Published on February 25, 2014
Presenting … Trace Adkins
Who is Trace Adkins? Background Information • Country Singer • Born January 13, 1962 • Parents: Aaron and Peggy • Aaron just recently passed away • Siblings: Clay (1965-present), Scott (1972-1993) • Trace was in a car accident in 1955 when he hit a bus head-on • Both his arms, a leg, and some ribs were broken and his nose was partially torn off
Who is Trace Adkins? Family • Two daughters with his ex-wife: Tarah and Sarah • Three daughters with current wife: MacKenzie ,Brianna and Trinity • Shot by ex-wife in 1994 • Bullet went through heart and both lungs • Survived and chose not to press charges
Who is Trace Adkins? Trace Adkins in Action
Who is Trace Adkins? Social Media Outlets • Facebook: https://www.facebook.com/traceadkins • Personal Website: http://traceadkins.com/ • Television: Celebrity Apprentice, hosted American Country Awards on Fox, guest appearance on Young and the Restless • Twitter: https://twitter.com/TraceAdkins • Youtube: www.youtube.com/user/TraceAdkinsVEVO • Instagram: http://instagram.com/traceadkinsmusic
Find Your Audience • Yes, Trace has found his audience • Very distinct baritone voice • Captures country fans of various ages • Example: me and my dad both love Trace and there is an age gap
Find Your Audience • Yes, Trace has found his audience • Songs are about real things that are relatable • “Every light in the House is on” is about his divorce with his wife • “Then They Do” is about his daughters growing up and moving out • “Songs About Me” explains why he sings solely country and basically describes him • Even wrote a song about his brothers death
Post Meaningful Content
Post Meaningful Content • As seen on the previous slide, Trace posts about mostly his music on his personal site • Keeps his private life out of his social media • Tweets about upcoming concerts and events • Facebook posts are all about upcoming concert and events • Links on website to clips of media appearances
Engage in your Current What’s Missing? Fans • More social media presence is needed • On the next slide you can see he rarely tweets and when he does it is normally about upcoming events and concerts/shows • Trace has social media but does not seem to use it • He relies more heavily on the older ways of communicating to his fans
Engage in your Current What’s Missing? Fans
Continue the Social Push Online Spaces • Twitter: Tweets very solemnly • Facebook: Has not posted since January 9th • Instagram: Has not posted a picture since December 2013
Continue the Social Push Physical Spaces • Relies on word of mouth • Uses radio contests • Keeps his music on online music databases so new listeners may become loyal listeners • Has a loyal fan base and relies heavily on them to spread his music
Post Consistently Where is all his time spent? • Due to not using social media effectively at all there is not a good overlap between physical and online spaces • Trace needs to more effectively use social media to connect to his fans in order for his fan base to continue growing • Reaching out to a potential new fan base is never a bad thing can only help a performer
Thank You … Hope you enjoyed Trace Adkins!
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Official video of Trace Adkins's You're Gonna Miss This from the album American Man: ... Walk A Little Straighter - Duration: 3:41.
Trace Adkins. 3,697,430 likes ... Trace is making summer last a little bit longer with the ... Trace joined country icons like Vince Gill and ...
Trace Adkins is putting a modern twist on the old West in the new film, ... but you can get a little preview with this exclusive clip from MOVIECLIPS.
Tracy Darrell Adkins, known as Trace Adkins (born January 13, ... Milsap led a protest at Capitol Records to "Free Trace" and allow the song to be played.
Buy I Know A Little: Read Digital Music Reviews - Amazon.com Amazon Try Prime Digital ... Trace Adkins - The Rest Of Mine. 4:52. Trace Adkins - I'm Tryin'
Trace Adkins, Soundtrack: The Apprentice. Trace Adkins' trademark baritone has powered countless hits to the top of the charts and turned albums into ...
A Little Bit Of Missin' You Lyrics: I was on my way home / Been thinking about you all day long / And how good it was going to be / With your arms around ...