Published on February 18, 2014
A PERFECT PR OPPORTUNITY!
A NOBLE CAUSE • Launched on 19.6.2013 at St Teresa's College Ernakulam • Purpose – – to create awareness about hair donation. – To donate wigs with natural hair to deserving chemo patients. • Why– Wigs are expensive . Hence they get confined to their homes. – Gives confidence to fight disease – face the society.
PR Opportunity • • • • A very poignant social issue connect with students and ladies - target market create a very caring image. Perfect opportunity to get the banner into educational institutions and catch them young. • It is definitely a feasible project since the campaign has proven to be a success • Already hit news headlines several times
HIT ALL HEADLINES!
Involvement/Budget • SPONSOR AS CSR EVENT • USE BANNERS AND CONVERT INTO PR EVENT • WE HAVE ORGANISERS – COST COULD BE AS LOW AS Rs.20,000 TO PAY WIG MAKER DIRECTLY • ONLY PRODUCTION COST OF WIG @RS 4500/RS (3000 WITHOUT BANNERS.)
EVENTS HELD SO FAR BY • • • • • • • • • • Rotary Club, Kottayam Inner wheel Sargashetra Cultural Centre Vijayapuram Social Service Society Technopark , Trivandrum St Teresa’s College, Ernakulam Global Public School St Josephs College BCM College, Kottayam · Mantri Mall,Bangalore
Events planned • Sarga Kshetra Cultural Centre ( A charitable organisation) has expressed interest in holding events in 3 locations in Changanacherry, Tiruvalla and Alleppey after holding one . They have already held an event very efficiently hence the sponsor can avoid spending on event managers. • Colleges are also coming forward to host events.
Publicity • Facebook– Hair for Hope India page – 4633 likes • TV- Covered by all leading channels. Samples can be found on page • PRESS-Covered by all leading papers.Please check facebook page .
Demand for wigs • • • • • Catered to requests from Amala Hospital, Trichur RCC, TVM St John's hospital ,Bangalore etc The actual wig donation could also be a PR event
ACHEIVEMENTS • • • • • • Received hair donations from all over India Involved a number of organisations Donated 18 wigs Educated a whole state at zero cost Covered by all media in Kerala several times. Held a major event in Bangalore covered by 3 leading papers.
LINKS • FACEBOOK PAGE https://www.facebook.com/HairForHopeIndia • Press reports https://www.facebook.com/media/set/?set=a.37 7275059040516.1073741832.373777546056934 &type=3 • Few TV reports https://www.facebook.com/media/set/?set=vb.3 73777546056934&type=2
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