A Portfolio of Brainstorming Techniques

45 %
55 %
Information about A Portfolio of Brainstorming Techniques

Published on November 7, 2008

Author: AmyCueva

Source: slideshare.net

Description

I need an idea stat! From the Nominal Group Technique, to the Lotus Blossom Approach, to the good old fashioned shower, this session will present many methods for generating ideas and finding the winners. Attendees are sure to walk away both prepared and inspired to conduct their next brainstorming session.

Video of this presentation available here: http://www.madpow.net/mad-pow-our-company-events.html

Amy Cueva Founder & C.X.O Mad*Pow [email_address] www.madpow.net Chauncey E. Wilson Senior User Researcher Autodesk, Inc. [email_address] www.autodesk.com UPA, June 2008

Act 1: The history and fundamentals of brainstorming Act 2: Best/bad practices of group brainstorming Act 3: Group & individual brainstorming alternatives Act 4: Questions?

Act 1: The history and fundamentals of brainstorming

Act 2: Best/bad practices of group brainstorming

Act 3: Group & individual brainstorming alternatives

Act 4: Questions?



In the early part of the 20 th century, “brain storm” referred to violent bouts of temper or bouts of lethargy and depression. Toward the middle of the 20 th century, the usage of “brainstorm” changed to mean “sudden and fortunate thoughts” (OED, 1989). The phrase “brain storm session” was probably first used in the mid 1950s to describe the process of generating solutions to problems from small groups (Osborn, 1963). “ Brain-storms” as Mental Disease and Fortunate Thoughts

In the early part of the 20 th century, “brain storm” referred to violent bouts of temper or bouts of lethargy and depression. Toward the middle of the 20 th century, the usage of “brainstorm” changed to mean “sudden and fortunate thoughts” (OED, 1989). The phrase “brain storm session” was probably first used in the mid 1950s to describe the process of generating solutions to problems from small groups (Osborn, 1963).

Alex Osborn defined most of the rules for modern brainstorming. His work Applied Imagination laid down most of the principles for modern brainstorming.

Alex Osborn defined most of the rules for modern brainstorming. His work Applied Imagination laid down most of the principles for modern brainstorming.



Quantity, not quality, is the sole goal. Defer judgment about the quality of ideas. Wild ideas are welcome and new ideas can be formed by synthesizing ideas, stretching ideas (bigger, faster), applying metaphors, or improving on existing ideas.

Quantity, not quality, is the sole goal.

Defer judgment about the quality of ideas.

Wild ideas are welcome and new ideas can be formed by synthesizing ideas, stretching ideas (bigger, faster), applying metaphors, or improving on existing ideas.

Three major barriers to successful group brainstorming: “ Production Blocking” Social loafing Evaluation apprehension

Three major barriers to successful group brainstorming:

“ Production Blocking”

Social loafing

Evaluation apprehension



“ Group brainstorming is much better than having individuals just write their ideas down and hand them in.”

“ Group brainstorming is much better than having individuals just write their ideas down and hand them in.”

“ Brainstorming groups should have as much diversity as possible to maximize the number of ideas”

“ Brainstorming groups should have as much diversity as possible to maximize the number of ideas”

“ Managers should attend brainstorming sessions so they know who has good ideas and should be promoted”

“ Managers should attend brainstorming sessions so they know who has good ideas and should be promoted”

“ Making brainstorming sessions competitive – telling people that you want to get “at least 200 ideas” will make people nervous and stifle idea generation”

“ Making brainstorming sessions competitive – telling people that you want to get “at least 200 ideas” will make people nervous and stifle idea generation”

“ Members of a brainstorming team should be assigned ‘homework’ before the session.”

“ Members of a brainstorming team should be assigned ‘homework’ before the session.”

“ The more rules you have for brainstorming, the better your session will be. ”

“ The more rules you have for brainstorming, the better your session will be. ”

A summary

A summary

Thinking that you need a formal group to brainstorm; individual and group brainstorming can complement each other Not being clear on the goal of the brainstorming Evaluating people on their brainstorming performance Thinking that anyone can facilitate Having too many people for a single group or having only “experts” Too much or too little diversity (strangers in our midst) No explicit ground rules Not addressing violations of the ground rules Having managers and employees in the same session Not understanding the culture Not setting the appropriate climate for brainstorming Not warming up

Thinking that you need a formal group to brainstorm; individual and group brainstorming can complement each other

Not being clear on the goal of the brainstorming

Evaluating people on their brainstorming performance

Thinking that anyone can facilitate

Having too many people for a single group or having only “experts”

Too much or too little diversity (strangers in our midst)

No explicit ground rules

Not addressing violations of the ground rules

Having managers and employees in the same session

Not understanding the culture

Not setting the appropriate climate for brainstorming

Not warming up

Determine what brainstorming techniques to use in the session Ask participants to do individual brainstorming before the group session Give social permission to think out of the box and be creative. Be silly, bring toys Hand out the ground rules to everyone and post them on the wall during the session Don’t have anyone take notes on a laptop Don’t let participants take notes Make everything visible and put on large sheets of paper Consider a U-shape arrangement with the facilitator at the open end of the U Have lots of sheets ready or a camera so you don’t slow the brainstorming down

Determine what brainstorming techniques to use in the session

Ask participants to do individual brainstorming before the group session

Give social permission to think out of the box and be creative. Be silly, bring toys

Hand out the ground rules to everyone and post them on the wall during the session

Don’t have anyone take notes on a laptop

Don’t let participants take notes

Make everything visible and put on large sheets of paper

Consider a U-shape arrangement with the facilitator at the open end of the U

Have lots of sheets ready or a camera so you don’t slow the brainstorming down

Encourage a non-dismissive approach - all ideas are welcome Be clear about the specific problem you are trying to solve. Write it where everyone can clearly see it Who are we solving/designing for? Quickly re-visit target personas. Possibly designate people to be that persona for the session Consider a warm up activity, especially if you have a pretty new group Competition – set a goal that exceeds your expectations Take short breaks (5 minutes) every 15-20 minutes Number the items Consider breaking problems or issues into several pieces One person speaks at a time Be aware of subtle criticism and point to the list of ground rules if someone violates the no-criticism principle

Encourage a non-dismissive approach - all ideas are welcome

Be clear about the specific problem you are trying to solve. Write it where everyone can clearly see it

Who are we solving/designing for? Quickly re-visit target personas. Possibly designate people to be that persona for the session

Consider a warm up activity, especially if you have a pretty new group

Competition – set a goal that exceeds your expectations

Take short breaks (5 minutes) every 15-20 minutes

Number the items

Consider breaking problems or issues into several pieces

One person speaks at a time

Be aware of subtle criticism and point to the list of ground rules if someone violates the no-criticism principle

So you’ve got Slinkies and yoga balls, you’re sitting in a no-judgment brainstorming session, and yet you can’t seem to produce any brilliant innovations… what could be wrong? Change the way you’re sitting or rotate positions. Remember, your environment should be judgment-free Play the opposites game (reverse brainstorming). Instead of asking: “How many uses can you come up with for a brick?” Well, you’ve come up with 15 ideas and you are completely stuck. Then ask yourself… what can’t you use a brick for? Prepare a checklist of techniques for expanding ideas Modify, minify, magnify, substitute Consider using the moment of silence

So you’ve got Slinkies and yoga balls, you’re sitting in a no-judgment brainstorming session, and yet you can’t seem to produce any brilliant innovations… what could be wrong?

Change the way you’re sitting or rotate positions. Remember, your environment should be judgment-free

Play the opposites game (reverse brainstorming). Instead of asking: “How many uses can you come up with for a brick?” Well, you’ve come up with 15 ideas and you are completely stuck. Then ask yourself… what can’t you use a brick for?

Prepare a checklist of techniques for expanding ideas

Modify, minify, magnify, substitute

Consider using the moment of silence



Free listing (Sinha, 2003) involves asking individual participants or a group to: List as many ideas or items as possible. On a specific topic or question. In a short period of time, often just a few minutes.   Free listing is a research technique used by cognitive anthropologists to uncover how different cultural groups classify concepts (Trotter & Schensul, 1998).

Free listing (Sinha, 2003) involves asking individual participants or a group to:

List as many ideas or items as possible.

On a specific topic or question.

In a short period of time, often just a few minutes.

 

Free listing is a research technique used by cognitive anthropologists to uncover how different cultural groups classify concepts (Trotter & Schensul, 1998).

What topics would you like to see covered at the next UPA? You have 1 minute to write down as many topics as you can. Answers can be found next week at www.madpow.net

What topics would you like to see covered at the next UPA?

You have 1 minute to write down as many topics as you can.

Answers can be found next week at www.madpow.net

Brainwriting is an alternative to traditional brainstorming that is done with little or no interaction with other people Procedure 1 Present a group with a request for ideas Ask people to write down ideas Take those ideas and pass them to another person who reads the ideas and adds several more Iterate several times (generally taking no more than 5-15 minutes) Procedure 2 Hand pages out to each person Ask the person to write 3 ideas on a page and put it in a pile and take one from the pile (or a clean sheet), read the items and add a few more Repeat several times and collect all the pages Twist: This method could be tried via email

Brainwriting is an alternative to traditional brainstorming that is done with little or no interaction with other people

Procedure 1

Present a group with a request for ideas

Ask people to write down ideas

Take those ideas and pass them to another person who reads the ideas and adds several more

Iterate several times (generally taking no more than 5-15 minutes)

Procedure 2

Hand pages out to each person

Ask the person to write 3 ideas on a page and put it in a pile and take one from the pile (or a clean sheet), read the items and add a few more

Repeat several times and collect all the pages

Twist: This method could be tried via email

How can you promote the importance of user-centered design in your organization? Answers can be found next week at www.madpow.net

How can you promote the importance of user-centered design in your organization?

Answers can be found next week at www.madpow.net

Graphical round robin brainstorming for rapidly generating interface concepts The results are many candidate designs with ideas from the whole product team Useful for conceptual design, ideas for icons, screen layouts, new feature designs Requires people to draw quickly and show their results to others on the team First sketches are original, but a problem is “fixation” Twist: This could be tried in “asynchronous” fashion in a group area Braindrawing for the concept “Filter Object”

Graphical round robin brainstorming for rapidly generating interface concepts

The results are many candidate designs with ideas from the whole product team

Useful for conceptual design, ideas for icons, screen layouts, new feature designs

Requires people to draw quickly and show their results to others on the team

First sketches are original, but a problem is “fixation”

Twist: This could be tried in “asynchronous” fashion in a group area

Group brainstorming with some privacy built in Designed to eliminate some of the social inhibitors Participants are given a problem or topic and asked to write down ideas on a card privately Then all the ideas are listed on a board No criticism is allowed when the ideas are read out When all ideas are listed publicly, the facilitator reviews each idea If clarification is needed, the person who proposed the idea has 10-20 seconds to explain (but not defend, refute, or sell the idea) The ideas are then ranked or rated PRIVATELY by members of the group. This is the critical step since it eliminates issues of status Ideas Rankings by 6 Participants Total Twist: This could be conducted via email and online survey

Group brainstorming with some privacy built in

Designed to eliminate some of the social inhibitors

Participants are given a problem or topic and asked to write down ideas on a card privately

Then all the ideas are listed on a board

No criticism is allowed when the ideas are read out

When all ideas are listed publicly, the facilitator reviews each idea

If clarification is needed, the person who proposed the idea has 10-20 seconds to explain (but not defend, refute, or sell the idea)

The ideas are then ranked or rated PRIVATELY by members of the group. This is the critical step since it eliminates issues of status

Structured brainstorming Can be a group or individual activity Starts with a central subject or question which is expanded into themes which are then expanded again (and again). Central Problem Goes Here

Structured brainstorming

Can be a group or individual activity

Starts with a central subject or question which is expanded into themes which are then expanded again (and again).

Organize your thinking around significant themes related to a particular issue or question Procedure Write the central problem in the center of the diagram. “How can we increase productivity or reduce costs? Write the significant themes, components or dimensions of your subject in the surrounding circles labeled A to H surrounding the central theme. L3. Use the ideas written in the circles as the central themes for the surrounding lotus blossom petals or boxes. It now becomes the basis for generating eight new ideas Continue the process until the lotus blossom diagram is completed. H G F E D C B A H A B C D E F G A1 A2 A3 G1 A4 A5 A6 A7 A3 Add Value

Organize your thinking around significant themes related to a particular issue or question

Procedure

Write the central problem in the center of the diagram. “How can we increase productivity or reduce costs?

Write the significant themes, components or dimensions of your subject in the surrounding circles labeled A to H surrounding the central theme. L3.

Use the ideas written in the circles as the central themes for the surrounding lotus blossom petals or boxes. It now becomes the basis for generating eight new ideas

Continue the process until the lotus blossom diagram is completed.

Add a comment

Related presentations

Related pages

A Portfolio of Brainstorming Techniques PowerPoint PPT ...

Presentation Topics. What is brainstorming?Blunders and best practicesBrainstorming methodsWhat to do with your ideas. 2. Brainstorming is an individual ...
Read more

25 Useful Brainstorming Techniques - Personal Excellence ...

Here are 25 brainstorming techniques to expand your mind and stir your ... Because brainstorming is applicable to all kinds of contexts and there is no ...
Read more

Brainstorming - Business Management Techniques, Concepts ...

It goes on to set out procedures for organising effective brainstorming sessions and ... Portfolio Management; Product ... Brainstorming is a technique by ...
Read more

Brainstorming Techniques for Bloggers - Vandelay Design

Here are a few different methods of brainstorming that you can use to identify ... Elegantia WordPress Portfolio ... Brainstorming Techniques for ...
Read more

Brainstorming: Tools and Techniques for Idea Development

... Program and Portfolio ... ideas and there are tools and techniques that businesses use ... variety of brainstorming techniques that can add ...
Read more

Qualitative Techniques for Managing Project Risk

Qualitative Techniques for Managing Project Risk. Techniques beyond PERT, CPA and ... Brainstorming is an efficient method, ...
Read more

Brainstorming - ProjectManagement.com - Home

Portfolios. Approaches; Resources; Alignment; Optimization; Pipeline; ... Clustering or Mapping,Cubing or other techniques during a brainstorming session. ...
Read more

Brainstorming Techniques | LinkedIn

View 139 Brainstorming Techniques ... Manage teams appropriately by assembling diverse groups that use brainstorming and other techniques to maximize their ...
Read more