A high-level overview: Defining "design", design in higher education, in industry

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Design

Published on January 17, 2014

Author: Ariansky

Source: slideshare.net

Description

A lunch 'n' learn presentation; relies somewhat heavily on the the word notes, and the intended audience works in Service, Product, and Mechanical Design.
This talk is intended to give a brief introduction to the world of design, meant to be accessible to someone just starting out in the field, or recently joining a team with designers.

It includes a general way to approach the topic, and an overview of what design can look like in academic fields and professional industries.

Ariana’s Lunch n Learn Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Design Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Design What is Design? What is considered “design” in schools? What do “designers” do in the professional world? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Q: why this presentation? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Q: why this presentation? * what do people mean when they call themselves a designer? * how do academic degrees relate to design careers? * how does “meas. of success” differ between different design areas? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

What is Design? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

How would you define DESIGN? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

[insert here] Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

DESIGN Ariana Koblitz ANIMATION DESIGN FASHION DESIGN FURNITURE DESIGN INTERIOR DESIGN MEDICAL DEVICE DES SHOE DESIGN WEBSITE DESIGN Design | iLab Lunch & Learn | January 17, 2014

Our Office: Ariana Koblitz PRODUCT DESIGN SERVICE DESIGN Design | iLab Lunch & Learn | January 17, 2014

What aspects of a product do we think of as “designed”? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

how it functions how it’s made how it looks Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

how it functions how it’s made how it looks Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Is there a better way to define design? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints. Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

How does this work for you? DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints. Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Definition components help create a common language in a team DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints. Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Example: Goal function optimisation function exploration Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Object Agent Goals Environment Components how it functions Requirements how it’s made how it looks Ariana Koblitz Constraints Design | iLab Lunch & Learn | January 17, 2014

What is design in higher education? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Academic buckets ART MECHANICAL ENGINEERING COMPUTER SCIENCE SOCIAL SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

GRAPHIC DESIGN ART INDUSTRIAL DESIGN MECHANICAL ENGINEERING MECHANICAL ENGINEERING DESIGN COMPUTER SCIENCE SOFTWARE ENGINEERING SOCIAL SCIENCES ANTHROPOLOGY Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

ART MECHANICAL ENGINEERING SOCIAL SCIENCES COMPUTER SCIENCES Interdisciplinary Majors / Departments Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

kind of like a round calendar you can turn to meet your particular combination of interests / skills Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

HUMAN-COMPUTER-INTERACTION SCIENCE, TECHNOLOGY, in SOCIETY COMPUTER SCIENCES SOCIAL SCIENCES SOCIAL SCIENCES MECHANICAL ENGINEERING PRODUCT DESIGN ART MECHANICAL ENGINEERING GRAPHIC DESIGN ART COMPUTER SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

ART MECHANICAL ENGINEERING SOCIAL SCIENCES COMPUTER SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Industrial Design Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Mass Production Craft Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Bauhaus Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Explicit combination of art & mechanical engineering Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

ART MECHANICAL ENGINEERING SOCIAL SCIENCES COMPUTER SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Stanford Design Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

and... Computer Science increasingly plays a role in all of the above Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

UX + ME UX + Social Sciences UX + Hard Sciences Data + ME Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

What do designers do? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Academic degree not 1:1 to career anymore (or ever) Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Leaving school, you now practice design. You define your own skills Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Design industry ART MECHANICAL ENGINEERING COMPUTER SCIENCE SOCIAL SCIENCES Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

ART INDUSTRIAL DESIGNER MECHANICAL ENGINEERING PRODUCT DESIGNER COMPUTER SCIENCE SOFTWARE DEVELOPER SOCIAL SCIENCES USER EXPERIENCE DESIGNER Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

So, that’s the big picture Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

So, that’s the big picture (you can go the other way around, too) Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

“to design” Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Designers find new things in this equation to focus on Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Focus on: product intangibles Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Interaction design (UX) Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Marketing / Advertising / Systems design Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

[and, always: overarching role of human-centered design] Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Emerging professions in the world of the intangible Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

idea layout / plan manufacturing final product “to design” Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Expertise grows out of each of these Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

idea generation problem identification solution building Ariana Koblitz sustainable design holistic system design iterative process Design | iLab Lunch & Learn | January 17, 2014

The effects of globalization Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

product appeal product functionality Ariana Koblitz outsourcing (even more complicated) delivery systems Design | iLab Lunch & Learn | January 17, 2014

The lone designer hero Charles Eames Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

The myth of the lone designer hero Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Resources for further reading: LInkedIn discussion on types of design: here Slideshare on product failures: here Fast.co article on defining design: here Full dissertation by Canadian researchers: here Bauhaus manifesto: here Industrial design origins information: here Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Thank you! Any further questions? Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

~ Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

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