A Fresh Look at the Decision to Join

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Information about A Fresh Look at the Decision to Join

Published on November 30, 2007

Author: bkmcae

Source: slideshare.net

A Fresh Look at The Decision to Join Ben Martin, CAE

MFYA cover

MFYA cover

Eight Super Trends Demassification Unbundling Scrimping Wave 3.1 Virtualization Cyber Mobbing Scrutiny Counter-Americanism

Demassification

Unbundling

Scrimping

Wave 3.1

Virtualization

Cyber Mobbing

Scrutiny

Counter-Americanism

7MOS cover

7MOS cover

7 Measures of Success A Customer Service Culture Alignment of Products & Services with Mission Data-Driven Strategies Dialogue and Engagement CEO as a Broker of Ideas Organizational Adaptability Alliance Building

A Customer Service Culture

Alignment of Products & Services with Mission

Data-Driven Strategies

Dialogue and Engagement

CEO as a Broker of Ideas

Organizational Adaptability

Alliance Building

MFYA meets 7MOS

Flickr: mikeautry1

Flickr: mikeautry1

DTJ cover

DTJ cover

DTJ Major Findings Word of Mouth (WOM) is how members first learn of their association Good of the order benefits trump personal benefits Engagement increases likelihood of renewal Academics are under-leveraged

Word of Mouth (WOM) is how members first learn of their association

Good of the order benefits trump personal benefits

Engagement increases likelihood of renewal

Academics are under-leveraged

MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order

Convergence #1 Scrimping Customer Service Culture Word of Mouth

Scrimping

Customer Service Culture

Word of Mouth

http://www.msnbc.msn.com/id/13447232/

Comcast Technician http://www.youtube.com/watch?v=CvVp7b5gzqU

 

 

Convergence #1 Scrimping Customer Service Culture Word of Mouth

Scrimping

Customer Service Culture

Word of Mouth

Convergence #2 Virtualization Dialogue & Engagement Engagement Increases Likelihood of Renewal

Virtualization

Dialogue & Engagement

Engagement Increases Likelihood of Renewal

 

 

VAR page

VAR page

Ning.com

Ning.com

 

 

Convergence #2 Virtualization Dialogue & Engagement Engagement Increases Likelihood of Renewal

Virtualization

Dialogue & Engagement

Engagement Increases Likelihood of Renewal

Convergence #3 Wave 3.1 Alignment of Products & Services with Mission Academics are Under-Leveraged

Wave 3.1

Alignment of Products & Services with Mission

Academics are Under-Leveraged

 

Convergence #3 Wave 3.1 Alignment of Products & Services with Mission Academics are Under-Leveraged

Wave 3.1

Alignment of Products & Services with Mission

Academics are Under-Leveraged

Convergence #4 Unbundling Alignment of Products & Services with Mission Good of the Order Benefits Trump Personal Benefits

Unbundling

Alignment of Products & Services with Mission

Good of the Order Benefits Trump Personal Benefits

 

 

Convergence #4 Unbundling Alignment of Products & Services with Mission Good of the Order Benefits Trump Personal Benefits

Unbundling

Alignment of Products & Services with Mission

Good of the Order Benefits Trump Personal Benefits

A Fresh Look at The Decision to Join Ben Martin, CAE

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