Published on February 28, 2014
Media Kit 2014 Julie Falconer March 2014
Who is A Lady in London? Julie Falconer is a London-based travel writer and consultant. She writes an award-winning travel blog, A Lady in London, for which she has traveled to 95 countries and developed a strong social media presence. She is also an online strategy consultant, public speaker, and freelance travel writer.
Who is A Lady in London? Julie has written for Lonely Planet, National Geographic Intelligent Travel, Time Out, BA High Life, and other travel media that have all linked back to her blog. Her photography is regularly commissioned by Eater (a large food website in the US), and has been exhibited in exhibitions at institutions such as the Leeds College of Art. She has also been a frequent guest on Peter Greenberg Worldwide Radio. Additionally, Julie teaches classes on blogging and social media at General Assembly and the Guardian, and has lectured about travel at Cambridge and other universities.
Who is A Lady in London? Originally from San Francisco, Julie has a degree in International Relations from Brown University. She came to the UK in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund. Prior to that, she spent summers working at the US Embassy in Paris and the US Mission to the EU in Brussels.
What is A Lady in London? The A Lady in London blog is a leading global travel, food & wine, and lifestyle publication. It is the #4 travel blog in the UK as ranked by Cision (Sept 2013, source: http://bit.ly/19EoWjs). Julie offers her audience a balanced mix of travelogues, reviews, and features with original photography and video. Travelers seek information from authentic sources, and A Lady in London provides readers with trustworthy content.
A Top UK Travel Blog A Lady in London is the UK’s #4 travel blog (Sept 2013)
How You Can Benefit Through A Lady in London’s large social media platform and subscriber base Julie will promote your destination or brand to a wide variety of independent travellers across the globe. Her blog is regularly featured across leading media publications like the Metro and the Guardian, as well as affluent alumni networks like Goldman Sachs and Brown University. It is featured on Google’s Field Trip app, which is also on Google Glass.
Featured In Interview with A Lady in London in the Metro (Sept 2013) Online version: http://bit.ly/1dU48rc
Featured In A Lady in London featured on the Goldman Sachs Alumni website (Sept 2013)
Featured In A Lady in London featured in the Brown University International Alumni Newsletter (Sept 2013)
Why Partner with Julie A Lady in London is a targeted niche website. Affluent travelers visit the site for its combination of informative articles about luxury travel and lifestyle, high-quality original photography, and videos. Digital publishing has a longevity that print media does not. Professional writing and specific keywords mean that the content on A Lady in London will be found in search engines and read by new audiences for years.
Why Partner with Julie The readership is affluent and always on the lookout for new destinations and things to discover, offering your brand access to a motivated target market. Readers are digitally savvy and ready to share about their experiences with your brand on social media as well as by traditional word-of-mouth.
Why Partner with Julie Julie has over 6 years of experience working with brands, sponsors, and advertisers. She knows how to develop strategies that will help you reach your goals. A Lady in London is associated with trustworthy brands like Google’s Field Trip, and Julie participates in Guardian Select, an exclusive program with one of the UK’s leading newspapers.
Why Partner with Julie Julie offers travel planning services through A Lady in London, helping affluent clients plan trips to destinations all over the world. She can take her experience of a destination and not only create content from it, but also send clients there upon her return. This gives partners an additional benefit and an added financial return on their investment.
Audience Demographics Based on analytics data, the blog’s readership consists of mostly women between the ages of 25 and 45, and also the baby boomer generation. Most readers come from the UK and the US, followed by other English-speaking countries like Canada and Australia.
Social Media Stats Twitter - @aladyinlondon 8,000+ followers Consistently high retweet and reply rate 100+ new followers per week Facebook – www.facebook.com/aladyinlondon 2,400+ fans Average reach of 6,000 people per day High rate of engagement and discussion
Social Media Stats Instagram - @aladyinlondon 2,300+ followers 50+ likes per photo Listed in Photodoto’s “100 Fantastic Instagram Accounts for Travelers to Follow” (article: http://bit.ly/1cvUezj) Listed in Johnny Jet’s “14 Best Travel Instagrammers to Follow in 2014” (article: http://bit.ly/18IMGre)
Social Media Stats Google+ - Julie London 7,500+ followers Google Authorship set up (profile has Page Rank 4) High rate of interaction on posts Other YouTube (13,000+ views) LinkedIn (2,000+ connections) Pinterest (400+ followers)
Traffic and Site Stats 30,000 visitors per month 1,500+ subscribers via email, RSS, BlogLovin PageRank 5
Writing and Speaking Writing Speaking
Radio and Interviews Radio Interviews
Editorial In order to maintain the professional quality of A Lady in London, Julie has strict editorial policies. She only accepts editorial content and advertising from relevant brands that offer value to her readers. Julie provides reviews on travel destinations and travel and food-related offerings. She is open to invitations for relevant press trips / events. Julie has over 6 years of experience working with DMOs, tourism boards, hotels, restaurants, airlines, and other partners. She welcomes and encourages partnerships, and has extensive experience organizing and running marketing campaigns. Julie is always open to new ideas. If you have an idea for how you can work together, please contact her at email@example.com.
Other Partnerships In addition to editorial, Julie partners with brands on other projects. She has hosted giveaways for Virgin and Twitter chats for KLM and Air France. She has featured in videos with Eurostar and Google Hangouts with South Africa Tourism. She has also been sponsored by a lifelogging app called Saga. Julie has worked with brands content creation, from writing to photography and video. If you have an idea for a partnership, please contact her at firstname.lastname@example.org.
Twitter Chat Host
On-Site Advertising Julie accepts advertising from relevant brands. You will benefit by reaching your core demographic and by having an association with a trustworthy site with a PageRank 5. There are several advertising options available, including banners and sponsored posts. Cost is on an annual basis and varies depending on what ad placement you choose. Please contact Julie at email@example.com for a quote. If you have another for how you can work together, please feel free to contact her about it.
Public Speaking Julie speaks at events and teaches classes. She has been a guest speaker at Cambridge and other leading universities, travel industry events, the World Travel Market, Social Media Week, and other forums. She also teaches blogging and social media courses at the Guardian and General Assembly. She is open to giving lectures, speaking at corporate events and conferences, and teaching. If you would like her to speak at your event, please contact her at firstname.lastname@example.org.
Consulting Julie offers digital strategy consulting services for businesses. She has worked across a range of corporations, from IT startups to established publishing companies, helping them to develop social media, SEO, online marketing, blogger outreach, and other strategies. Information is available on her website: http://juliefalconer.com. If you would like her to help your business, please contact her: email@example.com.
Contact To discuss sponsorship, advertising, speaking engagements, or consulting, please contact Julie at: Email: firstname.lastname@example.org Twitter: @aladyinlondon Skype: julie.falconer419 (please email to set up a call)
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