9 Tips to Profitability: How Squidoo Did It

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Information about 9 Tips to Profitability: How Squidoo Did It

Published on June 1, 2008

Author: viget

Source: slideshare.net

Description

At the Tech Cocktail Conference in Chicago on May 29th, 2008, Brian Williams (CEO of Viget Labs) and Corey Brown (COO of Squidoo) shared tips on how web startups can achieve profitability.

9 Tips to Profitability: How Squidoo Did It Corey Brown, COO, Squidoo Brian Williams, CEO, Viget Labs

The Story of Squidoo

What is Squidoo? Recommendation platform 540,000 hand-built lenses 212,000 lensmasters 6.8 million visitors/month 14 million page views/month Top 500 site for traffic

Recommendation platform

540,000 hand-built lenses

212,000 lensmasters

6.8 million visitors/month

14 million page views/month

Top 500 site for traffic

How Does the Money Work? Money Comes In … Ads Affiliate Sales … Money Goes out 5% revenue goes to charity 50% goes to lensmasters (often donated) 45% goes to Squidoo

Money Comes In …

Ads

Affiliate Sales

… Money Goes out

5% revenue goes to charity

50% goes to lensmasters (often donated)

45% goes to Squidoo

Tip #1: Lean Teams photo: http://www.flickr.com/photos/yujin_it/2106118080/

Tip #1:

Lean Teams

Tip #2: Be Agile photo: http://www.flickr.com/photos/cynthiablue/2471534899/

Tip #2:

Be Agile

Tip #3: Monitor Metrics (and react) photo: http://www.flickr.com/photos/vickyb/2430043983/

Tip #3:

Monitor Metrics

(and react)

Tip #4: Beta Perpetually photo: http://www.flickr.com/photos/narcisonarcosis/287726777/

Tip #4:

Beta Perpetually

Tip #5: Listen (carefully) photo: http://www.flickr.com/photos/metrojp/92038203/

Tip #5:

Listen

(carefully)

Tip #6: Be Open photo: http://www.flickr.com/photos/28481088@N00/2470478926/

Tip #6: Be Open

Tip #7: Communicate Authentically photo: http://www.flickr.com/photos/chasingfun/1261146395/

Tip #7:

Communicate Authentically

Tip #8: Spend Less

Tip #8: Spend Less

Tip #9: Patience Pays

Tip #9:

Patience Pays

Let’s Discuss. Corey Brown – corey@squidoo.com Brian Williams – brian.williams@viget.com

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