A Little About Trace Adkins

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Information about A Little About Trace Adkins

Published on February 25, 2014

Author: Knipe

Source: slideshare.net


A presentation about an amazing country singer who can capture audiences of all ages. If you have not guessed it already..... He is TRACE ADKINS!

Presenting … Trace Adkins

Who is Trace Adkins? Background Information • Country Singer • Born January 13, 1962 • Parents: Aaron and Peggy • Aaron just recently passed away • Siblings: Clay (1965-present), Scott (1972-1993) • Trace was in a car accident in 1955 when he hit a bus head-on • Both his arms, a leg, and some ribs were broken and his nose was partially torn off

Who is Trace Adkins? Family • Two daughters with his ex-wife: Tarah and Sarah • Three daughters with current wife: MacKenzie ,Brianna and Trinity • Shot by ex-wife in 1994 • Bullet went through heart and both lungs • Survived and chose not to press charges

Who is Trace Adkins? Trace Adkins in Action

Who is Trace Adkins? Social Media Outlets • Facebook: https://www.facebook.com/traceadkins • Personal Website: http://traceadkins.com/ • Television: Celebrity Apprentice, hosted American Country Awards on Fox, guest appearance on Young and the Restless • Twitter: https://twitter.com/TraceAdkins • Youtube: www.youtube.com/user/TraceAdkinsVEVO • Instagram: http://instagram.com/traceadkinsmusic

Find Your Audience • Yes, Trace has found his audience • Very distinct baritone voice • Captures country fans of various ages • Example: me and my dad both love Trace and there is an age gap

Find Your Audience • Yes, Trace has found his audience • Songs are about real things that are relatable • “Every light in the House is on” is about his divorce with his wife • “Then They Do” is about his daughters growing up and moving out • “Songs About Me” explains why he sings solely country and basically describes him • Even wrote a song about his brothers death

Post Meaningful Content

Post Meaningful Content • As seen on the previous slide, Trace posts about mostly his music on his personal site • Keeps his private life out of his social media • Tweets about upcoming concerts and events • Facebook posts are all about upcoming concert and events • Links on website to clips of media appearances

Engage in your Current What’s Missing? Fans • More social media presence is needed • On the next slide you can see he rarely tweets and when he does it is normally about upcoming events and concerts/shows • Trace has social media but does not seem to use it • He relies more heavily on the older ways of communicating to his fans

Engage in your Current What’s Missing? Fans

Continue the Social Push Online Spaces • Twitter: Tweets very solemnly • Facebook: Has not posted since January 9th • Instagram: Has not posted a picture since December 2013

Continue the Social Push Physical Spaces • Relies on word of mouth • Uses radio contests • Keeps his music on online music databases so new listeners may become loyal listeners • Has a loyal fan base and relies heavily on them to spread his music

Post Consistently Where is all his time spent? • Due to not using social media effectively at all there is not a good overlap between physical and online spaces • Trace needs to more effectively use social media to connect to his fans in order for his fan base to continue growing • Reaching out to a potential new fan base is never a bad thing can only help a performer

Thank You … Hope you enjoyed Trace Adkins!

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