A Retailer's Guide To PPC Marketing

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Information about A Retailer's Guide To PPC Marketing

Published on September 29, 2015

Author: WordStream

Source: slideshare.net

1. @ChappyMargot Live Webinar Featuring Margot Da Cunha Wordstream & Freestyle Solutions 09.29.2015

2. @ChappyMargot Freestyle Solutions is a cloud based inventory and order management software that seamlessly connects your eCommerce platform with your sales channels, shipping providers and accounting software. They automate the process of managing inventory, processing orders and reconciling accounting. Their real-time inventory controls increase sales and grow businesses. Meet Our Partner: Freestyle Solutions

3. @ChappyMargot Meet Margot • PPC Expert & Content Creator at WordStream • Background in PPC, social media, & blogging • Fun Fact: My favorite thing to shop for is food

4. @ChappyMargot • Launch Poll We’d Like To Learn About You

5. @ChappyMargot Source: MineWhat 81% of shoppers conduct online research before they make a purchase

6. @ChappyMargot 60% of people begin shopping by using a search engine to find the products they want Source: MineWhat

7. @ChappyMargot Yet, Retail PPC for Isn’t Easy… “Retail is black and white. You either make a sale or you don’t.” – Jaclyn Jordan, WordStream Senior Paid Search Strategist

8. @ChappyMargot Retailers spent 47% more on Google’s shopping ads than they did a year ago

9. @ChappyMargot Shopping Ads vs. Search Ads

10. @ChappyMargot What’s the difference?

11. @ChappyMargot What’s the difference? Shopping SearchVS. • Quick & Easy ROI • Image • Special Offers • Branding • Returning Buyers • Sitelink Extensions

12. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business

13. @ChappyMargot Shopping Ad Pro Tips!

14. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business

15. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business PRO TIP #1: Separate Shopping Campaigns by Priority Campaign  Settings  Shopping Settings  Advanced  Campaign Priority

16. @ChappyMargot Group Products Based on Their Value Find Out Which Channel Works Best for Your Business VS

17. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business PRO TIP #2: Ensure Price Points Are Competitive

18. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business Use Google’s Ad Preview and Diagnosis Tool to See How Your Ads Compare to Competitors

19. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business PRO TIP #3: Stand Out Amongst Your Competition

20. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business Gather Product Ratings 88% of consumers say they trust online reviews as much as a personal recommendation Source: BrightLocal

21. @ChappyMargot 50 Reviews from a Google Approved Review Aggregator https://services.google.com/fb/forms/productreviews/ Product Rating Interest Form

22. @ChappyMargot Become a Google Trusted Store https://www.google.com/retail/trusted-stores/

23. @ChappyMargot Run Google Merchant Promotions https://services.google.com/fb/forms/merchantpromotionsform/ Merchant Promotion Interest Form

24. @ChappyMargot Search Ad Pro Tips!

25. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business PRO TIP #1: Structure Campaigns Based on Site Navigation and Product Groupings http://bit.ly/1Kh1udG

26. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business Campaign: New Arrivals Campaign: Dresses Campaign: Tops and Bottoms Campaign: Outwear Campaign: Jumpsuits Campaign: Accessories

27. @ChappyMargot TH! Find Out Which Channel Works Best for Your Business Campaign: Dresses • Ad group: Most Popular • Ad group: Gowns • Ad group: Cocktail • Ad group: Night out • Ad group: Daytime • Ad group: Plus size

28. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business PRO TIP #2: Increase the Credibility (and Clickability) of Your Ad Copy with Numbers “Numbers are easy to digest and understand, and studies show that incorporating them into your copy can make it appear more accurate and credible.” - Unbounce’s Johnathan Dane

29. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business PRO HACK: Implement Ad Customizers

30. @ChappyMargot The Importance of Seasonality

31. @ChappyMargot Understand Your Seasonal Peaks

32. @ChappyMargot Ready Yourself for the Holidays!  Analyze past holiday trends  Q4 is prime time for most advertisers  Build ads and landing pages for seasonal peaks  Use labels to easily pause and un-pause seasonal ads  Re-allocate budgets

33. @ChappyMargot Unsure of Your Seasonal Peaks?

34. @ChappyMargot Google Trends Google.com/trends

35. @ChappyMargot Bringing it All Together

36. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business Create Returning Buyers with REMARKETING

37. @ChappyMargot USE BOTH! Find Out Which Channel Works Best for Your Business

38. @ChappyMargot Remarketing List Types  All visitors  Product categories (URL contains category name)  Upsell shoppers who already converted  Abandoned shopping cart  Certain time period after purchase

39. @ChappyMargot • Launch Poll Special Offer for Our Attendees

40. @ChappyMargot Tweet me! @ChappyMargot Give us a call: (617) 963-0555 ext 2 Email: support@wordstream.com Questions?

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