Published on February 19, 2014
8 tful nsigh i ES AL S tS ta S
90 percent of business buyers say when they’re ready to buy, they’ll find you. -Dema ndGen Report
Research shows that 35-5oe vendor that percent of sales go to th responds first. -In sideSa les. com
70 percent of the buying process is now complete by the time a prospect is ready to engage with sales. -SiriusDecision s
61 percent of B2B marketers send all leads directly to sales; however 27 percent of those leads will be qualified. only -Marketin gSherpa
Nurtured leads produce, on average, a percent increase in sales 20 opportunities versus nonnurtured leads. -Dema ndGen Report
Companies with mature lead generation and management practices have a 9.s3uota le q percent higher sa achievement rate. -CSO In sights
Companies that accel at lead nurturing generate percent more sales- 5a0 leads at re dy lower cost. 33 percent -Forrester Research
Nurtured leads make 47 percent larger purchases than nonnurtured leads. -The An n uitas Group
Get Get Get the he the t Download your free copy Download your free copy Download your free copy Download your free copy now to learn more about now to learn more about now to learn more about now marketing automation to learn more about how marketing automation how how marketing automation howdrive sales success! marketing automation can drive sales success! can can drive sales success! can drive sales success! playbook! laybook! playbook! p
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use.
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