A market study on male grooming products report13012014

60 %
40 %
Information about A market study on male grooming products report13012014
Health & Medicine

Published on February 18, 2014

Author: Virtuair

Source: slideshare.net

A market study on male grooming products Q1 How old are you? Beantw oord: 95 Ov ergeslagen: 0 15-25 26-45 46-65 65+ 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties 15-25 3,16% 26-45 85,26% 46-65 9,47% 9 65+ 2,11% 2 Totaal 3 81 95 1 / 38

A market study on male grooming products Q2 What is your relationship status? Beantw oord: 95 Ov ergeslagen: 0 Single In a relationship Married Div orced Widow 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Single 27,37% 26 In a relationship 29,47% 28 Married 43,16% 41 Divorc ed 0% 0 Widow 0% 0 Totaal 95 2 / 38

A market study on male grooming products Q3 Do you live in an urban or rural area? Beantw oord: 95 Ov ergeslagen: 0 Urban Rural 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Urban 88,42% 84 Rural 11,58% 11 Totaal 95 3 / 38

A market study on male grooming products Q4 What is your postal code? Beantw oord: 95 Ov ergeslagen: 0 # Reacties Datum 1 1030 13-1-2014 14:02 2 2260 13-1-2014 12:51 3 41267 13-1-2014 11:57 4 1000 13-1-2014 10:52 5 1050 13-1-2014 10:37 6 1000 11-1-2014 21:10 7 1105 11-1-2014 12:39 8 1060 11-1-2014 12:16 9 1040 11-1-2014 1:22 10 3061 10-1-2014 21:03 11 3200 10-1-2014 17:23 12 2650 10-1-2014 15:18 13 1712 10-1-2014 14:41 14 098646 10-1-2014 13:00 15 Xyz 10-1-2014 11:19 16 8900 10-1-2014 8:48 17 1932 9-1-2014 22:49 18 1340 9-1-2014 21:10 19 1970 9-1-2014 21:08 20 11431 9-1-2014 19:03 21 10781 9-1-2014 17:46 22 3570 9-1-2014 17:35 23 9820 9-1-2014 17:23 24 1040 9-1-2014 17:17 25 3460 9-1-2014 17:17 26 2000 9-1-2014 17:11 27 1000 9-1-2014 15:23 28 1050 9-1-2014 13:20 29 2343 9-1-2014 12:18 30 1040 9-1-2014 11:53 31 1000 9-1-2014 11:29 32 1030 9-1-2014 10:50 33 20095 9-1-2014 10:45 34 1332 9-1-2014 9:59 4 / 38

A market study on male grooming products 35 1000 9-1-2014 9:00 36 9070 9-1-2014 8:55 37 3050 9-1-2014 8:42 38 3050 9-1-2014 7:32 39 44000 9-1-2014 6:42 40 M9A4g6 9-1-2014 5:01 41 310007 9-1-2014 3:39 42 1634 9-1-2014 2:49 43 10405 8-1-2014 23:24 44 9000 8-1-2014 22:19 45 10823 8-1-2014 22:14 46 54550 8-1-2014 22:02 47 5825 8-1-2014 21:43 48 1000 8-1-2014 21:28 49 22761 8-1-2014 20:46 50 3740 8-1-2014 20:38 51 B-1000 8-1-2014 20:35 52 1150 8-1-2014 20:33 53 10178 8-1-2014 20:19 54 10439 8-1-2014 19:53 55 3080 8-1-2014 19:50 56 3000 8-1-2014 19:04 57 7511CM 8-1-2014 19:03 58 1000 8-1-2014 19:01 59 72074 8-1-2014 18:59 60 1200 8-1-2014 18:49 61 8700 8-1-2014 18:48 62 1040 8-1-2014 18:10 63 2060 8-1-2014 17:56 64 20001 8-1-2014 17:46 65 1050 8-1-2014 17:41 66 1030 8-1-2014 17:40 67 1040 8-1-2014 17:37 68 1060 8-1-2014 17:36 69 Ireland 8-1-2014 17:36 70 1070 8-1-2014 17:34 71 97488 8-1-2014 17:30 72 AZ1000 8-1-2014 17:25 73 3500 8-1-2014 17:25 74 1050 8-1-2014 17:16 5 / 38

A market study on male grooming products 75 1050 8-1-2014 16:53 76 1150 8-1-2014 16:47 77 B-1000 8-1-2014 16:45 78 3800 8-1-2014 16:40 79 3500 8-1-2014 15:51 80 8770 8-1-2014 14:32 81 1000 8-1-2014 13:20 82 1050 8-1-2014 12:45 83 3500 8-1-2014 12:42 84 1040 8-1-2014 12:34 85 3500 8-1-2014 12:15 86 1050 8-1-2014 12:02 87 1040 8-1-2014 11:56 88 3500 8-1-2014 11:53 89 1050 8-1-2014 11:50 90 8770 8-1-2014 11:47 91 1040 8-1-2014 11:43 92 3500 8-1-2014 11:10 93 3560 8-1-2014 11:07 94 3500 8-1-2014 10:35 95 1000 8-1-2014 9:44 6 / 38

A market study on male grooming products Q5 Which of the following statements is currently applicable to your situation? Beantw oord: 95 Ov ergeslagen: 0 Student Employee Selfemployed Unemployed Retired 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Student 1,05% Employee 70,53% 67 Self-employed 22,11% 21 Unemployed 4,21% 4 Retired 2,11% 2 Totaal 1 95 7 / 38

A market study on male grooming products Q6 What is the highest level of education you have completed? Beantw oord: 95 Ov ergeslagen: 0 Less than High School High School Bachelor Degree Master Degree Doctoral Degree 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Less than High Sc hool 1,05% 1 High Sc hool 3,16% 3 Bac helor Degree 17,89% 17 Master Degree 72,63% 69 Doc toral Degree 5,26% 5 Totaal 95 8 / 38

A market study on male grooming products Q7 Which of the following skincare products do you use? (Multiple answers are possible) Beantw oord: 93 Ov ergeslagen: 2 Hand lotion Face moisturizer Face lotion Face scrub Depilatory cream None Other (please specify) 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Hand lotion 33,33% 31 Fac e moisturizer 41,94% 39 Fac e lotion 33,33% 31 Fac e sc rub 31,18% 29 Depilatory c ream 4,30% None 20,43% Other (please spec ify) 8,60% 4 19 8 Totale aantal respondenten: 93 # Other (please specify) Datum 1 Body lotion 13-1-2014 10:37 2 Aftershave 10-1-2014 11:22 3 Aftershave 9-1-2014 17:17 4 Lip balm, skin toner, eye c ream 9-1-2014 9:01 5 MEN EXPERT HYDRA ENERGETIC EYE ROLL-ON 8-1-2014 22:20 6 Nivea 8-1-2014 18:51 9 / 38

A market study on male grooming products 7 After shave balm 8-1-2014 17:37 8 moisturizer 8-1-2014 12:34 10 / 38

A market study on male grooming products Q8 Do you buy skincare products? Beantw oord: 93 Ov ergeslagen: 2 Regularly Sometimes Nev er 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Regularly 32,26% 30 Sometimes 52,69% 49 Never 15,05% 14 Totaal 93 11 / 38

A market study on male grooming products Q9 You indicated in the previous question that you buy skincare products regulary or sometimes. Could you indicate where you buy them? Multiple answers are possible. Beantw oord: 79 Ov ergeslagen: 16 Supermarket Online Specialized stores Other (please specify) 0% 20% 40% 60% 80% Antw oordkeuzen Reacties Supermarket 62,03% Online 5,06% Spec ialized stores 48,10% Other (please spec ify) 100% 8,86% 49 4 38 7 Totale aantal respondenten: 79 # Other (please specify) Datum 1 Pharmac y 10-1-2014 11:23 2 pharmac y 9-1-2014 8:55 3 From mum 8-1-2014 20:35 4 drug stores (like DI, Kruidvat) 8-1-2014 17:42 5 Randomly 8-1-2014 17:31 6 Airport 8-1-2014 16:47 7 rituals, body shop 8-1-2014 12:16 12 / 38

A market study on male grooming products Q10 You indicated in the previous question that you never buy skincare products. Could you indicate why not? Beantw oord: 14 Ov ergeslagen: 81 # Reacties Datum 1 Only use shaving produc ts 13-1-2014 12:52 2 no interest 11-1-2014 7:53 3 I do not think they are nec essary 11-1-2014 1:24 4 Partner buys/gets this 10-1-2014 17:24 5 I don't see or feel the need for them. 10-1-2014 15:18 6 I do not have the habit of using them 9-1-2014 19:05 7 Don't see the need. 9-1-2014 11:52 8 Never really felt the need for it 9-1-2014 10:51 9 Not part of my routine. 9-1-2014 8:42 10 Never oc c urred to me 9-1-2014 2:49 11 No Need so far. 8-1-2014 20:47 12 Not 8-1-2014 17:30 13 not nec essary exc luding hollidays 8-1-2014 12:03 14 No need, young skin 8-1-2014 9:45 13 / 38

A market study on male grooming products Q11 Which brands do you use for your grooming products? (Multiple answers are possible) Beantw oord: 90 Ov ergeslagen: 5 L’Oreal Dov e Niv ea Biotherm Nickel The Body Shop Clinique Garnier Priv ate Label None Other (please specify) 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties L’Oreal 18,89% 17 Dove 14,44% 13 Nivea 54,44% 49 Biotherm 16,67% 15 Nic kel 2,22% 2 The Body Shop 10% 9 Clinique 11,11% Garnier 7,78% 14 / 38 10 7

A market study on male grooming products Private Label 3,33% 3 None 8,89% 8 Other (please spec ify) 31,11% 28 Totale aantal respondenten: 90 # Other (please specify) Datum 1 Vic hy, Dermalogic a, Lanc ome, 13-1-2014 10:54 2 smaller spec ialised brands 13-1-2014 10:38 3 remington 11-1-2014 10:48 4 Korres 11-1-2014 1:25 5 Neutrogena 10-1-2014 14:42 6 Avène 10-1-2014 11:25 7 sissley 10-1-2014 8:49 8 Adidas 9-1-2014 19:06 9 Rituals 9-1-2014 17:24 10 ARMANI 9-1-2014 17:18 11 I only use Nivea shaving c ream and after shave 9-1-2014 11:52 12 Kiehl's 9-1-2014 9:01 13 Vic hy Homme 9-1-2014 8:56 14 L'Oc c itane en Provenc e 9-1-2014 5:02 15 Esthederm 9-1-2014 3:40 16 uriage 8-1-2014 22:20 17 Yves Roc her 8-1-2014 20:36 18 Kiehls 8-1-2014 19:04 19 c larins 8-1-2014 17:57 20 Truefitt & Hill 8-1-2014 17:42 21 supermarket own brand 8-1-2014 17:37 22 No idea 8-1-2014 16:41 23 Clarins 8-1-2014 14:33 24 rituals 8-1-2014 12:16 25 Kelvin Klein eternity. after shave 8-1-2014 11:57 26 Chanel 8-1-2014 11:50 27 L'Oc c itane 8-1-2014 11:44 28 gillet 8-1-2014 11:08 15 / 38

A market study on male grooming products Q12 What influenced your decision to purchase or use this brand? Beantw oord: 86 Ov ergeslagen: 9 Recommendatio n Adv ertisement Gift Best price Best quality Alw ays used it 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Rec ommendation 12,79% Advertisement 1,16% Gift 13,95% 12 Best pric e 12,79% 11 Best quality 30,23% 26 Always used it 29,07% 25 Totaal 11 1 86 16 / 38

A market study on male grooming products Q13 Could you give 3 shortcomings of the brands offering grooming products? Beantw oord: 79 Ov ergeslagen: 16 Antw oordkeuzen Reacties shortc oming 1 100% 79 shortc oming 2 75,95% 60 shortc oming 3 59,49% 47 # shortcoming 1 Datum 1 No 13-1-2014 14:03 2 ? 13-1-2014 12:53 3 small samples 13-1-2014 10:55 4 too greasy 13-1-2014 10:38 5 low quality (sometimes the results are not that good) 11-1-2014 21:15 6 not 100% effec tive 11-1-2014 12:42 7 Too expensive 11-1-2014 12:22 8 1 mm is not possible 11-1-2014 10:49 9 Complic ated produc t lines - too many produc ts 11-1-2014 1:28 10 ? 10-1-2014 17:25 11 no 10-1-2014 15:24 12 lac k of variety in size of produc ts (i.e. only big pac kages) 10-1-2014 14:43 13 Smells terrible 10-1-2014 13:03 14 High pric e 10-1-2014 11:29 15 shampoo without c hemic als (c hild shampoo for adults) 10-1-2014 8:50 16 Few options for men 9-1-2014 22:54 17 NA 9-1-2014 21:12 18 No 9-1-2014 21:10 19 Smell too imposing and lac k disc reetness 9-1-2014 19:08 20 expensive 9-1-2014 17:49 21 required? 9-1-2014 17:36 22 To big c ans 9-1-2014 17:25 23 none 9-1-2014 17:20 24 high pric e 9-1-2014 17:20 25 Cost too muc h 9-1-2014 17:19 26 too muc h foc us on sexuality in marketing 9-1-2014 17:14 27 pric e 9-1-2014 15:25 28 appear the same 9-1-2014 13:21 29 none 9-1-2014 12:19 17 / 38

A market study on male grooming products 30 None 9-1-2014 11:58 31 why do you need the produc t 9-1-2014 11:53 32 c annot 9-1-2014 10:46 33 the smell (sometimes) 9-1-2014 10:02 34 often too strongly sc ented 9-1-2014 9:04 35 Expensive 9-1-2014 8:57 36 Non availibility sometimes 9-1-2014 6:44 37 diffic ult to asc ertain quality 9-1-2014 5:03 38 Don't know 9-1-2014 3:42 39 Expensive 9-1-2014 2:51 40 gelling shaving c remes froth to fast 8-1-2014 22:24 41 Not nec essarily providing what men need! 8-1-2014 21:46 42 Style 8-1-2014 20:49 43 No 8-1-2014 20:37 44 expensive 8-1-2014 20:34 45 Pric e 8-1-2014 20:19 46 Availability 8-1-2014 19:56 47 none 8-1-2014 19:51 48 Often expensive 8-1-2014 19:05 49 Nivea 8-1-2014 18:52 50 Expensive produc ts 8-1-2014 18:52 51 no 8-1-2014 18:11 52 pric e 8-1-2014 17:57 53 too expensive 8-1-2014 17:48 54 too expensive 8-1-2014 17:44 55 Pric e, expensive 8-1-2014 17:43 56 too expensive 8-1-2014 17:41 57 too large pac kages, don't always c ater for the 100 ml limit for hand luggage on airplanes 8-1-2014 17:41 58 Costly 8-1-2014 17:38 59 Explanation is not always understandable for a man 8-1-2014 17:37 60 Pric e 8-1-2014 17:29 61 handc ream 8-1-2014 17:27 62 none 8-1-2014 17:26 63 too many c hemic als. 8-1-2014 17:06 64 Pric e 8-1-2014 16:55 65 Pric ey 8-1-2014 16:48 66 Too smelly 8-1-2014 16:43 67 DFD 8-1-2014 15:53 68 no c lear distinc tion 8-1-2014 13:22 69 n/a 8-1-2014 12:43 18 / 38

A market study on male grooming products 70 use of propyl-ethylene 8-1-2014 12:18 71 foc us more on eliminating inc onvenienc es 8-1-2014 12:05 72 pric e 8-1-2014 12:00 73 Lac k of c hoic e 8-1-2014 11:57 74 very expensive 8-1-2014 11:51 75 / 8-1-2014 11:45 76 Not enough volume/quantity in the tube 8-1-2014 11:13 77 nivea 8-1-2014 11:08 78 Smell 8-1-2014 10:36 79 Sc ent 8-1-2014 9:48 # shortcoming 2 Datum 1 not 13-1-2014 14:03 2 ? 13-1-2014 12:53 3 not always effic ient 13-1-2014 10:55 4 c heap smell 13-1-2014 10:38 5 not that environmentally friendly (c hemic als, voluminous pac kaging) 11-1-2014 21:15 6 expensive 11-1-2014 12:42 7 Too small portions 11-1-2014 12:22 8 It is always about "Beauty" or something related 11-1-2014 1:28 9 ? 10-1-2014 17:25 10 no 10-1-2014 15:24 11 no opportunity to buy produc t without sc ent 10-1-2014 14:43 12 Expensive 10-1-2014 13:03 13 Pac kaging not effic ient 10-1-2014 11:29 14 Not offering foc used produc s on type of skin 9-1-2014 22:54 15 NANa 9-1-2014 21:12 16 Leave stains on shirts 9-1-2014 19:08 17 no effec t 9-1-2014 17:49 18 required? 9-1-2014 17:36 19 overselling 9-1-2014 17:20 20 Don't deliver 9-1-2014 17:19 21 not enough rational explation of the effec ts 9-1-2014 17:14 22 hard to differentiate 9-1-2014 13:21 23 None 9-1-2014 11:58 24 c ost 9-1-2014 11:53 25 find 9-1-2014 10:46 26 the pric e (sometimes) 9-1-2014 10:02 27 Small quanty pac kagin 9-1-2014 8:57 28 rapis c hnages in pac kaging 9-1-2014 6:44 29 c an be too greasy 9-1-2014 5:03 19 / 38

A market study on male grooming products 30 Don't know 9-1-2014 3:42 31 Doubt effic ac y 9-1-2014 2:51 32 Too muc h parfume 8-1-2014 20:49 33 No 8-1-2014 20:37 34 not effec tive enough 8-1-2014 20:34 35 Prize 8-1-2014 19:56 36 Not muc h c hoic e 8-1-2014 19:05 37 Gilette 8-1-2014 18:52 38 no 8-1-2014 18:11 39 all sound and appear the same 8-1-2014 17:48 40 too many similar produc ts; differenc es not c lear 8-1-2014 17:44 41 need to order online, shipping c osts 8-1-2014 17:43 42 produc t range too large:many very similar produc ts 8-1-2014 17:41 43 Limited sizes (50ml) 8-1-2014 17:38 44 Fluid is sometimes not nic e and doesn't get into your skin 8-1-2014 17:37 45 Idealistic advertising 8-1-2014 17:29 46 lotion 8-1-2014 17:27 47 none 8-1-2014 17:26 48 perfume too strong. 8-1-2014 17:06 49 Produc t details 8-1-2014 16:55 50 Too large quantities 8-1-2014 16:48 51 Too Small pac kaging 8-1-2014 16:43 52 DFD 8-1-2014 15:53 53 n/a 8-1-2014 12:43 54 pric e 8-1-2014 12:18 55 Bad c ommunic ation 8-1-2014 11:57 56 / 8-1-2014 11:45 57 Pric e 8-1-2014 11:13 58 Gillette 8-1-2014 11:08 59 Pric e 8-1-2014 10:36 60 Pric e 8-1-2014 9:48 # shortcoming 3 Datum 1 really 13-1-2014 14:03 2 ? 13-1-2014 12:53 3 c ostly 13-1-2014 10:55 4 ? 13-1-2014 10:38 5 old produc t (i.e. shaving c ream, c ould be replac ed by natural shaving oil) 11-1-2014 21:15 6 sometimes too sc ented 11-1-2014 12:42 7 Don't know 11-1-2014 12:22 8 Sometimes I think they fail to look masc uline enough 11-1-2014 1:28 20 / 38

A market study on male grooming products 9 ? 10-1-2014 17:25 10 no 10-1-2014 15:24 11 lac k of ac c essibility to some Americ an brands in Europe 10-1-2014 14:43 12 Not very impressed 10-1-2014 13:03 13 NA 9-1-2014 21:12 14 Limited c hoic e 9-1-2014 19:08 15 animal testing 9-1-2014 17:49 16 required? 9-1-2014 17:36 17 low quantity 9-1-2014 17:20 18 Not nec essary 9-1-2014 17:19 19 - 9-1-2014 13:21 20 None 9-1-2014 11:58 21 pac kaging 9-1-2014 11:53 22 any 9-1-2014 10:46 23 No enough material for guidanc e 9-1-2014 6:44 24 c an be overpric ed 9-1-2014 5:03 25 Don't know 9-1-2014 3:42 26 Sales methods 9-1-2014 2:51 27 Too expensive 8-1-2014 20:49 28 No 8-1-2014 20:37 29 too small quantities 8-1-2014 20:34 30 Armani 8-1-2014 18:52 31 no 8-1-2014 18:11 32 unsure what is right for my skin 8-1-2014 17:48 33 pac kaging c hanges too often (at least onc e a year) 8-1-2014 17:44 34 not all brands easily available everywhere 8-1-2014 17:41 35 Funny smell 8-1-2014 17:37 36 Animal produc t testing 8-1-2014 17:29 37 parfume 8-1-2014 17:27 38 none 8-1-2014 17:26 39 unintended side-effec ts. 8-1-2014 17:06 40 DFD 8-1-2014 15:53 41 n/a 8-1-2014 12:43 42 expensive pac kaging, adding to produc tion c ost 8-1-2014 12:18 43 / 8-1-2014 11:57 44 / 8-1-2014 11:45 45 dove 8-1-2014 11:08 46 Bottle 8-1-2014 10:36 47 Availability 8-1-2014 9:48 21 / 38

A market study on male grooming products Q14 Please indicate 3 preferences for where you would like to buy your grooming products? Beantw oord: 74 Ov ergeslagen: 21 Online Supermarket Men’s specialized store Generic cosmetic store Pharmacy Fitness SPA’s Perfumery Others 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Online 48,65% 36 Supermarket 83,78% 62 Men’s spec ialized store 37,84% 28 Generic c osmetic store 39,19% 29 Pharmac y 37,84% 28 Fitness 6,76% 5 SPA’s 8,11% 6 Perfumery 28,38% Others 9,46% Totale aantal respondenten: 74 22 / 38 21 7

A market study on male grooming products Q15 Could you give possible improvements or alternatives for the places where you would like to buy your grooming products? Beantw oord: 74 Ov ergeslagen: 21 # Reacties Datum 1 Don't know for other plac es 13-1-2014 12:56 2 c lothes/shoe stores, c inema, restaurants etc 13-1-2014 10:56 3 give good servic e and explanaition, meet a salesperson that knows the produc t and believes in it 13-1-2014 10:39 4 At the side of spec ialised events. 11-1-2014 21:17 5 airports 11-1-2014 12:43 6 Don't know 11-1-2014 12:23 7 bigger assortment 11-1-2014 10:51 8 Neutral c osmetic stores 11-1-2014 1:29 9 ? 10-1-2014 17:26 10 No 10-1-2014 15:25 11 better selec tion in supermarkets 10-1-2014 14:44 12 Groc eries 10-1-2014 11:50 13 onc e used and satisfied: internet with home delivery 10-1-2014 8:51 14 Costumer advising needs to be improved 9-1-2014 22:57 15 In my Sports Shop Amazon 9-1-2014 21:13 16 Should be made available on in flight sales 9-1-2014 19:09 17 No 9-1-2014 17:49 18 required? 9-1-2014 17:36 19 Clothing store 9-1-2014 17:25 20 no 9-1-2014 17:21 21 Cash desk in super market 9-1-2014 17:21 22 Sport shops Clothing 9-1-2014 17:20 23 No, I think distribution works well 9-1-2014 17:14 24 no 9-1-2014 15:26 25 - 9-1-2014 13:22 26 none 9-1-2014 12:20 27 None 9-1-2014 11:59 28 No. 9-1-2014 11:54 29 no 9-1-2014 10:46 30 more information on the produc ts; people advising about the produc ts 9-1-2014 10:03 31 I like my spec ialized store. 9-1-2014 9:05 32 no 9-1-2014 8:57 23 / 38

A market study on male grooming products 33 None 9-1-2014 6:45 34 No 9-1-2014 5:04 35 Maybe better info as to what all this stuff does 9-1-2014 3:43 36 Not being pressurised by salespersons 9-1-2014 2:52 37 dm in Gernany is great, only hate the queueing on Saturday. Men have time to shop grooming produc ts only at the weekend. Online c ould be a good alternative. 8-1-2014 22:29 38 Yes 8-1-2014 21:47 39 No 8-1-2014 20:37 40 no 8-1-2014 20:35 41 No 8-1-2014 20:20 42 No 8-1-2014 19:56 43 none 8-1-2014 19:52 44 Best plac e for me is the supermarket 8-1-2014 19:05 45 No 8-1-2014 18:53 46 More c hoic e in supermarkets 8-1-2014 18:53 47 no 8-1-2014 18:11 48 none 8-1-2014 17:58 49 n/a 8-1-2014 17:48 50 c lear marking of men's sec tion 8-1-2014 17:45 51 Website of the brand naming stores where to buy the produc ts 8-1-2014 17:44 52 none. 8-1-2014 17:43 53 The ones tic ked above + men's spec ialised stores and airports c ater well for my needs. All too often, however, the stores are dominated by female produc ts, reduc ing the male selec tion signific antly. 8-1-2014 17:43 54 Make a c learly identifiable men's c orner. Some shops have them, most don't 8-1-2014 17:38 55 Deals with razors! 8-1-2014 17:38 56 - 8-1-2014 17:29 57 Kiosk. 8-1-2014 17:28 58 no 8-1-2014 17:27 59 no. 8-1-2014 17:08 60 Information, produc t desc ription 8-1-2014 16:55 61 Availability of the basic grooming produc ts in petrol stations would be interesting. 8-1-2014 16:49 62 No 8-1-2014 16:43 63 FDDF FFDFD 8-1-2014 15:54 64 pac kage deals would be great 8-1-2014 13:23 65 it's ok the way it is now 8-1-2014 12:44 66 mentioning of animal testing mentioning of use of propylethyene and parabene 8-1-2014 12:20 67 no 8-1-2014 12:05 68 no 8-1-2014 12:05 69 Hair dresser 8-1-2014 11:58 70 no 8-1-2014 11:52 24 / 38

A market study on male grooming products 71 / 8-1-2014 11:45 72 Supermarket 8-1-2014 11:14 73 Real.de ? 8-1-2014 11:10 74 No 8-1-2014 9:48 25 / 38

A market study on male grooming products Q16 Are you satisfied with your current product? Beantw oord: 74 Ov ergeslagen: 21 Very satisfied Satisfied Neutral Unsatisfied Very unsatisfied 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Very satisfied 20,27% 15 Satisfied 59,46% 44 Neutral 20,27% 15 Unsatisfied 0% 0 Very unsatisfied 0% 0 Totaal 74 26 / 38

A market study on male grooming products Q17 How much do you spend on skin care on monthly base? Beantw oord: 74 Ov ergeslagen: 21 Less than 10 € Betw een 10 € and 20 € Betw een 20 € and 40 € Betw een 40 € and 60 € More than 60 € 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Less than 10 € 51,35% 38 Between 10 € and 20 € 25,68% 19 Between 20 € and 40 € 20,27% 15 Between 40 € and 60 € 2,70% 2 More than 60 € 0% 0 Totaal 74 27 / 38

A market study on male grooming products Q18 If the available skin care products match exactly with your needs, how much are you willing to spend on a monthly base? Beantw oord: 74 Ov ergeslagen: 21 Less than 10 € Betw een 10 € and 20 € Betw een 20 € and 40 € Betw een 40 € and 60 € More than 60 € 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Less than 10 € 35,14% 26 Between 10 € and 20 € 24,32% 18 Between 20 € and 40 € 27,03% 20 Between 40 € and 60 € 12,16% 9 More than 60 € 1,35% 1 Totaal 74 28 / 38

A market study on male grooming products Q19 What would be the characteristics of a perfect men’s skin care product? (Maximum 3 characteristics) Beantw oord: 69 Ov ergeslagen: 26 Antw oordkeuzen Reacties c harac teristic 1 100% 69 c harac teristic 2 89,86% 62 c harac teristic 3 79,71% 55 # characteristic 1 Datum 1 easy to use 13-1-2014 12:57 2 anti fatigue/irritation 13-1-2014 11:00 3 very effec tive 13-1-2014 10:40 4 showing effec ts for whic h it is intended 11-1-2014 21:20 5 remove oil on fac e 11-1-2014 12:45 6 Quality/pric e 11-1-2014 12:25 7 c onc rete results 11-1-2014 10:52 8 masc uline 11-1-2014 1:31 9 ? 10-1-2014 17:26 10 not interested 10-1-2014 15:25 11 works well 10-1-2014 14:44 12 pleasant feeling afterwards 10-1-2014 8:54 13 Fast results 9-1-2014 22:59 14 Hydrating 9-1-2014 21:15 15 Clean feel 9-1-2014 19:12 16 not too expensive 9-1-2014 17:50 17 required? 9-1-2014 17:37 18 anti wrinkle 9-1-2014 17:23 19 texture 9-1-2014 17:23 20 Deliver to the promise 9-1-2014 17:21 21 effec tive 9-1-2014 17:15 22 pric e-quality ratio 9-1-2014 15:28 23 what effec t it has 9-1-2014 13:23 24 sc entless 9-1-2014 13:15 25 none 9-1-2014 12:22 26 No opinion 9-1-2014 12:01 27 c heap 9-1-2014 11:55 28 no skin irritation 9-1-2014 10:47 29 / 38

A market study on male grooming products 29 to the job 9-1-2014 10:05 30 Needed MAX one time per day, preferably less 9-1-2014 9:00 31 fragranc e 9-1-2014 6:46 32 affordable 9-1-2014 5:05 33 portable for travel 9-1-2014 3:46 34 Effec tive 9-1-2014 2:53 35 no knic k-knac k/ no-frills produc t; easy to use 8-1-2014 22:43 36 Gets instantly absorbed by the skin- dries quic kly 8-1-2014 21:50 37 Smell 8-1-2014 20:39 38 dont know 8-1-2014 20:37 39 Effec tivity 8-1-2014 20:21 40 Smell 8-1-2014 19:58 41 none 8-1-2014 19:53 42 Cheap 8-1-2014 18:55 43 Good smell 8-1-2014 18:55 44 easy to use 8-1-2014 18:13 45 simple and easy to use 8-1-2014 18:03 46 result 8-1-2014 17:59 47 easy to apply 8-1-2014 17:47 48 very good quality 8-1-2014 17:45 49 Good quality 8-1-2014 17:45 50 Protec t the skin from sun and wind 8-1-2014 17:40 51 Fluid that is not stic ky and easily gets into skin 8-1-2014 17:39 52 Effec tive 8-1-2014 17:34 53 quality 8-1-2014 17:31 54 natural. 8-1-2014 17:09 55 Smell 8-1-2014 16:58 56 simple to use 8-1-2014 16:50 57 Easy 8-1-2014 16:45 58 DFD 8-1-2014 15:54 59 no idea 8-1-2014 13:24 60 easy to use 8-1-2014 12:45 61 dries fast 8-1-2014 12:24 62 c ontra irritation 8-1-2014 12:21 63 nec essary 8-1-2014 12:07 64 Easy to use 8-1-2014 11:59 65 feels refreshing 8-1-2014 11:53 66 / 8-1-2014 11:46 67 Soft 8-1-2014 11:20 68 . 8-1-2014 11:10 30 / 38

A market study on male grooming products 69 Different sc ents 8-1-2014 9:50 # characteristic 2 Datum 1 c heap 13-1-2014 12:57 2 ferm feeling 13-1-2014 11:00 3 good smell 13-1-2014 10:40 4 heatlhy 11-1-2014 21:20 5 does not have side effec ts suc h as itc hiness, red c olor 11-1-2014 12:45 6 Nic e pac kaging 11-1-2014 12:25 7 easy to apply 11-1-2014 10:52 8 makes me healthier 11-1-2014 1:31 9 ? 10-1-2014 17:26 10 not interested 10-1-2014 15:25 11 no sc ent or minimal sc ent 10-1-2014 14:44 12 good asorbation by the skin (some produc ts just lay a filter on your skin) 10-1-2014 8:54 13 Foc used on a c ertain problem of the skin 9-1-2014 22:59 14 Tanning 9-1-2014 21:15 15 No burning effec t 9-1-2014 19:12 16 great effec t 9-1-2014 17:50 17 required? 9-1-2014 17:37 18 good sc ent 9-1-2014 17:23 19 smell 9-1-2014 17:23 20 Good feel 9-1-2014 17:21 21 effec tive 9-1-2014 17:15 22 ready to use and to go 9-1-2014 15:28 23 smell 9-1-2014 13:23 24 matc hing my skin 9-1-2014 13:15 25 not too many alternatives 9-1-2014 11:55 26 no oily shine 9-1-2014 10:47 27 nic e smell 9-1-2014 10:05 28 Good quality 9-1-2014 9:00 29 feel 9-1-2014 6:46 30 not greasy 9-1-2014 5:05 31 not time c onsuming to use (along with fac ewash or toothbrushing) 9-1-2014 3:46 32 Nic e smell 9-1-2014 2:53 33 good sc ent 8-1-2014 22:43 34 No smell 8-1-2014 21:50 35 Texture 8-1-2014 20:39 36 dont know 8-1-2014 20:37 37 Against dry skin 8-1-2014 19:58 38 not to fat 8-1-2014 18:55 31 / 38

A market study on male grooming products 39 Effec tive 8-1-2014 18:55 40 simplific ation; several produc ts in one 8-1-2014 18:13 41 sc entless 8-1-2014 18:03 42 smell 8-1-2014 17:59 43 c lear usage 8-1-2014 17:47 44 good pric e/value ratio 8-1-2014 17:45 45 Good quality 8-1-2014 17:40 46 Nic e smell 8-1-2014 17:39 47 Affordable 8-1-2014 17:34 48 pric e 8-1-2014 17:31 49 c lassy... 8-1-2014 17:09 50 quic k with results 8-1-2014 16:50 51 Les odorant 8-1-2014 16:45 52 FDF 8-1-2014 15:54 53 dry quic kly 8-1-2014 12:45 54 sc ent 8-1-2014 12:24 55 aromation 8-1-2014 12:21 56 winter/sports/... 8-1-2014 12:07 57 No visible trac es 8-1-2014 11:59 58 feels c old 8-1-2014 11:53 59 / 8-1-2014 11:46 60 Cold feeling 8-1-2014 11:20 61 . 8-1-2014 11:10 62 Good pric e 8-1-2014 9:50 # characteristic 3 Datum 1 need top work 13-1-2014 12:57 2 fresh frequanc e 13-1-2014 11:00 3 environmentally friendly 11-1-2014 21:20 4 not sc ented 11-1-2014 12:45 5 Moderate size for travelling 11-1-2014 12:25 6 my wife likes it 11-1-2014 1:31 7 ? 10-1-2014 17:26 8 not interested 10-1-2014 15:25 9 inexpensive 10-1-2014 14:44 10 easy use 10-1-2014 8:54 11 Balanc ed pric e 9-1-2014 22:59 12 Auto-shaving 9-1-2014 21:15 13 Light and subtle smell 9-1-2014 19:12 14 looks c ool 9-1-2014 17:50 15 required? 9-1-2014 17:37 32 / 38

A market study on male grooming products 16 not too greasy 9-1-2014 17:23 17 effec t 9-1-2014 17:23 18 Good smell 9-1-2014 17:21 19 effec tive 9-1-2014 17:15 20 brand 9-1-2014 13:23 21 helping me having a vitalized skin 9-1-2014 13:15 22 quic k use 9-1-2014 11:55 23 good smell 9-1-2014 10:47 24 fast dry / not stic ky 9-1-2014 10:05 25 Disc rete (not too shiny, not too strong perfume) 9-1-2014 9:00 26 effec t 9-1-2014 6:46 27 tailored to mens skin 9-1-2014 5:05 28 c omforting 9-1-2014 3:46 29 Not c reamy 9-1-2014 2:53 30 effec tive 8-1-2014 22:43 31 Doesnt stay on body hair 8-1-2014 21:50 32 Effec tiveness 8-1-2014 20:39 33 dont know 8-1-2014 20:37 34 Againt ageing 8-1-2014 19:58 35 easy to use 8-1-2014 18:55 36 effec tive 8-1-2014 18:13 37 touc h and feel 8-1-2014 17:59 38 affordable 8-1-2014 17:47 39 good sc ent 8-1-2014 17:45 40 Good value 8-1-2014 17:40 41 Not too expensive 8-1-2014 17:39 42 Available widely in a number of stores not just spec ialist ones 8-1-2014 17:34 43 well smelled 8-1-2014 17:31 44 unique. 8-1-2014 17:09 45 non irritating (odour or skin) 8-1-2014 16:50 46 Bigger pac kaging 8-1-2014 16:45 47 FDFD 8-1-2014 15:54 48 c onvenient pac kage 8-1-2014 12:45 49 aiding to maintain healthy balanc e of vitamins in skin 8-1-2014 12:24 50 durable 8-1-2014 12:21 51 Cheaper than women stuff 8-1-2014 11:59 52 stays all day 8-1-2014 11:53 53 / 8-1-2014 11:46 54 Good smell 8-1-2014 11:20 55 . 8-1-2014 11:10 33 / 38

A market study on male grooming products Q20 Would you be interested to have the ability of customizing the scent of your product? Please explain why (not) ? Beantw oord: 69 Ov ergeslagen: 26 # Reacties Datum 1 No 13-1-2014 12:57 2 Yes. I know what suits me and I would like to stand out through (my) personality 13-1-2014 11:00 3 yes 13-1-2014 10:40 4 I prefer non-parfumised produc ts. For the sc ent I prefer to use a eau de parfum, 11-1-2014 21:20 5 NO - vanity 11-1-2014 12:45 6 No would take time. 11-1-2014 12:25 7 no, not interested 11-1-2014 10:52 8 No. I am not good with mixing and matc hing. 11-1-2014 1:31 9 no, perfume instead. Prefer no sc ent of moisturizer 10-1-2014 17:26 10 No 10-1-2014 15:25 11 no sc ent preferred 10-1-2014 14:44 12 yes. personalization instead of one for all produc t 10-1-2014 8:54 13 No, I preffer skinc are produc ts without any sc ent! 9-1-2014 22:59 14 Yes bec ause I like c itrus flavored 9-1-2014 21:15 15 No. That would be a waste of time. There are very skilled people out there who c ould offer a good range is smells without everyone of us bec oming a nose... 9-1-2014 19:12 16 no 9-1-2014 17:50 17 no 9-1-2014 17:37 18 yes 9-1-2014 17:23 19 yes. I would then obtain the smell I like (and my wife likes) 9-1-2014 17:23 20 Yess, good smell is important 9-1-2014 17:21 21 Yes 9-1-2014 17:15 22 no 9-1-2014 15:28 23 not fussed 9-1-2014 13:23 24 I am happy with the produc ts I have 9-1-2014 13:15 25 no, no really spec ial needs 9-1-2014 12:22 26 Yes, bec ause it offers more c hoic e, but it isn't essential and c an live without it. 9-1-2014 12:01 27 No. See above: I don't want too many alternatives. For shaving there's gell, mousse and soap. Should I think of using grooming produc t I want max 2 maybe 3 options. 9-1-2014 11:55 28 no 9-1-2014 10:47 29 YES! - 9-1-2014 10:05 30 No. Too muc h work. Too c onfusing. Too muc h responsability. 9-1-2014 9:00 31 yes, bec ause that will give more pleasure and satisfac tion in use 9-1-2014 6:46 34 / 38

A market study on male grooming products 32 Yes - options are important as a produc t may have a nic e feeling, but not have an appealing sc ent 9-1-2014 5:05 33 neutral but very willing to try - and maybe after i try the feature i'll be hooked, never know 9-1-2014 3:46 34 Yes 9-1-2014 2:53 35 Great idea - would be great if the produc t matc hes well with the perfume. In my c ase Vertiver of Guerlain - Paris. Wish: No c ombat of different fraganc es. 8-1-2014 22:43 36 No, i simply like it to have no smell 8-1-2014 21:50 37 Yes. It would allow me to modify the produc t ac c ording to my taste. 8-1-2014 20:39 38 No interest 8-1-2014 20:37 39 No, I trust the professionals. 8-1-2014 20:21 40 No 8-1-2014 19:58 41 no 8-1-2014 19:53 42 I'm not interessted in those produc ts 8-1-2014 18:55 43 Yes. 8-1-2014 18:55 44 yes, espec ially to have no sc ent on it at all 8-1-2014 18:13 45 no.i want a simple produc t. and I prefer it to be sc entless.for sc ent I use a perfume, whic h I don't c onsider as a skinc are produc t. 8-1-2014 18:03 46 yes, sensitive to smell 8-1-2014 17:59 47 no, I prefer a neutral sc ent. For sc ent I use after shave. 8-1-2014 17:47 48 Possibly, if made easy for the c ustomer. 8-1-2014 17:45 49 yes like to have things bespoke 8-1-2014 17:45 50 If it c ombined aftershave with moisturiser...yes, c ould save time and money 8-1-2014 17:40 51 Not really. It simply shouldn't smell 8-1-2014 17:39 52 No, not something that would interest me 8-1-2014 17:34 53 Not interested. 8-1-2014 17:31 54 Yes. 8-1-2014 17:09 55 No - too c omplex, would raise pric e, c ould limit available sc ents to the ones c ustomers c ould identify 8-1-2014 16:58 56 no. i c an c hoose the odour manually. 8-1-2014 16:50 57 Yes 8-1-2014 16:45 58 FFD 8-1-2014 15:54 59 no opinion 8-1-2014 13:24 60 no - no added value 8-1-2014 12:45 61 yes, different sc ents for different seasons 8-1-2014 12:24 62 no interest. 8-1-2014 12:21 63 to diffic ult 8-1-2014 12:07 64 Why not? 8-1-2014 11:59 65 no 8-1-2014 11:53 66 no 8-1-2014 11:46 67 Yes bec ause you van personalize the produc t 8-1-2014 11:20 68 . 8-1-2014 11:10 69 Yes, for different c irc umstanc es 8-1-2014 9:50 35 / 38

A market study on male grooming products Q21 Would you buy your grooming products of one single brand? Beantw oord: 68 Ov ergeslagen: 27 Yes No 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Yes 63,24% 43 No 36,76% 25 Totaal 68 36 / 38

A market study on male grooming products Q22 Would you prefer buying a special designed product for men only? Beantw oord: 68 Ov ergeslagen: 27 Alw ays Sometimes Neutral Once a w hile Nev er 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Always 27,94% 19 Sometimes 32,35% 22 Neutral 30,88% 21 Onc e a while 4,41% 3 Never 4,41% 3 Totaal 68 37 / 38

A market study on male grooming products Q23 In what extent do you use existing female skin products? Beantw oord: 68 Ov ergeslagen: 27 Alw ays Sometimes Neutral Once a w hile Nev er 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties Always 1,47% 1 Sometimes 8,82% 6 Neutral 10,29% 7 Onc e a while 27,94% 19 Never 51,47% 35 Totaal 68 38 / 38

Add a comment

Related presentations

Related pages

Men's grooming product trends, industry analysis, market ...

... with Men's Grooming product trends, market share, ... Men's Grooming in Malaysia. Male consumers have become increasingly concerned about their ...
Read more

Male Grooming | LinkedIn

The male grooming market includes numerous possibilities for ... A market study on male grooming products report13012014. 686 ... Bulldog case study: ...
Read more

Male Grooming Products: Global Market Brief

Male Grooming Products: Global Market Brief Published: January 2013 Base Year: 2012 : Description ; Regional Coverage: Asia, Europe, United States
Read more

Men’s grooming industry: Time for emerging markets to ...

Special men’s grooming products are ... According to one study, the Chinese male grooming sector ... An uneven market. The male grooming industry is ...
Read more

Premium Beauty News - Male grooming: market grows at rapid ...

Male grooming: market grows at ... According to a recent study by Kline & Company, the male skin care ... are using male grooming products ...
Read more

A study of the male grooming market with the investigation ...

The male grooming market is showing good growth and skincare products sales boomed by 45% between 2005 and 2010 (Mintel Oxygen Reports 2011). The aim of ...
Read more

Insights to Men's Grooming - GCI

A Growing Market. Grooming is a ... mildness and antiperspirant are important for a successful men’s care product. A survey on male grooming routines ...
Read more