A quick-fire guide to how to grab attention on a budget - South West Group

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Information about A quick-fire guide to how to grab attention on a budget - South West Group
Marketing

Published on February 27, 2014

Author: CharityComms

Source: slideshare.net

Description

Pam Beddard, freelance publicist

Bring on the giant hedgehog A quick-fire guide to how to grab attention on a silly budget

Marketing is……. Text book definition “one party’s planned effort(s) to attract & retain the attention of another, to achieve a desired action or response”

Essentially, it’s selling....  Used cars  Knock off Rolex  Double glazing  Ideas  Issues  Experiences  Solutions

Noisier pitches = more attention

Seen at College Green this week

Low price/ no price ELECTRONIC FB, Twitter, web, e-zines, e-groups ORGANIC Word-of-mouth, FAMOUS NAMES Links to VIPs or celebrities NEWS MEDIA News releases/ press briefings/ visits VISUAL Displays, film, signage, photos BRIEFINGS Face-to-face, visits, getting out & about COMMUNITY Competitions/ collaborations

I If this whole slide area is ALL e-traffic...

This much is for FACEBOOK

But… the power of the press  More credible  More varied audience  Tighter targets – time/interest/place  Longer lasting  Can be shared physically & electronically

Can be easier said than done  Outlets dwindling  Competition fierce  News desks aren’t the ads department  Important isn’t the same as interesting  Jaded palates

Seek to T.H.R.I.L.L. Topical – it’s new, it’s fresh Human – about people Relevant – has meaning Interest – we want to know Local – the familiarity factor Lively – drama/ conflict/ suspense

There’s a formula

Let’s play – beat the news desk

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