A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

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Information about A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
Marketing

Published on January 31, 2014

Author: crumplezone

Source: slideshare.net

Description

It's been almost three years since the first Panda update, but we're still seeing a ton of confusion about how Google's updates work and even how to tell them apart. Dr. Pete walks you through the basics of Panda, Penguin, Hummingbird, and more - including how to diagnose them, what to do if you think you've been hit, and how to future-proof against the next animal encounter.

A GUIDED TOUR OF THE ZOO PANDAS, PENGUINS & HUMMINGBIRDS DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

HOW THE ZOO MAP LOOKS TO US

FISTS OF FURRY THE PANDA UPDATE

SHUTTERSTOCK ©2014 26 KNOWN PANDA UPDATES

“What’s the bare minimum that I can do that’s not spam?” LINK: mz.cm/KGzbO7 ASSAULT ON CONTENT FARMS?

RISK: LOW-QUALITY CONTENT

RISK: USER-GENERATED CONTENT

RISK: THIN GEO-TARGETED

DOES THIS LOOK FAMILIAR?

YOU CAN’T DO WHAT THEY DO

LINK: mz.cm/1jA1ycY RISK: DUPLICATE CONTENT

SHUTTERSTOCK ©2014 SOLUTION: PRUNE THIN PAGES

SHUTTERSTOCK ©2014 REMOVAL (404) 301 REDIRECT REL=CANONICAL META ROBOTS WEBMASTER TOOLS ROBOTS.TXT OPEN THE WHOLE TOOLBOX

LINK: mz.cm/1g0GcXY PROGNOSIS: FAIR, WITH EFFORT

ENTER THE PENGUIN THE PENGUIN UPDATE

SHUTTERSTOCK ©2014 5 KNOWN PENGUIN UPDATES

LINK: mz.cm/1aJp7NT PUNISHMENT FOR WEB-SPAM

RISK: SPAMMY ANCHOR TEXT

LINK: mz.cm/ose RISK: EXACT-MATCH ANCHORS

LINK: mz.cm/1hjHCcU RISK: LINKS FROM BAD CONTENT

LINK: mz.cm/1dsE1Vq LINK: mz.cm/1hewePp DIAGNOSIS: HITS FAST & HARD

LINK: mz.cm/algo CHECK KNOWN PENGUIN DATES

SHUTTERSTOCK ©2014 SOLUTION: CUT ALL BAD LINKS

SOLUTION: DISAVOW (AND WAIT)

LINK: mz.cm/KGFyRp USE DISAVOW LIKE A MACHETE

LINK: removeem.com SHOULD YOU AUTOMATE REMOVAL?

LINK: mz.cm/1dsE1Vq PROGNOSIS: POOR (AT BEST)

FIVE DEADLY NECTARS THE HUMMINGBIRD UPDATE

SHUTTERSTOCK ©2014 1 KNOWN CORE REWRITE

“When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one.” LINK: mz.cm/1kYwJ5O A BRAND NEW “ENGINE”

HUMMINGBIRD IS NOT A PENALTY

CONVERSATIONAL SEARCH, V2.0

13 668 RANK ASSASSINS THE REST OF THE ZOO

LINK: mz.cm/1cVLDQr 665 “IMPROVEMENTS” IN 2012

LINK: mz.cm/1mtgwRs ACTIVE UPDATES (“TOP HEAVY”)

MANUAL ACTIONS/PENALTIES

LINK: mz.cm/1eSYQvI LINK NETWORK DEVALUATIONS

CROUCHING TACTICS… OH, JUST FORGET IT!

LINK: mz.cm/1bixMDH TODAY’S FAD, TOMORROW’S SPAM

BRANDS DON’T LOOK LIKE THIS

IT’S NOT THE TACTIC, IT’S YOU

THANKS FOR WATCHING! peter@moz.com • @dr_pete

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