8th international brand seminar in Iran

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Information about 8th international brand seminar in Iran

Published on March 10, 2014

Author: Illusionmarketing



Visual merchandising methods and history

VM Focus Right perspective Product Customers

Retailers CustomersLanguage VM | The idiom of smart retailers

Retailers Logic Visual

VM Visual effects Communicate with customers

Silent salesman for a retail store

Brief story of shopping malls

Arcades Antiquity Middle Ages 18th Century 19th & 20th Centuries 20th & 21st Centuries

France was the first in Europe The Galeries de Bois 1788

In late 19th century small shop in arcade increased their Width, length and height

Central warehouse Railway, Roadway Chain store format

Isfahan Grand bazar 10th

Tehran Grand bazar , The 10 Kilometers long covered

Grand bazar of Istanbul, 15 th

Gostiny dvor in Saint Petersburg 1785 One of the first purposely – built shopping

Bazaar of Isfahan, Iran (17th century) Tyson’s Corner Shopping Center, VA, USA (20th Century) PRESENT INSPIRED FROM THE PAST

If it does not sell, It is not Visual Merchandising

VM Store traffic Volume of sale Think VM as “ idea person”.

VM is the everything customer sees Both in the exterior and the interior of store that Creates positive image of the business and results in getting the attention of the Customers and finally lead to sale.


Music Color Temperature Scent VM

1901 2013 Nordstrom

Iran, 2013 Iran, 2014

WHY????Because they don’t know


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