987 kiss fm media kit

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Information about 987 kiss fm media kit

Published on January 29, 2008

Author: Venere

Source: authorstream.com

Slide1:  Station: WBHK-FM, ‘KISS FM’ Frequency: 98.7 FM Format: Urban AC - Smooth R&B and Classic Soul Target Audience: African American Adults/Women 25-54 Audience Breakout: Female 60% & Male 40% Total Weekly Listeners: 137,200 Primary Listening Area: Birmingham Metro KISS-FM OVERVIEW KISS-FM reaches an affluent, highly educated audience. African Americans make-up 50% of the City of Birmingham population and 38% of the Birmingham Metro Counties. The KISS-FM marketing team works with each advertiser to identify their needs and develop specific plans to help them reach those goals. KISS-FM’s targeted audience includes: 92% African American, over 50% have graduated or attended college, 62% own their own home, and 75% have incomes above the median income for Jefferson County. Core Artists include Luther Vandross, Alicia Keys, Anita Baker, R Kelly, Ronald Isley, Anthony Hamilton, Ruben Studdard, Brian McKnight, Jeffery Osborne, and Al Green. Slide2:  WHY KISS-FM? KISS-FM’s success is a result of the unique presentation of smooth R&B and classic soul. We are also proud to have local personalities that stay involved with our community, such as Alabama’s own Tom Joyner, as well as Chris Coleman, Roe Bonner , Steve Sloan, Darryl Johnson, Kim Moore, and Freida Lucas. KISS-FM delivers the finest in R&B, both new and old, and classic soul tunes. KISS-FM is dedicated to serving our community and listeners with family oriented programming. KISS-FM supports the Birmingham Civil Rights Institute, Birmingham Pledge, Birmingham Chamber of Commerce, UNCF, Sickle Cell, JCCO, and many more. KISS-FM is one of the most targeted media platforms to reach the African American consumer, which make up nearly one-third the Birmingham population. KISS-FM reaches women involved in nearly all major household purchases. KISS-FM listeners have the second highest disposable income of any radio audience in Birmingham. Slide3:  KISS PROGRAMMING The Tom Joyner Morning Show – 5AM until 9AM Monday – Friday. Tom and his cast of characters Sybil, J. Anthony Brown, and Ms. Dupree, entertain challenge and inform listeners with a mix of R&B and classics. Darryl Johnson – 9AM until 1PM Steve Sloan – 1PM until 3PM – Steve offers the 2 o’clock 80’s Flashback with a mix of Classic Soul artists. Chris Coleman – 3PM until 7PM - "Birmingham's Original Homeboy" Kim Moore, known as the “Nite Bird” – Kim’s pleasant voice sooths the soul and relates one on one with every listener. Classic Soul Love Songs from 7PM until 12AM. Terry K – Midnight- 5AM Talkback- Talkback is Birmingham’s most listened to talk show on 10pm to midnight every Sunday Night. Talkback features a diverse in-studio panel that includes Birmingham Times columnist Hollis Wormsby, Critical Correspondent James Williams, featured correspondents Cyrondus Jackson and Adrienne Donnell. Talkback creates an open forum for discussion of relevant community issues. If your interested in a community forum that addresses the issues and provides valuable insights then we encourage. NEWS - TRAFFIC - WEATHER:  The largest radio news, traffic and weather team in the Birmingham market - News Director, Reginald Greene, has over two decades of experience in the Birmingham market. Reginald Greene is assisted by Cyrondys Jackson, Julius White and Binnie Myles. Full-time staff Meteorologist J.B. Elliott, along with ABC 33/40 Meteorologist James Spann, has continuous severe weather coverage as part of the KISS commitment to Birmingham. Severe weather coverage includes the most comprehensive school and business closings. Tom Joyner Morning Show features traffic and weather every 15 minutes from 5AM until 9AM weekday mornings. Newscasts anchored by Reginald Greene at the top and bottom of every hour. KISS-FM news provides news, traffic and weather at 12 noon and 5PM (weekdays) and Saturday morning news. Breaking news coverage 24 hours a day is part of the 98.7 KISS-FM commitment. NEWS - TRAFFIC - WEATHER KISS FEATURES:  98.7 KISS-FM is a listener interactive station with music features to highlight KISS core artists. These features include 98.7 KISS-FM Mini Concerts at 9AM and 6PM, three songs from the same artist “back to back.” 4 O’clock KISS At Work Salute. Old School at Noon – one hour of all request old school music hosted by Lou Bennett. Nite KISS hosted by Kim Moore – 5 hours of classic live songs requests and dedications. Today’s black woman daily commentary at 9:25 AM highlighting issues facing black females. Other great features include the 10AM Office Request Five Pack Mini Concert and 8PM Love Dedication Hour. Specialty program weekends which highlight artists, holidays and major events of interest to our audience. Examples include: Super Bowl of Soul Weekend, Top Classic Soul Hits of All Time and Motown Weekend. KISS FEATURES 98.7 KISS-FM offers a full broadcast studio on wheels known as the KISS Cruiser. Our State-of-the-Art broadcast center is equipped with a full studio, digital message center, stage, sound and lights. The KISS-FM broadcast fleet includes two additional vehicles, a fully equipped Suburban and a remote broadcast van. KISS-FM holds annual events targeted to reach the African American audience: Stone Soul Picnic, Health First Weekend, Coats for Kids, KISS Backyard BBQ, KISS Disney Vacation, etc. THE KISS CRUISER Slide6:  WHY ADVERTISE? Advertising is an investment in success Advertising creates store traffic Advertising attracts new customers Advertising generates continuous business Advertising encourages repeat business Advertising keeps your business top-of-mind Advertising boosts and maintains morale Advertising gives your business a successful image Advertising keeps you in the competitive race Businesses that succeed are usually strong, steady advertisers. Slide7:  WHY RADIO? Radio’s mobility allows you to establish a special relationship with consumers. Radio’s listenership remains strong…time spent with other media declines. Radio can influence new markets and new prospects. Radio is king for establishing top-of-mind-awareness. Radio’s unique formats allow you to target your best prospects. Only radio can reach on-the-go consumers. Only radio reaches prospects closest to the point of purchase. Only radio can provide unique specialized on-air promotions. Other media can play a complimentary role to radio’s effectiveness. Only radio can provide powerful and profitable remote broadcasts. Only radio can cost-effectively knock through the sea of media bombardment.

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