9 Tips for Outsourcing Content

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Information about 9 Tips for Outsourcing Content
Marketing

Published on January 30, 2014

Author: ewebmarketing

Source: slideshare.net

Description

Outsourcing content is nothing new. Whether through an agency or a freelancer, with these nine simple tips, it can be easy for any small business

9 Tips for Outsourcing Content By E-Web Marketing

Outsourcing content writing is perfect for businesses that want to begin content marketing…

… but don’t have the time

Outsourcing is not without its faults

Some ‘writers’ don’t have writing skills

Some writers don’t listen to what you want

Some writers want to take you on a ride…

…but some create exactly what you asked for, on time, and under budget.

You want this kind!

Here’s how to find them…

#1 Reputation Matters

Connect with freelancers through reputable services

For example: Elance, Guru.com,

#2 – LOOK FOR SEO EXPERIENCE

You can hit two birds with one stone.. Figuratively speaking!

By having your writer optimise your content for targeted keywords

..and format the structure for readability

#3 – Create a brief

Briefs minimise the costs of revisions

They do this by outlining: - The contents purpose for the overall business goal

They do this by outlining: - The contents purpose for the overall business goal - The message you want your content to send

#4 – Don’t be cheap

With content, you get what you pay for.

And quality trumps quantity

It is better to get one piece of content that converts well…

Than 5 pages of content that don’t convert at all

#5 – Communicate with your writers

Give the writer channels to ask questions that may not be covered by the brief. E.g. Skype

#6 – Stay local

• Look for writers based in your country

• Or have a experience in writing in your preferred language.

• This helps reduce any spelling and grammar issues..

• And the writer will be more aware of local regulations/legalities

• #7 – Ask students

• Seek out uni graduates who exhibit a passion for your industry and writing

• They’ll earn extra income and a portfolio of work

• And you’ll get a stronger online presence

• #8 – Ask employees

• Who else knows your business better than your employees?

• #9 Create a style guide

• Style guides create consistency in a brand’s tone, voice, and grammar

• So to recap…

• Thank you! (Now get creating!)

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