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9 Tips for Getting Free Cicks from Google News by Rick DeJarnette at SearchEngineLand

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Information about 9 Tips for Getting Free Cicks from Google News by Rick DeJarnette at...
Technology

Published on October 17, 2013

Author: searchengineland

Source: slideshare.net

Description

Is your business a frequent publisher of newsworthy content? Are you already in Google News? If not, here's what you need to know about getting started with Google News SEO & feed optimization, if your website is a good candidate for Google News. SearchEngineLand.com columnist Rick DeJarnette covers 9 key things you need to know to get started as a Google News publisher.

Read the companion article here:
http://searchengineland.com/9-tips-for-getting-free-clicks-through-google-news-172172
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tips for getting FREE

by Rick DeJarnette @rickdejarnette

GETTING STARTED “Sites included in Google News should offer timely reporting on matters that are important or interesting to our audience. We generally do not include how-to articles, advice columns, job postings, or strictly informational content such as weather forecasts and stock data.” - Google News Quality Guidelines read more: 9 Tips for Getting Free Clicks Through Google News

GETTING STARTED WHAT IS THE VALUE OF PARTICIPATING IN GOOGLE NEWS? • increased CTR from news modules in “blended” or “universal” search results. read more: 9 Tips for Getting Free Clicks Through Google News

GETTING STARTED WHAT KIND OF CONTENT IS ELIGIBLE? ACCEPTABLE: • original content • text based articles • image galleries & slideshows • videos • blogs, satire & press releases NOT ACCEPTABLE: • commerce journalism or advertorials • content promoting products or organizations read more: 9 Tips for Getting Free Clicks Through Google News

GETTING STARTED HOW DO YOU GET INTO GOOGLE NEWS? • submit a formal application here • 60 day reconsideration request period • don’t take any shortcuts in application read more: 9 Tips for Getting Free Clicks Through Google News

TIP #1 REVIEW THE GOOGLE NEWS GUIDELINES & ENSURE COMPLIANCE read more: 9 Tips for Getting Free Clicks Through Google News

TIP #2 CREATE A NEWS CONTACT PAGE WITH ACTUAL CONTACT INFORMATION read more: 9 Tips for Getting Free Clicks Through Google News

TIP #3 CREATE A GOOGLE NEWS SITEMAP • • • • follow the Google News sitemap protocol EXACTLY only include URLs to your site’s original content only carry last 48 hours worth of URLs in news sitemap update the news sitemap regularly read more: 9 Tips for Getting Free Clicks Through Google News

TIP #4 USE THE META NEWS KEYWORD TAG • • • • DON’T use any other punctuation besides commas DO use between 1 & 10 news keyword phrases DO include phrases 3-5 words long DON’T keyword stuff this tag! • More DO’s & DON’Ts in the complete article here. see also: Up Close: Using The "News Keywords" Tag For Google News by Danny Sullivan

TIP #5 USE THE LINK STANDOUT TAG • results in FEATURED news listing • DON’T USE more than 7x / week learn how to use it: 9 Tips for Getting Free Clicks Through Google News

TIP #6 PUBLISH CONTENT IMAGES ON SAME DOMAIN read more: 9 Tips for Getting Free Clicks Through Google News

TIP #7 OPTIMIZE NEWS PAGES FOR STANDARD SEO COMPLIANCE • • include relevant, optimized code elements • 80 words minimum for news story body • understand how UGC text affects news indexing learn more: 9 Tips for Getting Free Clicks Through Google News

TIP #8 MONITOR GOOGLE NEWS REFERRER TRAFFIC read more: 9 Tips for Getting Free Clicks Through Google News

TIP #9 MONITOR CRAWL & INDEX ERRORS learn how: 9 Tips for Getting Free Clicks Through Google News

CONNECT READ MORE: SearchEngineLand.com FOLLOW US ON TWITTER: @sengineland Images from Shutterstock, used under license.

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