A smart solution for high volume personalized print jobs

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Information about A smart solution for high volume personalized print jobs
Technology

Published on February 28, 2014

Author: Edward31003

Source: slideshare.net

Description

As one of the largest telecommunications companies in the industry, the customer offers an array of voice, data, network and IP solutions to consumers and businesses around the world. With over 100 years in business and more than 200 countries served, the customer provides end-users with market-leading LTE and Wi-Fi network coverage for phone, television and web-based communications.

EARTHCOLOR A Smart Solution for High-Volume Personalized Print Jobs The Customer As one of the largest telecommunications companies in the industry, the customer offers an array of voice, data, network and IP solutions to consumers and businesses around the world. With over 100 years in business and more than 200 countries served, the customer provides end-users with market-leading LTE and Wi-Fi network coverage for phone, television and web-based communications. The Challenge With bilingual customers in 90 key market areas and strict drop dates for their printed pieces, the customer needed an awareness program that would spread the message about local 4G LTE coverage areas while delivering personalized pieces to homes across the country – at the same time and on the same schedule. Key concerns included the volume of records, the number of variable design elements for each piece and an emphasis on reducing postage costs. ! Volume of Records Reducing Postage Costs Variable Design Elements The Process The print professionals at am4m worked alongside the customer’s marketing team to determine postcard drop dates and develop a production schedule to match. Two EarthColor facilities worked concurrently to handle printing and production, while a national trucking plan was created to ensure speedy delivery of the postcards to customers around the country. am4m and EarthColor also coordinated the use of Intelligent Mail Barcodes and Sectional Center Facilities on all drop shipments to provide the customer with deep postage discounts. EarthColor also coordinated the use of INTELLIGENT MAIL BARCODES and SECTIONAL CENTER FACILITIES on all drop shipments to provide the customer with deep postal discounts.

The Solution am4m offered the customer an efficient solution for personalizing, printing and distributing close to 4 million pieces to households in under 12 days. EarthColor’s industry-leading variable data print capabilities allowed the customer to personalize full-color postcards with coverage maps, store locations and relevant messaging for each recipient – and with printing and production divided between EarthColor facilities across the country, the customer could rest assured postcards were being delivered as quickly and economically as possible. As a testament to the effectiveness of the first mail run, the customer has continued to work with am4m to distribute monthly mailings. EarthColor’s print capabilities allowed the customer to personalize FULL COLOR POSTCARDS with COVERAGE MAPS & STORE LOCATIONS and relevant messageing for each recipient. Bottom line For this telecommunications giant, am4m offered a time – and cost – effective way to create and deliver customizable mailings without sacrificing speed or quality. For more information on the ways am4m can help you improve your own business, please visit am4m.com.

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