Published on November 27, 2013
Coaching Programme Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 1
What do you want to achieve in the next 90 Days? My name is Fraser Hay, and founder of Grow Your Business® Club. I’m a former Scottish & UK Shell Livewire winner, Royal Bank of Scotland and Prince’s Trust Business Youth Scotland Winner, have over 300 videos on You Tube, and my last 3 kindle books reached the #1 download slot on Amazon in less than 5 days. I’ve tested hundreds of marketing approaches over the years, and want to share with you what I’ve learned from the mistakes I made, so you don’t have to. I also want to introduce you to some friends of mine, who are all prepared to help you Grow Your Business® Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2013 …More importantly, how can we and our members specifically help you?
Struggling with your marketing – online or offline? © Copyright Fraser J. Hay 2013 Can you identify 3 areas that you need, want or simply “must” address? Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 3
Stop Struggling. Start Growing… ..in 90 days or less with The 90 Day Marketing Plan Coaching Programme Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2013 Everything you need to plan and execute your marketing for the next 90 Days 4
1.0 Situation Analysis Struggling to find clarity, vision and purpose? 1.0 Situation Analysis You will discover what’s holding you & preventing you from achieving your marketing objectives in the following areas: Marketing Management, Planning & Reporting Market & Marketing Research Online, offline & mobile Promotion © Copyright Fraser J. Hay 2013 Conversations, engagement & keep-in-touch strategies Branding, Communications & Messaging Public Relations Sales & selling & conversions Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 5
2.0 Positioning Struggling to confirm what your prospects need, want and crave? 2.0 Positioning 1/3 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Create a Prospect Profile so you will know exactly who it is you’re targeting online © Copyright Fraser J. Hay 2013 Know exactly where suspects, prospects and Joint Venture Partners hang out & what they’re discussing. Determine what their likes, dislikes, wants, needs, pains and frustrations are, and how your products and services can address, fix or solve every of their problems. Build your list fast by knowing how to approach potential Joint Venture Partners and how to pitch them your ideas and propositions on a revenue share basis. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 6
2.0 Positioning Struggling to determine how much you should be (or need to be) charging? 2.0 Positioning 2/3 On the coaching programme we help you to master the simple things that your competitors may well be already doing: Determine exactly how many leads & signups you need to give you the revenue you want. © Copyright Fraser J. Hay 2013 Determine exactly how much traffic you need to give you the revenue you want. Determine exactly how much your time is really costing you & how you can save days, even weeks of your valuable time. Determine how much you should be charging for your hourly and daily fees if selling yourself through elance or odesk.com Determine your cost per sale, your cost per lead, and how to calculate the Life Time Value for each of your customers. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 7
2.0 Positioning Struggling to determine why prospective customers do business with your competitors? 2.0 Positioning 3/3 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Do specific Keyword Analysis and research & find out which phrases are pulling prospective clients to your competitors © Copyright Fraser J. Hay 2013 Identify who your competitors are and which channels they’re successfully using to market themselves – online. Get instantly notified every time your competitors try a new marketing approach online Track & monitor 100% of your promotional activities online Calculate to the penny what your ROI is for shareholders, stakeholders and investors. And much, much more! Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 8
3.0 Packaging Struggling to improve your cash flow or get fans & followers to actually spend money? 3.0 Packaging 1/3 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Turn your linkedin profile into highly charged marketing magnets pulling in fans, friends & followers 24/7 Create 7 NEW powerful passive revenue streams © Copyright Fraser J. Hay 2013 thus increase the Life Time Value of each & every customer Satisfy the 8 information needs of prospects online Avoid 10 common mistakes that the majority of your competitors make with their Linkedin profile. Discover 10 ways to protect your brand name online Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 9
3.0 Packaging Struggling with technology and getting overwhelmed with too much to do? 3.0 Packaging 2/3 When it comes to helping you prepare for online domination, there are simple, powerful online tactics we want to share: Configure your wordpress blog faster than a full time techy Know which 12 “must have”, essential plugins to get for your marketing arsenal © Copyright Fraser J. Hay 2013 Discover which 27 online resources you must tell when you add new content to your blog. Discover the one widget you must integrate to your wordpress blog that increase conversions by 215%. Discover 50 reasons, and all the inspiration you need to decide why to write a blog and… Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 10
3.0 Packaging Struggling to educate, wow or impress your target audience online? 3.0 Packaging 3/3 You need to be able to identify those “information” needs but more importantly, you need to be able to satisfy them. Discover: 70 commercial reasons why you should be using twitter How to increase hits, clicks & revenue simply by re-purposing your blog content © Copyright Fraser J. Hay 2013 How to legally scrape, and re-syndicate other people’s content and publish it on your site The one and only word press theme you’ll need for ALL your websites Discover over 20 ways that you can demonstrate your expertise online, and much, much more! Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 11
4.0 Promotion Struggling to generate fans, friends, followers online? 4.0 Promotion 1/4 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Create an affiliate, advocate & JV partner profile, so that you know exactly who to find & where they’re hanging out online © Copyright Fraser J. Hay 2013 Know how to set up, configure, administer and promote your affiliate program – and reach over 100,000 affiliates online Discover how one tactic pulled in over 27,000 people to a page and continues to do so FREE of charge, every single day Discover how to get your profile listed on page #1 on the Linkedin Global Search Results with a 5 minute technique. Increase views, likes & comments on your YOUTUBE videos Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 12
4.0 Promotion Struggling to find the best routes, channels & tactics to reach your target audience? 4.0 Promotion 2/4 Your market needs what you have, so you need to reach out to them, engage with them and start a conversation. Master: How to post on 50 groups on Linkedin – simultaneously creating backlinks and traffic to your designated page © Copyright Fraser J. Hay 2013 How to post on ALL your social bookmarking accounts simultaneously creating more backlinks & traffic to your site A professional “must have” tactic for generating over 1000 backlinks to your site within 24 hours. Discover the power of “guest blogging” on other people’s sites and even how to get paid for doing it. Discover how to add comments on other people’s blogs and create backlinks to your site – almost instantly. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 13
4.0 Promotion Struggling to generate signups, downloads or requests for proposals? 4.0 Promotion 3/4 On the coaching programme we take you by the hand, step-bystep, and share even ore powerful promotional tactics such as: Discover the 25 most visited virtual shopping malls online and how to get your products on display and generating cash © Copyright Fraser J. Hay 2013 Dominate your niche with a fool proof step by step system for getting your entire website indexed and found by Google We share the top 8 resources for planning, promoting, presenting and profiting from your webinars & online events. How to post automatically on to your facebook, twitter, Linkedin and 30 other social sites at the click of a button Discover which search directories generate DO FOLLOW backlinks to your site. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 14
4.0 Promotion Struggling to generate back-links & pre-qualified traffic to your website? 4.0 Promotion 4/4 It’s time to get your message (and solution) out to those who need it & we help you do just that on our coaching programme. You’ll learn which article directories, ebook directories, & PR directories to submit your content to, and why. © Copyright Fraser J. Hay 2013 Discover the power of mobile marketing, and how to create your own APPs for FREE – Yes FREE. Local Marketing. Discover how you can raise your profile locally to get appointments & bums on seats for workshops Become more efficient, and profitable – saving hours of work by automating daily & weekly social media marketing tasks. And much, much more! Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 15
5.0 Persuasion Struggling to get engage, qualify and close prospective customers online? 5.0 Persuasion 1/4 On the coaching programme we take you by the hand, step-bystep, and share proven, powerful & practical tactics such as: Know which classified ad sites that you SHOULD have ads on Exactly what motivates fans, friends & followers to action online How to laser in on their emotional Triggers © Copyright Fraser J. Hay 2013 40 traffic pulling, signup generating headlines, subject lines and status updates that you can personalise and use – almost instantly How to write powerful copy to get your emails opened & read 20 proven headline styles & how to effectively write each of them. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 16
5.0 Persuasion Struggling to get paid what you’re worth and paid up-front? 5.0 Persuasion 2/4 You need to persuasively communicate how you can fix, solve & address prospect’s needs. To do that, we provide you with: A complete copy of the 12 step QUILL Copywriting System 19 specific words that make your headlines PULL like crazy the 7 steps for turning features into sales-generating benefits. © Copyright Fraser J. Hay 2013 how to add emotional triggers that increase the desire to buy. 15 proven freebies you can give away to increase conversions Discover the 8 step BUYING PROCESS all commercial buyers use when deciding what to buy... and how to sway their decision! Discover the deadly power of Buyers Remorse & how to avoid it Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 17
5.0 Persuasion Struggling with sending lots of proposals by email but not winning the deals you want? 5.0 Persuasion 3/4 Are you happy with the level of sales from your website? What about signups & downloads? I don’t suppose you’d like to : Discover the most powerful ways to position your product or service so fans, friends & followers are salivating in anticipation of getting their hands on what you offer © Copyright Fraser J. Hay 2013 How to find the head-turning hook that reels customers into your site, blog or squeeze page like crazy! Discover at least 15 different pain indicators that you can refer to in your copy getting your readers to say “ouch that’s me – what next?” Receive Fill-in-the-blank templates with INSTRUCTIONS and SAMPLES that make your copy practically write itself Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 18
5.0 Persuasion Winning fans, friends & followers online, but struggling to close or convert them into sales? 5.0 Persuasion 4/4 If you want to get paid what you’re really worth, then sign up to our 90 day marketing coaching programme and... Receive a 21 point checklist for increasing your conversions online © Copyright Fraser J. Hay 2013 How to quantify your prospect’s pain & prove your solution costs less than the pain they are experiencing. Discover the 19 Buyer Attributes that have changed since the introduction of social media marketing & how you can leverage this Discover 12 ways to reduce or eliminate RISK from prospect’s minds Learn which questions to ask to pull your readers into the page Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 19
6.0 Performance Struggling to prove to your stakeholders, shareholders or loved ones, that it’s all working? 6.0 Performance 1/4 On the coaching programme we take you by the hand, step-bystep, and share simple, effectve ways to monitor & report: Which KPIs to track & which ones not to track Your cost per lead How Many Visitors are coming to each of your pages © Copyright Fraser J. Hay 2013 Your cost per sale Which Headline pulls best How Many Unique Visitors visit your site each day Exactly which profile blog, ad, or sales page pulls best Exactly which Channel gets the best results Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 20
6.0 Performance Struggling to lower marketing acquisition costs, increase ROI & cash in the bank? 6.0 Performance 2/4 You need to focus on what’s working, and improve what’s NOT. We want to help you prove your marketing is working. Discover: The Average Duration of a Visit on your site Which PROACTIVE tasks within each channel work best Which is the most popular page on your site © Copyright Fraser J. Hay 2013 Which INTERACTIVE tasks within each channel work best Which page, people are leaving your site by Which REACTIVE tasks within each channel work best Which product is selling better than others Which geographical area fans, friends & followers are from Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 21
6.0 Performance Struggling to determine which marketing strategies yield the best results? 6.0 Performance 3/4 We share with you how to set up the systems that enable you to monitor, track and identify: Which Service is selling better than others Which Membership Level is more popular than others Which Digital Assets are generating the most traffic © Copyright Fraser J. Hay 2013 Which of your social networking profiles is most engaged Which of your competitors is getting most exposure online How many enquiries you’ve had How many Requests for Proposals (RFPs) you’ve had Which of your advocates has referred you the most leads Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 22
6.0 Performance Struggling to hold staff, suppliers & freelancers accountable? 6.0 Performance 4/4 You need accurate reporting and market intellgience to aid your decision making and improve results. Learn how to determine: Which of your affiliates has generated the most sales Which of your partners has sold the most – online How to get freelancers will deliver the results you want © Copyright Fraser J. Hay 2013 How to outsource key marketing activities for as little as £3.60. Saving up to 97.1% of the normal costs How to automate key marketing tasks to make your marketing more efficient and more profitable And much, much more! Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 23
A complete framework & system © Copyright Fraser J. Hay 2013 We provide you with the tools, scripts, “copy” & checklists to complete your plan Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 24
Delivered via Phone, Skype or in Person You choose the preferred communication channel for you Delivered via Phone, Skype or in Person Personal coaching delivered when you want it, how you want it. All programme delegates receive a fill-in-the –blanks marketing plan template, providing you with the framwork you want. Each session is accompanied with notes, checklists and other useful resources. Each session commences with the progress you’ve made from the previous session using your personally defined KPIs. © Copyright Fraser J. Hay 2013 Each session concludes with a summary of your “gains”, “wins” and “takeaways” from the time spent with your coach. Sessions can be delivered in the morning, afternoon or evening to suit your personal schedule. You can even sign up for just 1 session to put your toe in the water, and to start making the progress you need & want. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 25
Progress is Guaranteed …OR YOUR MONEY BACK. We do not suffer fools gladly. If you’re not prepared to invest 1 – 2 hours per week with a Grow Your Business Coach learning and applying what we have to share then please, DO NOT SIGN UP. If however, you are serious in wanting to grow your business and start generating fans, friends, followers, backlinks, traffic, leads, enquiries or sales, then signup today before your competitors do. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2013 Want to read what others have to say who were at the same point you’re at now, but said “yes”, signed up, put in the effort, and applied what we share on this 12 week programme? 26
Feedback What others say: I have just started working with Fraser and was not going to give a testimonial until I had completed the course but in my first 7 days, I have collected over 120 referrals – This stuff works. © Copyright Fraser J. Hay 2013 Motivational Speaker Thanks to Your Coaching Programme, I have identified an area that needs addressing which is costing my company in excess of £10 million pounds of missed revenue and am now generating my own leads without having to rely on getting them from Head Office. Direct Sales Consultant Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 27
Feedback What others say: Just one tactic from the programme, generated 15 prospects in 24 hours. I closed 7 of them generating £4000. The 8th one, was worth £5000 alone. © Copyright Fraser J. Hay 2013 PPI Consultanter We have done $500,000 in sales online since January thanks to you and your course. I can vouch to everyone considering your excellent course - they simply cannot fail if they practice what you preach.. Online Retailer Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 28
Feedback What others say: For those that are sitting on the fence, what they offer is outstanding value and provide laser-like focus into where the real performance improvements in your life and business are required. You become totally motivated with a clear target of where to invest your energy. © Copyright Fraser J. Hay 2013 Job Coach It's validated some of the things we do already (thank goodness), provided suggestions on how we can do things better and opened up opportunities that we're simply missing. very good, very practical, and the ideas have already lead to additional business revenues for our company Documentation Specialist Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 29
Feedback What others say: The great things people say are all true. I agree with all the comments, so rather than repeating them here I suggest you re-read them for yourself, contact Fraser directly and sign on © Copyright Fraser J. Hay 2013 Solicitor / Lawyer In twenty years of running businesses I haven't come across a product that will have such an impact on sales, profits and business growth. H.R Consultant Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 30
Feedback What others say: An outstanding programme… ... which I wholeheartedly recommend. Ranks as one of the top courses I've ever taken part in. © Copyright Fraser J. Hay 2013 Commodity Trader You're not left to flounder, and best of all - No fluff, no flannel, no smoke and mirrors, just stuff that works. I’m doing it, and it's my best decision this year. Tourism Marketing Consultant Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 31
Feedback What others say: The Coaching programme is without question, the most exciting marketing course on the planet today. I've trained with Jay Abraham and Jay Conrad Levinson, I've studied and applied to various degrees the work of about 40 other marketing "gurus", but This is a cut above. Value delivered to my business so far exceeds £300,000. © Copyright Fraser J. Hay 2013 World Class Sales Trainer I calculated that my cost of new customer acquisition will fall by over 80% on the basis of what I learned and am now applying Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 32
Feedback What others say: Since starting coaching with him a week ago I have seen the following happen: • • • • • I have also learned about the power of asking for referrals utilizing Fraser's BBRW method as well. I am finally taking all the things that I do for my clients and implementing them for myself. These things are all common sense, but not common practice and Fraser is helping me to get the mind set, strategy and tactics together to gain greater success. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2013 SEO Consultant 1 NEW Client 50% increase in traffic 33% increase in LI profile visits generated cash sales c ompleted a draft of my ebook 33
Feedback What others say: Logical, practical, innovative & effective. Stop moaning about your current circumstances and actually do something about it. You have a solution being offered to you on a plate by Fraser right now – GRAB IT. © Copyright Fraser J. Hay 2013 Author & Coach I was in exactly the same place that you probably are with your marketing today. I’m very glad I recognised it and took advantage of his offer and signed up. You will be too. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 34
One Last Thing… …and it’s important. Imagine for a moment what it would be like; a year from now; having identified and addressed each of the marketing issues, challenges & obstacles that are holding you back and preventing you from achieving the results you crave. How would you feel? How do you want to feel this time next year? How will you feel if those issues remain as they are - unresolved? • Decide to change the way you manage your marketing © Copyright Fraser J. Hay 2013 • Commit to holding The Grow Your Business Club accountable with your marketing • Act now, before your competitors do Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 35
You now have 3 choices… …It’s your business. You make the decisions. You decide how much success you want. Decide: •It’s NOT for you, you’re happy to keep struggling on, wrestling with the issues, challenges & obstacles that are preventing you from achieving the marketing results you crave. or • Not now, but maybe in 6 months time, whilst you continue to fight fires, lose money, and rip your hair out, hoping that your cash flow will improve by then. © Copyright Fraser J. Hay 2013 or • YES, You recognise the importance, relevance and value of what’s on offer. You recognise you need help, want help and are prepared to roll up your sleeves and “get stuck-in”. More importantly, you love the idea of a money back guarantee - a no brainer, really! Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 36
Take Action Today Before Your Competitors Do. Places on the programme are limited and on a first come, first served basis. Re-read this overview in its entirety, write down any questions you have and get in touch below. And if you want just a single session or for us to execute your plan for you then let’s have a chat, but no false promises. Either Call us on +44(0)1542 841319 Email us at firstname.lastname@example.org © Copyright Fraser J. Hay 2013 Use the “contact us” link on our website. Take Action Today Before Your Competitors Do. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 37
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