Published on August 13, 2013
“work of” “goods made” http://rivetin.gs/artefact
two types of principle workbut just one
what if there are dialectic and dialogic structures & cultures too?
modern economics: the value of a thing is determined by what one is willing to give up to obtain the thing
The labour theory of value the value of something is determined by the labour that went into its production
perhaps there’s a labour theory of brand value* *it might need a better name, mind
£0.99 £3.33 per padper pad
“marketing is world building. With unlimited bandwidth we can now show you the world.” @TobyBarnes
We’d rather buy this world...
big brands find factory hollow this hard because of their
make brand vaguely interesting & buy loads of media make product very efficiently
Marx was half right...
it’s not about the meansof production http://rivetin.gs/sneveoslo
it’s about the meaningin production
Labour theory of brand value: you have to make everything with the infinite canvas of the internet in mind http://rivetin.gs/legoinside
I’m really interested in the making of ‘it’ -where the making is part of the story of the ‘it’... thomas heatherwick “ ” http://rivetin.gs/heatherwick
four ways to break apart dialectic brandsand make them actually useful in a year that doesn’t start with 19..
“It’s not research and development, but persistence of vision...” Stuart Wood Head of innovation Heatherwick studio
thank you john v willshire http://smithery.co @willsh firstname.lastname@example.org artefact Cards http://shop.smithery.co
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