_address]
“ On the Internet, nobody knows you’re a dog.”
“ I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
Commercial realities still apply
Market Fragmentation Audience Segmentation
“ Our” “network”
Influence the Influencers
The path to engagement Measure Identify Analyse Locate Earn Protect
Where are they?
Platforms / Channels
Brands taking advantage
Who do your users trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
“ I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”
Thank you http://www.slideshare.net/agerrard Andrew Gerrard 23 rd November 2009 @andrewgerrard [email_address]
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