A proposal of XB

50 %
50 %
Information about A proposal of XB
Design

Published on July 26, 2009

Author: Naoka

Source: slideshare.net

Description

In HCII presentation,
We showed the flow of generating idea
with XB-method and its study effect,
as a new idea generation system
incorporating with the fundamental principles of HCD.

○ Naoka MISAWA (U’eyes Design Inc.)   Mitsuru FUIJITA (DENSO CORPORATION) A proposal of XB-method , an Idea Generation System for New Services using User Experiences HCII No.332 July 23, 2009

Overview To present XB-method, an idea generation system and its study effect. To propose XB-method as a idea generation system incorporating with the fundamental principles of HCD.

To present XB-method, an idea generation system and its study effect.

To propose XB-method as a idea generation system incorporating with the fundamental principles of HCD.

Agenda Background Outline of XB-method How to use XB-method Experiment : Workshop Conclusion

Background

Outline of XB-method

How to use XB-method

Experiment : Workshop

Conclusion

1 . Background

What is needed for product planning in Japan? User Diversifying in lifestyle It is to provide affecting experiences through products and services. Seeking the higher degree of satisfaction

A product planning flow (KANDA model ) To find and confirm the potential need To develop the creative concept To objectively-define the best concept To make the direction for the developer and the planning 1.Research & Analysis 2.inspiration 3.optimization 4.installation

Problems in the current planning of affecting products Being unable to respond to the pace of development Eliminating product’s value from one’s experience

Being unable to respond to the pace of development

Eliminating product’s value from one’s experience

XB activity is applicable to the inspiration process of product planning To find and confirm the potential need To develop the creative concept To objectively-define the best concept To make the direction for the developer and the planning 1.Research & Analysis 2.inspiration 3.optimization 4.installation XB-method

2. Summary of XB-method

Mechanism of idea generation It is to project affecting elements that are extracted from actual experiences of users into product images to be designed. to generate new affecting experiences by multiplying unexpected elements each other.

It is

to project affecting elements that are extracted from actual experiences of users into product images to be designed.

to generate new affecting experiences by multiplying unexpected elements each other.

Schematizing affecting elements have been pursued truthful it was by a chance Value Subject Relationship

3 components of User Experience The way of involvements such as perceptions and experiences, and the context of the time Fascinations or characteristics of the subject A sense of value that people cherish before having a relationship with the subject Definition In what relationship? For what subject? In what perspective? Scene of appearance Relationship Subject Value Label of Component

XB-method Activity Decide a targeting commodity and user Select a set of keywords from the database Develop images of keywords Multiplying images Exchange ideas to develop images Label the idea Organize conditions for scenario-writing Draw up a scenario Previous Arrangement Divergent Thinking Bundle in a scenario

Decide a targeting commodity and user

Select a set of keywords from the database

Develop images of keywords

Multiplying images

Exchange ideas to develop images

Label the idea

Organize conditions for scenario-writing

Draw up a scenario

3. How to use XB-method

Decide a targeting commodity Car navigation system Activity. 1

Decide a targeting commodity

have been pursued values Subject Relationship truthful it was by a chance Activity. 2 Select a set of keywords from the database

have been pursued values Subject Relationship truthful it was by a chance Activity. 3 Develop images of keywords information about my secret idol real superstar It was displayed by accident

Activity. 4 Multiply images × × if I register my secret superstar, the car navigation system lets me know the information associated with him or her. information about my secret idol real superstar It was displayed by accident

Activity. 5 Exchange ideas to develop images if I register my secret superstar, the car navigation system lets me know the information associated with him or her. Let’s combine this with that service! What kinds of interface would be appropriate?

Activity. 6-8 Draw up a scenario Ken enjoys driving in Nagoya. He is a big fan of Ichiro, a major leaguer. After a while, the car navigation system gives him information about “the pork cutlet restaurant where Ichiro often visited while he was a student.” The pork cutlet is now available here, which built up his strong body. Ken stops to park expecting the flavor of Ichiro’s cutlet and enters the restaurant.

4. Experiment : workshop

Workshop - Sep 2007 ~ Oct 2008 - 5 sessions 90min. - 120min. / session - Participants : 80 people in total IT service, Automobile and Household goods industories Product planners, CS, Usability Engineers and so on

- Sep 2007 ~ Oct 2008

- 5 sessions

90min. - 120min. / session

- Participants : 80 people in total

IT service, Automobile and Household goods industories

Product planners, CS, Usability Engineers and so on

Photo

Photo

Idea Development Sheets used in the workshop

The XB Effect It is able to generate ideas effectively. to meet better-than-expected ideas. to see development process. to develop products in users’ perspectives.

It is able

to generate ideas effectively.

to meet better-than-expected ideas.

to see development process.

to develop products in users’ perspectives.

5. Conclusion

Conclusion It is required to provide Affecting Experience in order to plan innovative products. We develop XB-method, an idea generation system, to design Affecting Experience by creating Scenario. As a result of study involving over 80 people, it is proved that XB-method has the advantage of generating ideas in users’ perspectives. XB-method, therefore, is a method which is able to design User Experience in users’ perspectives.

It is required to provide Affecting Experience in order to plan innovative products.

We develop XB-method, an idea generation system, to design Affecting Experience by creating Scenario.

As a result of study involving over 80 people, it is proved that XB-method has the advantage of generating ideas in users’ perspectives.

XB-method, therefore, is a method which is able to design User Experience in users’ perspectives.

Future Prospect To study the way using the database effectively as follows; by user to be targeted by a product or a service to be developed

To study the way using the database effectively

as follows;

by user to be targeted

by a product or a service to be developed

Thank you ! [email_address]

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

LNCS 5619 - A Proposal of XB-Method, an Idea Generation ...

A Proposal of XB-Method, an Idea Generation System for New Services 277 Table 1. Process and methods used in the current product planning PROCESS PURPOSE ...
Read more

a proposal of XB

A proposal ofXB-method 0 Naoka MISAWA (Uʼeyes Design Inc.) Mitsuru FUIJITA (DENSO CORPORATION) A proposal of XB-method, an Idea Generation System
Read more

A Proposal of XB-Method, an Idea Generation System for New ...

Publication » A Proposal of XB-Method, an Idea Generation System for New Services Using User Experiences..
Read more

A Proposal of XB-Method, an Idea Generation System for New ...

These days, due to diversifying standards of living, people seek such a sense of impression in products and services. We therefore developed XB-method, an ...
Read more

Boeing XB-59 - Wikipedia, the free encyclopedia

The XB-59, Boeing model number 701, was a 1950s proposal for a United States supersonic bomber aircraft.
Read more

North American XB-70 Valkyrie - Wikipedia, the free ...

North American XB-70 Valkyrie XB-70 Valkyrie; A NASA XB-70 in 1968: Role: Strategic bomber Supersonic research ... NAA's final WS-110A proposal, built as ...
Read more

Valentine's Day Proposal at the Water's Edge - YouTube

Watch moment man plays CRUELEST Valentine's Day proposal trick on unsuspecting girlfriend - Duration: 1:46. Rest Area 21,749 views
Read more

PROPOSAL?????? - YouTube

Epic Prom Proposal - Duration: 3:45. scariaification 1,006,527 views. 3:45 GUYS GUESS BRA PRICES & other girly things ...
Read more

A Basic Bibliography of Botanical Biography and a Proposal ...

A Basic Bibliography of Botanical Biography and a Proposal for a More Elaborate Bibliography. 1. Aufl., o.O. 1977. 40 S., engl., Repr., Heftg., ...
Read more