advertisement

A perfect PR opportunity to highlight your brand

25 %
75 %
advertisement
Information about A perfect PR opportunity to highlight your brand
Education

Published on February 18, 2014

Author: premimathew

Source: slideshare.net

Description

A perfect CSR/ PR Opportunity
advertisement

A PERFECT PR OPPORTUNITY!

A NOBLE CAUSE • Launched on 19.6.2013 at St Teresa's College Ernakulam • Purpose – – to create awareness about hair donation. – To donate wigs with natural hair to deserving chemo patients. • Why– Wigs are expensive . Hence they get confined to their homes. – Gives confidence to fight disease – face the society.

PR Opportunity • • • • A very poignant social issue connect with students and ladies - target market create a very caring image. Perfect opportunity to get the banner into educational institutions and catch them young. • It is definitely a feasible project since the campaign has proven to be a success • Already hit news headlines several times

HIT ALL HEADLINES!

Involvement/Budget • SPONSOR AS CSR EVENT • USE BANNERS AND CONVERT INTO PR EVENT • WE HAVE ORGANISERS – COST COULD BE AS LOW AS Rs.20,000 TO PAY WIG MAKER DIRECTLY • ONLY PRODUCTION COST OF WIG @RS 4500/RS (3000 WITHOUT BANNERS.)

EVENTS HELD SO FAR BY • • • • • • • • • • Rotary Club, Kottayam Inner wheel Sargashetra Cultural Centre Vijayapuram Social Service Society Technopark , Trivandrum St Teresa’s College, Ernakulam Global Public School St Josephs College BCM College, Kottayam · Mantri Mall,Bangalore

Events planned • Sarga Kshetra Cultural Centre ( A charitable organisation) has expressed interest in holding events in 3 locations in Changanacherry, Tiruvalla and Alleppey after holding one . They have already held an event very efficiently hence the sponsor can avoid spending on event managers. • Colleges are also coming forward to host events.

Publicity • Facebook– Hair for Hope India page – 4633 likes • TV- Covered by all leading channels. Samples can be found on page • PRESS-Covered by all leading papers.Please check facebook page .

Demand for wigs • • • • • Catered to requests from Amala Hospital, Trichur RCC, TVM St John's hospital ,Bangalore etc The actual wig donation could also be a PR event

ACHEIVEMENTS • • • • • • Received hair donations from all over India Involved a number of organisations Donated 18 wigs Educated a whole state at zero cost Covered by all media in Kerala several times. Held a major event in Bangalore covered by 3 leading papers.

LINKS • FACEBOOK PAGE https://www.facebook.com/HairForHopeIndia • Press reports https://www.facebook.com/media/set/?set=a.37 7275059040516.1073741832.373777546056934 &type=3 • Few TV reports https://www.facebook.com/media/set/?set=vb.3 73777546056934&type=2

Add a comment

Related presentations

Related pages

15 Types of Events Your Business Can Host

Here are 15 different types of events your ... The holidays present the perfect opportunity to throw a ... Charity events highlight your brand in ...
Read more

3 PR Situations You Can't Control—and How to Deal With Them

One of the most frustrating parts about doing PR for your company is ... published about your brand with ... sentences), highlight the piece of the ...
Read more

Public Relations - Brand Reputation Management: Your Seven ...

Public Relations - Despite its ... brand reputation management is not a new concept, ... Brand Reputation Management: Your Seven-Point Game Plan.
Read more

Summer Marketing Strategies To Boost Your Business | Small ...

It’s also the perfect opportunity to get ... which provides a great opportunity. Your business can highlight its ... It will help humanize your brand, ...
Read more

8 Steps to a Killer PR Resume | PR NewsPR News

... but if I see it in your resume ... from brands, nonprofits and ... outcomes and how the functions of public relations can be tracked and aligned with ...
Read more

Creating an Alluring Covering Letter | PR Week Jobs

A covering letter gives you the opportunity to show how your skills and abilities fit the vacancy. It can be used to highlight particular parts of your ...
Read more

Brand Strategy for Bloggers | Tips for Working with PR the ...

We may think that a certain opportunity would be perfect for your ... will be a good fit for your brand, ... Brands: 7 Tips for Working With PR ...
Read more

Building Your Brand - VA-Interactive Wins 2014 Gracie Award

The company can highlight the new product at ... Building Brand Identity: A ... Online customers have little opportunity to see your brand's ...
Read more

Brand Valuation News - Home Intangible Business

Another reason brand piracy can help increase a brand's value ... does highlight the fact that ... the brand owner the opportunity to convert ...
Read more

Find the Heart of Your Brand Storytelling with These 6 ...

Telling your brand story helps you distinguish yourself from the overload of information out there. It’s why some brands, like Apple and Starbucks, give ...
Read more