Published on February 25, 2014
Presenting … Trace Adkins
Who is Trace Adkins? Background Information • Country Singer • Born January 13, 1962 • Parents: Aaron and Peggy • Aaron just recently passed away • Siblings: Clay (1965-present), Scott (1972-1993) • Trace was in a car accident in 1955 when he hit a bus head-on • Both his arms, a leg, and some ribs were broken and his nose was partially torn off
Who is Trace Adkins? Family • Two daughters with his ex-wife: Tarah and Sarah • Three daughters with current wife: MacKenzie ,Brianna and Trinity • Shot by ex-wife in 1994 • Bullet went through heart and both lungs • Survived and chose not to press charges
Who is Trace Adkins? Trace Adkins in Action
Who is Trace Adkins? Social Media Outlets • Facebook: https://www.facebook.com/traceadkins • Personal Website: http://traceadkins.com/ • Television: Celebrity Apprentice, hosted American Country Awards on Fox, guest appearance on Young and the Restless • Twitter: https://twitter.com/TraceAdkins • Youtube: www.youtube.com/user/TraceAdkinsVEVO • Instagram: http://instagram.com/traceadkinsmusic
Find Your Audience • Yes, Trace has found his audience • Very distinct baritone voice • Captures country fans of various ages • Example: me and my dad both love Trace and there is an age gap
Find Your Audience • Yes, Trace has found his audience • Songs are about real things that are relatable • “Every light in the House is on” is about his divorce with his wife • “Then They Do” is about his daughters growing up and moving out • “Songs About Me” explains why he sings solely country and basically describes him • Even wrote a song about his brothers death
Post Meaningful Content
Post Meaningful Content • As seen on the previous slide, Trace posts about mostly his music on his personal site • Keeps his private life out of his social media • Tweets about upcoming concerts and events • Facebook posts are all about upcoming concert and events • Links on website to clips of media appearances
Engage in your Current What’s Missing? Fans • More social media presence is needed • On the next slide you can see he rarely tweets and when he does it is normally about upcoming events and concerts/shows • Trace has social media but does not seem to use it • He relies more heavily on the older ways of communicating to his fans
Engage in your Current What’s Missing? Fans
Continue the Social Push Online Spaces • Twitter: Tweets very solemnly • Facebook: Has not posted since January 9th • Instagram: Has not posted a picture since December 2013
Continue the Social Push Physical Spaces • Relies on word of mouth • Uses radio contests • Keeps his music on online music databases so new listeners may become loyal listeners • Has a loyal fan base and relies heavily on them to spread his music
Post Consistently Where is all his time spent? • Due to not using social media effectively at all there is not a good overlap between physical and online spaces • Trace needs to more effectively use social media to connect to his fans in order for his fan base to continue growing • Reaching out to a potential new fan base is never a bad thing can only help a performer
Thank You … Hope you enjoyed Trace Adkins!
ABOUT TRACE. Trace Adkins’ trademark baritone has powered countless hits to the top of the charts ... Trace had to rough Mark Wahlberg up a little bit, ...
Trace Adkins has been a fixture in country music since 1996, when his debut album ‘Dreamin’ Out Loud’ was released. Since then, he’s unleashed 10 ...
A Little Love lyrics by Trace Adkins: (Pat Terry/Tia Sillers) / She underdressed for the occasion / She wants to go back home and change
06. A Little Bit Of Missin’ You 07. Still Love You 08. ... Win giveaways from Trace Adkins by listening to music, watching videos, and sharing.
Trace Adkins. 3,649,658 likes ... Trace had to rough Mark Wahlberg up a little ... Trace went on America's Morning Show last week to talk about ...
Trace Adkins, Soundtrack: The Apprentice. Trace Adkins' trademark baritone has powered countless hits to the top of the charts and turned albums into ...
Songs About Me lyrics by Trace Adkins: I met a guy on the red eye / He spotted my guitar / And said what do you do? ... A little rock and a little blues
Single by Trace Adkins; from the album Songs About Me; Released: December 13, 2004: ... He says he sings "country music mixed with a little rock and a ...
Şarkı Sözü: I met a guy on the red eye He spotted my guitar And said what do you do? I said, I sing for a living, Country music mixed with A little ...