A few of Aesop's

50 %
50 %
Information about A few of Aesop's

Published on November 28, 2016

Author: drmandinga

Source: slideshare.net

1. A few of Aesop’s David Dominguez @DominguezUX Mobile UX London November 2016 some notes about Mobile UX design

2. Aesop who? You’ve heard of his stories… might heard about him

3. Why Aesop?

4. Alexandre Duret-Lutzhttps://www.flickr.com/photos/gadl/ He perceives the world around him

5. Ricardo266https://www.flickr.com/photos/16712259@N04/4467481733 Finds the appropriate story for the right situation

6. He is a problem solver

7. Matthew Hursthttps://www.flickr.com/photos/skewgee/4723509920/ He is a great re-framer

8. Sharon Mollerushttps://www.flickr.com/photos/clairity/3227944629 He is a great story-teller

9. Do these resonate? Perception Resourcefulness Problem solving Reframing Story telling

10. A few noteworthy fables for a Mobile UXer…

11. The Donkey Eating Thistles “5.De asino rubos comedente” ❦

12. 'How many greedy epicures would think themselves happy, with such a variety of delicacies as I now carry! But to me, this bitter prickly Thistle is more savoury and relishing than the most exquisite banquet.' ❦ ❦ ❦ ❦

13. Understand your Users and their Context because lots of features or sexy design might not cut it

14. Goals - Triggers - Pain points

15. The User Journey

16. The old man and his sons “63.De agricola et filiis” ❦

17. "So you also, my sons, if you unite in mind, you will present yourselves to your enemies as invincible.” ❦ ❦ ❦ ❦

18. Mobile is part of a bigger story…

19. Mobile is part of a bigger story… Incubation Winnow Select Purchase A. Baeck

20. The Jackdaw and Peacocks “47.De monedula et pavonibus” ❦

21. Outer beauty is pleasing, if inner beauty is present. The fact is that if outer or inner beauty has to be lacking, it is better that you lack outer beauty rather than inner beauty. ❦ ❦ ❦ ❦

22. It is about the right tasks not every task in your mobile

23. Design for the needs in mobile Raise payment Authorise Review Clerk Manager Client

24. The dog and the wolf “97.De cane et lupo” ❦

25. ❦ ❦ ❦ ❦ “Good-bye to you, Master Dog. Better starve Free than be a Fat slave.”

26. Petar Ceklichttps://www.flickr.com/photos/ceklic_petar/ Don’t leave your mobile approach to the end and risk fragmentation

27. Mobile is integral in you design strategy

28. To recap

29. ❦ But don’t leave mobile to the end It’s about the right tasks Understand your users & context Mobile is part of a bigger story

30. You can make a different read out of these fables

31. Museo del Prado ©https://content2.cdnprado.net/imagenes/Documentos/imgsem/01/014e/014e0cb2-128c-42d7-a380-df7527e734ce/43f2a60e-1657-49c7-856a-77a3b1d83090.jpg I just took some of those fables and framed them to fit my own message. Just like Aesop used to do…

32. THANK YOU A few of Aesop’s some notes about Mobile UX design David Dominguez @DominguezUX Mobile UX London November 2016

Add a comment