A portfolio of wine packages

60 %
40 %
Information about A portfolio of wine packages
Design

Published on July 18, 2009

Author: mrrroese

Source: slideshare.net

Description

View ‘full’ screen mode.

CPD art: A portfolio of my wine packages and client endorsements.

PORTFOLIO

C A M B I ATA Wine- maker Eric Laumann brought in a b e a u t i f u l b r a n d n a m e , C a m b i ata , a n d t w o u n u s u a l S pa n i s h va r i e ta l s — a l b a r i n o a n d ta n n at. U s e d b y w e s t e r n c o m p o s e r s a s va r i e d a s J. S. B a c h a n d J i m i H e n d r i x , t h e N OTA C A M B I ATA i s a s u b t l e t y s t ru c t u r e d musical phrase meaningful to Eric. To mirror the mathematical nature of sound hidden in the musical no- t a t i o n, w e u s e d t h e G O L D E N R AT I O a s i t s g r a p h i c e q u i v a l e n t. Wi t h a n understated geometric configura- t i o n a n d f o r m a l t y p e c o n s t r u c t i o n, the label is a refined analog to both Eric’s winemaking philosophy a n d h i s m u s i c a l i n t e r e s t s.

“The label has an upscale elegance that conveys the quality of the wine which was very important considering the avant-garde nature of the varietals. The marketplace feedback on the C A M B I ATA l a b e l h a s b e e n e x c e l l e n t a n d there seems to be no tiring or diminish- ing impact of the label on consumers. T h e l a b e l’ s s y m b o l s a n d i c o n s h a v e been effective in generating interest and discussion in their relation to the wine and brand conception. O n a p r a c t i c a l l e v e l , r i c k wa s e a s y t o w o r k w i t h a n d h i s o u t p u t wa s t i m e ly. He worked well with the printing compa- n i e s a n d wa s c o m f o r t a b l e a n d e f f e c t i v e d u r i n g p r e s s c h e c k s. ” ERIC LAUMANN C A M B I ATA

Ct aOe Rf O M e n d o c i n o i s t h e f i r s t ins nc o a C O N T R O L L E D D E N O M I N AT I O N in America. Seeking to distinguish Mendo- cino County as a home of fine vineyards and winemaking, ten different wineries created a common protocol for a wine blend that would represent the unique c h a r a c t e r o f M e n d o c i n o C o u n t y. Wi t h t h e e n d o r s e m e n t o f t e n d i f f e r e n t p r o p r i e t o r s, w e c r e a t e d a n a m e a n d a label that would confirm the cohesion of the group and the individuality of e a c h w i n e ry. C O R O m e a n s C H O R U S i n b o t h Italian and Spanish; a name that signifies the blending of the varietals into harmo- nious wines and of the group members into a unified whole. The label is common across the line with room for individual branding, while the Coro chop certifies e a c h w i n e a s a n o f f i c i a l CORO MENDOCINO.

D Xa ry l A nr o o m ’asr k sd itshceo vs peoryt for D GG m X b r a n d. Wi t h h i s l o n g w i n e m a k i n g h i s t o ry i n C a l i f o r n i a a n d A u s t r a - l i a , D a ry l i s a b l e t o c h e c k f o r wines hiding in the cellars of h i s f r i e n d s a n d a s s o c i at e s, f i n d g r e at s m a l l - l o t s, a n d b r i n g a f e w o f t h e b e s t t o m a r k e t. The label is based on the wine trade’s common cellar sample sticker—with added room for his personal notes and an authenticating signature. It i s s i m p l e , f r i e n d l y, a n d m a d e for wine lovers seeking small, limited releases and open to un- common discoveries.

Kn Ei cNi sE nFu rIo Cr gK nDfra. rTmoem Ke ef k a e su eo / r who loves to work. He tends his own 125 acres of prime vineyards on C a l i s t o g a’ s P i c k e t t R o a d a n d s e l l s grapes to some of the best wineries i n t h e N a p a Va l l e y. Backed up under the crags of the Pa l l i s a d e M o u n t a i n s, T o m wa n t e d his own estate label to: reflect the h i g h q u a l i t y o f h i s v i n e y a r d s, s h o w the dramatic landscape where the wine comes from, and highlight his f a m i ly ’ s I r i s h r o o t s.

LANCASTER This established brand had a nice package that was just missing—a high-end product that was slightly undersold by its label. Only a few small alterations were needed to bring a more finished presence. Subtle drop shadows were added behind the elements, along with an antiqued edge, more detail to the lion logo and enhanced embossing. Better still, with our knowledge of press efficiencies and consolidated logistic coordination, these label enhancements came at a lower price w i t h h i g h e r p r o d u c t i o n q u a l i t y. ENHANCED LABEL

“a t L A N C A S T E R o u r b r a n d a n d l a b e l w e r e well established, yet the package seemed to just fall a little bit short of our posi- tioning. rick’s close eye brought some things to our attention that we had over- l o o k e d ; s m a l l t w e a k s t h at c o u l d ENHANCE T H E PAC K AG E w i t h o u t r a d i c a l a l t e r a t i o n . the modifications have been made and the subtlety of rick’s recommendations and work raises our brand’s impact without drawing undue attention to the changes themselves: they serve the brand and everything just feels more finished. in today’s marketplace these small things can really make a difference with our trade partners and consumers. in addition, not only did the label improve, his in-depth knowledge of print p r o d u c t i o n a l s o h e l p e d u s REDUCE COSTS: the result is a higher image package that costs us less to produce. nothing wrong with that!” C H R I S V Y E N I E LO G E N E R A L M A N AG E R L A N C A S T E R E S TAT E ORIGINAL LABEL

M wAF Rm a nAaH wa sh cir es - Bro n- or I br nd T ated around Dan Dooling’s Mariah Vineyard and the high M E N D O C I N O R I D G E A P P E L L AT I O N — t h e o n ly a p p e l l a t i o n d e l i n - eated by altitude, each vine- yard sits atop this coastal r i d g e l i k e a s m a l l ISLAND IN T H E S KY ® w h e r e o l d I t a l i a n zinfandel vines are fueled by the sun and cooled by the l o w p a c i f i c f o g a n d b r e e z e s. Named for “the wind they called Mariah”, Dan’s vine- yards are shown on the label as cooled by the mythical b r e at h o f VENT MARIAH a n d wa r m e d b y a g o l d e n f o i l “ s u n ” .

T oHe r s u sMn acl eN iAm Bi nigs an th E tai b w ne ak l e a d t a k e n b y B O N T E R R A V I N E YA R D S . Having established itself as C a l i f o r n i a’ s o l d e s t a n d f a v o r i t e o r g a n i c w i n e b r a n d, B o n t e r r a h a s r e c e n t ly r e l e a s e d T H E M c N A B t o b e its flagship biodynamic wine. The round identifying emblem is symbolic of the more mysterious aspects of biodynamic viticulture, while the small face label keeps t h e b r a n d m o r e t r a d i t i o n a l ly g r o u n d e d. T h r e e m i n i m a l e l e m e n t s a r e s i m p ly c o m p o s e d o n a f i n e ly t e x t u r e d w o o d c u t f i e l d.

Oe sSF Tz eEO sRr aKreen l oa n d - Ter a et r- te ng time growers o f CERTIFIED ORGANIC GRAPES a l o n g t h e p u r e Russian River headwaters. This is the estate label for their R e d w o o d Va l l e y f a m i l y w i n e s . Ken Oster is a luthier, guitar player and winemaker with a German last name that t r a n s l a t e s t o EASTER— t h e s e personal particulars led to an unconventional guitar pick shape that resembles both an eccentric O and an Easter egg. T h e i r i n i t i a l s, T& K s e p a r a t e d b y a G - c l e f, m a r k t h e l a b e l a n d c a p s u l e a s t h e i r o w n.

PdRe d s i xMnI S nE shoafv i n g en ur O lo g mo th design and production frustra- t i o n P R O M I S E c a m e t o u s f o r h e l p. The bare bones of their brand had been established around the titanium and gold wedding band of owner Steve McPherson, and the personal vow that his ring represents. They knew what they needed, but could not find a way t o c o m p l e t e i t. T h i s c l e a n, c o n t e m p o r a ry l a b e l is composed of uncomplicated f o r m s a n d a u s t e r e t y p o g r a p h y. Here, engraving creates the e s s e n c e o f l u x u ry — n o t h i n g b u t the luster and crisp dimension of burnished inks on solid black paper. To supplement this package we designed a matching engraved letterhead system and completed t h e m o d e r n i s t b r a n d i d e n t i t y. Wi t h e v e r y e l e m e n t e x p o s e d i n a “simple” design like this one— t y p o g r a p h y p l a c e m e n t, a n d e x e c u - tion become critical. There is simply no place to hide, it must b e d o n e r i g h t.

“I had the good fortune of being introduced to rick after working for over six months without find- ing a workable production method f o r o u r l a b e l s . We ’ d t r i e d m a n y d i f - f e r e n t, e x p e n s i v e o p t i o n s a n d w e r e running out of time and patience. Rick’s experience, knowledge and resourcefulness were invaluable to us. Th u s fa r , t h e w i n e h a s b e e n r e a l ly w e l l r e c e i v e d a n d t h e f i n i s h e d pa c k - a g e h a s r e a l ly i m p r e s s e d o u r c o n s u m - e r s. I ’ m n o t s u r e h o w w e w o u l d h av e m a d e i t h e r e w i t h o u t r i c k ’ s h e l p.” JO DISANTE PROMISE WINES

Rr o m a nSg o dNs sAf i ts hnea mheadr vfeosrt. a U I de o On this label she is represented by a pre-historic stone carving of feminine fertility and then mirrored in the shape formed by a column of simply centered lines o f c o p y. The carving is a simple blind emboss figure standing on a white field and enhanced by a s u p p o r t i n g s h a d o w. T h e b o l d white and burnt orange columns have a strong shelf presence that earned a gold medal for the p a c k a g e a t T H E LO S A N G E L E S I N T E R N A - TIONAL WINE & SPIRITS COMPETITION.

SrArNi C o f FUz AVRe yYdi ss ’ a e-c eat on T et er in ar reserve tier into a new single- vineyard brand. The contemporary icon represents: the small special- ized winery where Dennis Martin can focus on elevated winemaking, the singular vineyard sources of the grapes, and the serene expecta- tion of a fine wine experience—it‘s a secular chateau revealed to be an open physical and spiritual r e f u g e f r o m t h e o r d i n a r y. It’s all quietly delivered with clean san-serif type, muted foil s t a m p i n g a n d s u r r o u n d e d b y q u i e t, naturally textured whitespace.

There is much more to Rick’s talent than his keen sense of design. His in depth knowl- edge of the wine industry and understanding of the printing and production process makes him a key member of the market- ing team. This unique combina- tion of skills allows Rick to consistently deliver on com- pany goals and objectives. The e n d r e s u l t ? S u p e r i o r q u a l i t y, on time project delivery and a l w a y s w i t h i n b u d g e t. TO M D E M P S E Y N AT I O N A L B R A N D M A N AG E R B R OW N - F O R M A N W I N E S

S O N O M A- C U T R E R is an iconic California brand with its well- r e c o g n i z e d RUSSIAN RIVER RANCHES l a b e l — t h e s h a p e , t h e c u s t o m f o n t, t h e c o l o r , a n d t h e quirky type background are all distinctive after a long, twenty-five-year run. O d d l y, t h e i r F O U N D E R S R E S E R V E l a b e l h a d n o r e c - ognizable link to the original trademark. And as a small release in a ceramic-fired bottle, it had become too expensive and difficult to pro- duce any longer. Using existing label change parts, we elevated the iconic label to this reserve tier using a restrained pallet with strong recognizable branding. By combining the production of the chardon- nay with a new pinot noir label, we were able to deliver both varietals in a large three-liter and the small format bottle for less money than the original chardonnay bottling alone.

PORTFOLIO 1435 B BROOKSIDE DRIVE S A N TA R O S A , C A 9 5 4 0 5 P H O N E 7 07/ 5 6 8 - 6 1 74 FA X 7 07/ 5 6 6 -7 9 4 5 C E L L 7 07/ 2 7 2 - 6 9 0 3 E M A I L R R O E S E @ PAC I F I C . N E T

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

Wine Tasting Portfolios for Unit 3 (Light Wines)

Home > WSET > Diploma > Tasting Portfolios > Unit 3 Portfolios. Wine Tasting Portfolios for Unit 3 (Light Wines) How and Why to Submit Tasting Portfolios
Read more

Wine Label and Package Design Portfolio | Cornucopia Creations

Wine label design (and package design) may include a wide array of separate products: graphic design, web programming, copywriting, search engine ...
Read more

Sara Nelson Label Design | Wine Label and Package Designer

... (located literally across the tracks from Sara Nelson Design) ... these packages also are banking ... for AlmaTerra Wine by Sara Nelson Design to ...
Read more

Wine & Dine ⋆ Atlanta VIP Club Packages - Party Buses ...

Sometimes dinner out with the girls and a glass of Cabernet is all you need to have a great evening. Where you choose to have that dinner is key in wining ...
Read more

Weekend Packages - St. Pete Wine & Food Festival

Drink up the beauty of St. Pete’s stunning waterfront. Packages providing entry to multiple weekend events are available. See weekend package options below:
Read more

ABC Wine Club

... handpicked wines as well as other discounts and special notices throughout the store. ... ABC Package Liquor Store, Wine, Craft Beer, Kegs, ...
Read more

Wine's package and label design on PhilaU Portfolios

Published: January 02, 2014 Views 173; Appreciations 15; Comments 2; логотип Етикетка wine
Read more

Wine Tasting - Bachelorette Party Packages by VIP Bachelorette

Leave your guests feeling warm & fuzzy. The perfect recipe for a classy VIP Bachelorette party starts with a glass of wine or champagne! Our wine tasting ...
Read more

WORLD WINE TOUR - Around the World Tours

RTW Packages; FAQ. Main Questions; Transport; Accommodation; Practical Information; Contacts; WORLD WINE TOUR. Los ... Italian wine is exported around the ...
Read more