A. Rossi Value Based Pricing 17.09.2008

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Information about A. Rossi Value Based Pricing 17.09.2008
Business & Mgmt

Published on September 19, 2008

Author: wwwizard999

Source: slideshare.net


Value Based Pricing - Convegno sul Pricing Strategico tenuto in Assolombarda in collaborazione con AISM - Associazione Italiana Marketing - 17.09.2008

VALUE BASED PRICING La determinazione del prezzo basata sul valore Ing. Andrea Rossi Amministratore Unico innovActing srl – Gruppo CSE-Crescendo a.rossi@cse-crescendo.com Milano, 17.09.2008 – Assolombarda – Sala Falk

Sommario  Premessa  Criteri per la determinazione del prezzo  Tipologie di prodotti/servizi in relazione al valore generato  Le componenti del valore  Metodologia del pricing basato sul valore  Strumenti per la stima del valore  Metriche per il calcolo del valore  Un esempio concreto  Conclusioni 2

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