9 Things Exceptional Product Team Managers Do Differently

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Information about 9 Things Exceptional Product Team Managers Do Differently
Business & Mgmt

Published on February 27, 2014

Author: aipmm

Source: slideshare.net

Description

Why are some product team professionals more successful compared to others in creating insanely great products that customers demand? We will share nine insights to help you become an exceptional product manager, product marketing manager or brand manager.

About the Speaker:
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.

Connect with Hector Del Castillo here: linkd.in/hdelcastillo for more information.

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About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in nearly 70 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

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AIPMM Singapore Meetup www.aipmm.com © AIPMM 2014 www.aipmm.com

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Participate and Win! • One lucky winner will win a free copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) © AIPMM 2014 www.aipmm.com

Participate and Win! 1. Samsung Galaxy Tab 3 2. Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) Must be present to win! © AIPMM 2014 www.aipmm.com

Hector Del Castillo linkd.in/hdelcastillo © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

© 2014 Hector Del Castillo http://linkd.in/hdelcastillo

1. Set SMART career objectives © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Have a Growth Plan Steps 1 2 3 4 5 6 7 8 9 10 Specific Education, Training or Growth Activity Bachelor’s degree Master’s degree Obtain project lead position PMI PMP Certification Product Management Training Product Marketing Training AIPMM CPM/CPMM Certifications Obtain product management role PMI Program Management Certification Executive MBA Program © 2014 Hector Del Castillo http://linkd.in/hdelcastillo Planned Date 1998 2001 2001 2005 2007 2007 2014 2014 2015 2015

2. Understand Market & Customers © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Know Your Competitive Landscape © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Identify the right problem to solve What? Why? Who? Market Problem How? © 2014 Hector Del Castillo When? http://linkd.in/hdelcastillo

3. Embrace Process Source: © 1998-2014, AIPMM, All Rights Reserved. © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Align strategies with needs Focus on creating and delivering value-added products to target customers based on their unmet needs. Customer Product (Value) Business Market © 2010-2014, H. Del Castillo, AIPMM © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Reduces time to market © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

4. Engage Stakeholders © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

© 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Cultivate Communities © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

5. Think Differently © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Create Alignment Align business, marketing and product strategies with unmet market needs. © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Direct value creation © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Use Leading Productivity Tools © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

6. Coach and Mentor Others © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Share Your Knowledge © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

7. Encourage teamwork © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Identify Key Resources © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

© 2014 Hector Del Castillo http://linkd.in/hdelcastillo

8. Fail Forward State your assumptions Pivot when needed Fail Forward Learn from mistakes © 2014 Hector Del Castillo http://linkd.in/hdelcastillo Test your assumptions

© 2014 Hector Del Castillo http://linkd.in/hdelcastillo

9. Always Be Learning © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Expand Your Skills © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Develop Marketable Skills © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Get Certified © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Key Takeaways 1 2 3 4 5 6 7 8 9 © 2014 Hector Del Castillo • Set SMART career objectives. • Understand market & customers. • Test the concept. • Engage stakeholders. • Think differently. • Coach and mentor others. • Encourage team work. • Fail forward. • Always be learning. http://linkd.in/hdelcastillo

Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to wealth for technology companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 30+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 35 © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

Hector Del Castillo, PMP, CPM, CPMM Transforming products to wealth for technology companies.TM Product Marketing Director linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo [at] aipmm.com © 2014 Hector Del Castillo http://linkd.in/hdelcastillo

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