advertisement

A Smarter Way to Generate Sales Leads - Intro to WinGreen Marketing Systems updated for 2015

44 %
56 %
advertisement
Information about A Smarter Way to Generate Sales Leads - Intro to WinGreen Marketing...

Published on April 17, 2015

Author: WinGreenMarketing

Source: slideshare.net

advertisement

1. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Introducing a Smarter Way to Generate Sales Leads Improve your sales results with The WinGreen System of Marketing #contentmarketing #leadgeneration

2. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Topics for Today 1. The current environment a. The game has changed b. New marketing techniques to grow business c. Companies must adapt 2. WinGreen’s solution to new challenges in lead generation a. The WinGreen System of Marketing b. What we do -- services c. How we do it -- methods and technology 3. Results: Expected outcomes -- more quality leads at lower cost 4. What WinGreen’s clients say

3. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The Game Has Changed • Conventional marketing methods are no longer effective for lead generation • Events cost too much to deliver too little • “Physical marketing” (e.g. direct mail, trade shows, print advertising) is too expensive and not measurable

4. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The Game Has Changed Technology (WWW and Google) has changed marketing and selling • The seller no longer finds buyers. Buyers find sellers first • The vast majority of purchase decisions begin with a Google search • The buyer has all the power, all the information at his fingertips, and will find the seller before the seller finds him

5. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The Game Has Changed Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete Source: The Corporate Executive Board

6. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The Game Has Changed Suppliers today account for less than one-half of all information that buyers use to aid in their purchase decisions. Source: The Corporate Executive Board

7. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Companies Must Adapt ● Embrace technology ● Adopt new marketing methods ● Focus on core competencies and outsource specialized marketing functions

8. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Focus on Marketing’s Core Competencies 90% of B2B marketers are anchoring lead generation strategies around content marketing… But sales leaders rank lead generation efforts last in terms of how effective they are. Source: CEB Commercial Insight Diagnostic, CEB Research

9. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Focus on Marketing’s Core Competencies Wouldn’t it make sense to keep marketing efforts focused where they strategically support the growth of the company? Especially since this is where marketing excels? … and outsource the tactical -- and difficult -- efforts to experts who have proven methods and systems already in place? Source: CEB Commercial Insight Diagnostic, CEB Research 90% of B2B marketers are anchoring lead generation strategies around content marketing… But sales leaders rank lead generation efforts last in terms of how effective they are.

10. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved A Smarter Way to Generate Sales Leads

11. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The WinGreen System of Marketing The WinGreen System of Marketing™ ● Your targets find you and self-identify as interested sales leads ● Your targets are educated and informed by your content and materials ● You engage and close business www.wingreenmarketing.com/digital-marketing-services/methods/wg-system-of-marketing/

12. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The WinGreen System of Marketing

13. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The WinGreen System of Marketing Content creation ● Blogs ● Articles ● White papers ● E-books ● Webcasts ● Podcasts Sales enablement ● Marketing automation ● Salesforce.com ● Lead scoring ● Lead nurturing ● Management dashboards ● Consulting Inbound marketing ● Your “perfect prospects” find you ● Content creation ● Lifecycle marketing Email marketing ● Reach “perfect prospects” ● Target email database ● Mass email systems Capture and distribute leads ● Smart landing pages ● Marketing automation ● Real-time alerts to email and mobile The WinGreen Systems Architecture ● Cloud based marketing automation and CRM platform ● Commercial grade reliability and scalability ● Built, tested, and managed by WinGreen WinPlan ● Manages all campaigns and tasks ● 3-6-12 month views ● Syncs with event and editorial calendars ● Shared between WinGreen and client Content creation ● Blogs ● Articles ● White papers ● E-books ● Webcasts ● Podcasts Sales enablement ● Marketing automation ● Salesforce.com ● Lead scoring ● Lead nurturing ● Management dashboards ● Consulting Inbound marketing ● Your “perfect prospects” find you ● Content creation ● Lifecycle marketing Email marketing ● Reach “perfect prospects” ● Target email database ● Mass email systems Capture and distribute leads ● Smart landing pages ● Marketing automation ● Real-time alerts to email and mobile WinPlan ● Manages all campaigns and tasks ● 3-6-12 month views ● Syncs with event and editorial calendars ● Shared between WinGreen and client The WinGreen Systems Architecture ● Cloud based ● Marketing automation ● CRM ● Mass email engine ● Content management ● Advertising platform ● Commercial grade reliability and scalability ● Built, tested, and managed by WinGreen ● Video ● Infographics ● Slideshares ● Case studies ● Social media

14. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The WinGreen System of Marketing Content creation ● Blogs ● Articles ● White papers ● E-books ● Webcasts ● Podcasts Sales enablement ● Marketing automation ● Salesforce.com ● Lead scoring ● Lead nurturing ● Management dashboards ● Consulting Inbound marketing ● Your “perfect prospects” find you ● Content creation ● Lifecycle marketing Email marketing ● Reach “perfect prospects” ● Target email database ● Mass email systems Capture and distribute leads ● Smart landing pages ● Marketing automation ● Real-time alerts to email and mobile The WinGreen Systems Architecture ● Cloud based marketing automation and CRM platform ● Commercial grade reliability and scalability ● Built, tested, and managed by WinGreen WinPlan ● Manages all campaigns and tasks ● 3-6-12 month views ● Syncs with event and editorial calendars ● Shared between WinGreen and client Content creation ● Blogs ● Articles ● White papers ● E-books ● Webcasts ● Podcasts Sales enablement ● Marketing automation ● Salesforce.com ● Lead scoring ● Lead nurturing ● Management dashboards ● Consulting Inbound marketing ● Your “perfect prospects” find you ● Content creation ● Lifecycle marketing Email marketing ● Reach “perfect prospects” ● Target email database ● Mass email systems Capture and distribute leads ● Smart landing pages ● Marketing automation ● Real-time alerts to email and mobile WinPlan ● Manages all campaigns and tasks ● 3-6-12 month views ● Syncs with event and editorial calendars ● Shared between WinGreen and client The WinGreen Systems Architecture ● Cloud based ● Marketing automation ● CRM ● Mass email engine ● Content management ● Advertising platform ● Commercial grade reliability and scalability ● Built, tested, and managed by WinGreen ● Video ● Infographics ● Slideshares ● Case studies ● Social media ➢ Effective content marketing and lead generation requires all components of the system ➢ WinGreen provides all components of the system as a single, all-inclusive, one-fee service

15. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved WinGreen’s Services and Products • Content marketing • Inbound marketing • Email marketing • Consulting • Marketing automation www.wingreenmarketing.com/digital-marketing-services/

16. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Content Marketing Source: The Content Marketing Institute www.wingreenmarketing.com/digital-marketing-services/content-marketing/

17. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Content Creation • Articles • Blog Posts • Business Case Papers • Case Studies • E-books • Infographics • Landing Pages • Mini On-Demand Webinars • Podcasts • Press Releases • Sales Battle Cards • Social Media Posts • Sales Presentations • Video • Webcasts • White Papers

18. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Inbound Marketing ● Content Creation ● Lifecycle Marketing ● Personalization ● Multi-channel ● Integration www.wingreenmarketing.com/digital-marketing-services/content-marketing/inbound-marketing/

19. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Inbound Marketing Services • Marketing automation setup, configuration, administration, and management • Blog post authoring, posting, and search optimization • Web content optimization • Landing pages and calls-to-action • Google AdWords and Remarketing setup, management, and optimization • Social media setup, management, copywriting, and optimization o LinkedIn o Twitter o Facebook o Slideshare o Pinterest o Google+

20. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Email Marketing ● Content creation ● Target email database ● Commercial grade mass email platform ● Marketing automation ● Campaign execution www.wingreenmarketing.com/digital-marketing-services/content-marketing/email-marketing/

21. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Marketing Consulting • Marketing assessments • Corporate marketing strategy • Marketing/sales integration • Lead generation and nurturing • Marketing projects • Marketing staff augmentation www.wingreenmarketing.com/digital-marketing-services/marketing-consulting/

22. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Marketing Automation Products and Services WinGreen is an authorized partner of leading marketing automation, CRM, and online advertising companies www.wingreenmarketing.com/digital-marketing-services/marketing-automation/

23. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Results

24. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The WinGreen Advantage Why choosing WinGreen is a great decision ● Unlike other agencies, WinGreen delivers the full range of lead generation methods ○ Inbound marketing ○ Email marketing ○ Consulting and staffing… ● ...with a choice of either a turnkey, all-inclusive system of marketing… ● ...or just the à-la-carte components you need

25. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved More Leads • More leads than traditional marketing • Immediate pipeline impact • 200% to 800%+ improvement in leads per month

26. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Better Quality Leads ● Higher conversion rate ● Quality control is built in ○ The “perfect prospect” is defined in Step 1 ○ Outbound target database is built from perfect prospect demographics only ○ Inbound lead scoring ● Leads are self-identifying opt-ins

27. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Lower Cost Per Lead ● Economy of scale ○ WinGreen content creation, systems, and methods are leveraged across many clients ○ WinGreen Systems Architecture was pre-built to handle 100s of clients, hundreds of thousands of leads, millions of emails ● Economy of method ○ The WinGreen System of Marketing has been honed and refined over dozens of clients and hundreds of campaigns ○ Man-hours are spent 100% on lead generation ○ Zero learning curve effects

28. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved The Net Benefit In simple English More leads Better quality leads Lower cost leads More sales More growth More profit

29. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved Client Successes

30. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved What WinGreen’s Clients Say “Don't you just love a low-maintenance agency that adds both strategic and creative value to your thinking, then produces great assets without you having to spoon-feed the content or directions to them? WinGreen is that kind of company." Tressa, North America Marketing Siemens Enterprise Communications Click here to download the PDF of the full case study!

31. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved What WinGreen’s Clients Say "The leads generated by WinGreen exceeded expectations and have increased the pipeline for sales. This increase is represented in the forecast and in the fact that [the Commercial Mobile Alert System] is about to be the most widely deployed product from TCS” DeAnn, Director Business Development TeleCommunication Systems, Inc. Click here to download the PDF of the full case study!

32. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved What WinGreen’s Clients Say ● A 120-day lead generation “blitz” including six white papers, two webinars, one live seminar ● Over 500,000 emails delivered into inboxes of target decision makers and influencers ● Average sales-ready leads generated per campaign: 75 ● 90% increase in same-quarter revenues year over year Click here to download the PDF of the full case study!

33. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved What WinGreen’s Clients Say “A very capable and effective organization. During all my time working with WinGreen Marketing Systems, they consistently over-delivered, month after month.” Steve, VP of sales Innovative Systems, Inc. Click here to download the PDF of the full case study!

34. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved In Summary • The buyer-seller game has changed • New marketing methods have emerged • Marketing should re-focus on brand and strategic imperatives and outsource the rest • The WinGreen System of Marketing is a smarter way to generate sales leads • More leads, of higher quality, at lower cost • Proven at clients of all sizes across all B2B technology sectors

35. A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 © Copyright 2009-2015, WinGreen Marketing Systems, LLC. All Rights Reserved www.WinGreenMarketing.com @WinGreen_Mktng Join the conversation! #contentmarketing #leadgeneration

#contentmarketing presentations

Add a comment

Related pages

A smarter way for corporations to communicate worldwide ...

A smarter way for corporations to communicate worldwide. Why Your Company Needs Us. ... Marketing; Design; More Topics. Search; Home; Documents;
Read more

1000+ images about QR Codes lessons and activities on ...

Explore ATBOT/ The Book Bug's board "QR Codes lessons and activities" on Pinterest, ... Great way to integrate ... QR codes for Parents/Library Marketing
Read more

© 2011 IBM Corporation Smarter Buildings: A smarter way to ...

© 2011 IBM Corporation Smarter Buildings: A smarter way to manage real estate and facilities TRIRIGA Overview for Business Partners Gene Moran, Sales ...
Read more