A strategy for success in promoting your brand via Social Media - Internet Marketing Summit 23rd Nov. 2009 by Andrew Gerrard

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Published on November 23, 2009

Author: agerrard

Source: slideshare.net


A strategy for success in promoting your brand via Social Media. Presentation from the Internet Marketing Summit 23rd November 2009

A strategy for success in promoting your brand via social media Andrew Gerrard 23 rd November 2009 @andrewgerrard [email_address]

“ On the Internet, nobody knows you’re a dog.”

“ I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”

Old rules?

New Models

Commercial realities still apply

Mass Audiences

Market Fragmentation Audience Segmentation







“ Our” “network”

Influence the Influencers

The path to engagement Measure Identify Analyse Locate Earn Protect

Where are they?



Platforms / Channels

Brands taking advantage












“ I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”


Thank you http://www.slideshare.net/agerrard Andrew Gerrard 23 rd November 2009 @andrewgerrard [email_address]

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