A Matter of Perspective: Communication

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Information about A Matter of Perspective: Communication
Marketing

Published on April 1, 2014

Author: FREIWASSERMarketing

Source: slideshare.net

Description

Handling communication can be pretty challenging. But what marketers sometimes forget: Complexity is an internal beast a customer must not be bothered with.

A MATTER OF PERSPECTIVE Handling communication can be pretty challenging. What marketers worry about What customers care about contact Direct Mail Guerilla Campaign Social Media E-Mail Marketing Service Employee Print Ad Content Marketing Website Customer Survey Search Keyword Service Hotline Robot App Sales Representative Event Viral Marketing Right Wording RealTime Message Budget ... Complexity is an internal beast a customer must not be bothered with.

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