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Education

Published on January 9, 2008

Author: Tomasina

Source: authorstream.com

Mass Media & Mass Culture:  Mass Media & Mass Culture News Events That Shape Our Reality and Test Our Media Literacy Slide3:  Media Literacy: “The ability to understand and make productive use of the media.” Media Criticism: “The analysis used to assess the effects of media on individuals, on societies, and on cultures.” Mass Media in a Changing World. New York: McGraw-Hill, Inc., 2006 Edward Jay Whetmore:  Edward Jay Whetmore “All (media) exaggerates and magnifies real life to make it more entertaining and interesting.”* *Mass Media, Mass Culture. New York: McGraw-Hill, Inc. 1995 Edward Jay Whetmore:  Edward Jay Whetmore “All (media) exaggerates and magnifies real life to make it more entertaining and interesting.” “What results is constructed mediated reality.” (CMR) Edward Jay Whetmore:  Edward Jay Whetmore “All (media) exaggerates and magnifies real life to make it more entertaining and interesting.” “What results is ‘constructed mediated reality.’” (CMR) “We take away from media our individual interpretation of reality.”* *Mediamerica: Form, Content & Consequences - 1995 Human Communications Theory:  Human Communications Theory “The first step in perception is selection.” Looking Out…Looking In. Belmont, CA: Thompson Wadsworth, 2004. Human Communications Theory:  Human Communications Theory “The first step in perception is selection.” “Stimuli that are intense…attract our attention. Something that is louder, larger or brighter stands out.” Critical Thinking & Media Literacy:  Critical Thinking & Media Literacy The result of critical thinking is that all knowledge is tested via open dialogue. What often passes as knowledge is based on media ‘authority’, or prejudice or some combination. Suspension of judgment is needed. Thinking Socratically – Critical Thinking About Everyday Issues. Saddle River, NJ: Prentice Hall, 2001 Slide10:  Computer Mediated Communication (CMC) “Communication that takes place through, or is facilitated by, computers.” www.dictionary.com Slide11:  Dan Paulnock’s Prospective Of The “Reality” Of A 1969 U.S. Moon Mission Slide12:  July 20, 1969 10:56pm (EDT) United States Astronauts Send Video Images of A Landing On The Moon Slide13:  WALTER CRONKITE CBS News Coverage* *From the Museum of Broadcast Communications Slide15:  How Media May Shape Perspectives Thinking Socratically:  Thinking Socratically “If the statements which express our knowledge are accepted by almost everyone around us, we regard them as factual statements.” – page 59 *Thinking Socratically – Critical Thinking About Everyday Issues. Saddle River, NJ: Prentice Hall, 2001 Facts vs. Opinions:  Facts vs. Opinions Five Questions: Who? What? Where? When? Why/How? Empirical Evidence:  Empirical Evidence “Capable of proof or verification by means of observation (via five senses).”* *wikipedia.org/wiki/Empirical_research Slide20:  Can Mass Media Be Used To Shape Alternative Perspectives? Slide21:  Wag The Dog Motion Picture Anne Heche, Dustin Hoffman, Robert De Niro ©NewLine Pictures 1997 Media Literacy:  Media Literacy “To be media literate, a person should know who creates the content for the media, what the purpose of that content is, what effects the media have on our society, the role of the consumer in the mass-communications process, and, perhaps most importantly, how the media have evolved from their beginnings to their place in today’s world culture.”* *Mass Media…Mass Culture - 2001 Slide24:  Alternate Prospectives Of The “Reality” Of A 1969 U.S. Moon Mission Did We Land On The Moon?:  Did We Land On The Moon? On February 15, 2001, the FOX television network aired a program titled Conspiracy Theory: Did We Land On The Moon? This program showed alleged evidence that NASA faked the moon landings. This hoax theory has been around for some time, but this was the first time it has was presented to such a wide audience via a mass media production. http://video.google.com/videoplay?docid=-1138935117048624484 Gatekeepers:  Gatekeepers Mass media messages are, generally, developed by skilled professionals. These professionals are considered “gatekeepers,” since they are the ones making decisions as to what messages are created and delivered to the audience. Mass Media in a Changing World. New York: McGraw-Hill, Inc., 2006 Slide27:  Media Literacy: “The ability to understand and make productive use of the media.” Media Criticism: “The analysis used to assess the effects of media on individuals, on societies, and on cultures.” Mass Media in a Changing World. New York: McGraw-Hill, Inc., 2006 Slide28:  Use These Tools To Make Your Decision Of Your “Reality!” Slide29:  Please review the course material, which accompanies this presentation, for a list of key terms, the related assignment details and complete list of referenced information sources. Slide31:  © 2006 This instructional presentation has been prepared for student viewing within a traditional and/or web classroom. The presentation, and its development, is protected by copyright. Permission to copy, display, or otherwise utilize the images and related content, of this presentation, may only be approved, in writing, by Daniel M. Paulnock

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