Published on July 6, 2009
Brand: A Purist’s Perspective
Brand Perspective of Gloria J. Zemer PRODUCED BY BlackDog Strategy & Brand Copyright © 2009 BlackDogStrategy & Brand. For Educational use only. No part of this presentation may be published, sold, or otherwise used for profit without written permission of the author.
Strip away all the filler until all that is left is what matters
Dynamic brands start with a perceptual breakthrough
Magnanimous brands take their visions and wild imaginings seriously
Provocative brands would rather be afraid than comfortable
Smart brands accelerate meaningful work
Engagingbrands pulse with a perspective
Authentic brands have a story to tell that people want to be part of
Credible brands are excavated not prescribed
Relevant brands synthesize their world of work
Living brands tell it like it is; moving and compelling people without trickery or devices Telling the truth is a differentiator
Enlightened brands co-create cultures
Purposeful brands perform with an indefatigable spirit
Inspired brands manage their outcomes by commitment
Collaborative brands are amazingly powerful
Strategic brands revise their realities
Revolutionary brands are recognized by their edge
Fierce brands deal with their limitations and challenges
Unique brands get noticed
Exuberant brands are free
Socially conscious brands instigate
Sincere brands don’t take the love for granted
Chivalrous brands address their impact on the condition of the world
Experiential brands are intense and profound
Renaissance brands blaze with balance and significance
Determined brands break from the herd Refuse to be homogenized Would rather go out of business than settle for the same shade of dull
BlackDog doesn’t believe that there’s ever been anything flattering about imitation; it’s always been boring. BlackDog develops bold brands & vigorous initiatives for courageous companies that don’t want to be confused for ordinary. firstname.lastname@example.org 716-898-0874 Blackdogstrategy.com (under construction)
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