Published on February 27, 2014
Bring on the giant hedgehog A quick-fire guide to how to grab attention on a silly budget
Marketing is……. Text book definition “one party’s planned effort(s) to attract & retain the attention of another, to achieve a desired action or response”
Essentially, it’s selling.... Used cars Knock off Rolex Double glazing Ideas Issues Experiences Solutions
Noisier pitches = more attention
Seen at College Green this week
Low price/ no price ELECTRONIC FB, Twitter, web, e-zines, e-groups ORGANIC Word-of-mouth, FAMOUS NAMES Links to VIPs or celebrities NEWS MEDIA News releases/ press briefings/ visits VISUAL Displays, film, signage, photos BRIEFINGS Face-to-face, visits, getting out & about COMMUNITY Competitions/ collaborations
I If this whole slide area is ALL e-traffic...
This much is for FACEBOOK
But… the power of the press More credible More varied audience Tighter targets – time/interest/place Longer lasting Can be shared physically & electronically
Can be easier said than done Outlets dwindling Competition fierce News desks aren’t the ads department Important isn’t the same as interesting Jaded palates
Seek to T.H.R.I.L.L. Topical – it’s new, it’s fresh Human – about people Relevant – has meaning Interest – we want to know Local – the familiarity factor Lively – drama/ conflict/ suspense
There’s a formula
Let’s play – beat the news desk
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