7 Types of Video For Content Marketing

50 %
50 %
Information about 7 Types of Video For Content Marketing

Published on March 12, 2014

Author: BersonDeanStevens

Source: slideshare.net


Discover what types of video are most effective for acquiring new customers and connecting with existing customers. Learn how video will increase awareness, generate leads, and position your business as a thought leader.

You’ve made the decision to use video to acquire new customers and connect with existing customers. So what type of videos are most efffective? And what types of marketing videos should you invest in? Here is a list of video categories and how they can be used to increase awareness, generate leads, and position your business as a leader. 1 - Tutorials “How-To’s” It’s a great way to show a prospect or customer how to do something more efficiently – whether it’s using an online tool, setting up an account, or building a bookcase. Tutorial videos allow customers to see, instead of read, what it is they’re trying to accomplish. They can also be used to simplify complex processes and concepts. These videos are perfect not only for establishing authority in a specific subject or field, but for capturing the “how to” search queries and ranking higher on the search results page on Google. 2 - Webinars Whether you know it or not, you’re probably already creating this type of content. Record a software demo to train your team on a new process. Or use GoToWebinar, WebEx, or On24, to record a presentation intended for customers. Make sure to post it and let your audience benefit from the information you’re reviewing. Always look for additional ways to repurpose and leverage the content you’ve created. 3 - Reviews Product reviews are a staple in corporate videos because they’re effective. According to a study, 57 percent of consumers are more confident making a purchase online after watch- ing a product video. More confidence equals fewer returns, fewer sales calls and happier customers willing to share their experience with your brand. Adding video to the Zappos product pages had a sales impact of 6 to 30 percent. All they did was add video. Nothing else. Continued

4 - Culture Culture videos are becoming a dime a dozen, but the good ones still stand out. In an age where customers care as much about why you do something as what you do, these videos help your brand rise above the pack and give customers a more personal connection. Use them to show off your team, your secret sauce and the passion you have for your business and your customers. 5 - Testimonials Whether it’s from clients sharing how great it’s been to work with you, from industry partners who have benefited from your collaboration, or your employees talking about what it was like to be involved in your latest project, testimonials are a powerful endorsement. Capture them during events, at tradeshows, or after the release of a new product or service. 6 - Animations Hire a motion graphics company or create them yourself with a free tool like Animoto. Animation gives you freedom and creativity, and a way to communicate your message if your subjects are camera shy. 7 - Instagram and Vine Don’t just duplicate content, restyle it and/or expand it to add value. Many major brands that have jumped onto Instagram and Vine to create short-form videos. Instagram and Vine are great outlets to show off the spirit of your brand, create community, and to inspire engagement with your audience. Conclusion With so many different ways to incorporate video into your content marketing, and the numerous benefits derived from creating and distributing video, there’s no excuse not to. What types online video have you tried? For help developing your videos and content marketing strategy contact Lori at 877-447-0134, x111.

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Why online video is the future of content marketing ...

Video is the future of content marketing. That is, if it's not the here and now. ... it'll be the future of content marketing for you. Read more ...
Read more

What Is Content Marketing?

The idea of content marketing is to attract ... great content. Regardless of what type of marketing ... Content; 75 Content Marketing ...
Read more

Types of Content - CMI: Content Marketing Strategy ...

What types of content universally resonates with people? ... form of content marketing. ... (#7). I used content types #2, 8, ...
Read more

Content marketing - Wikipedia, the free encyclopedia

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
Read more

Category:Types of marketing - Wikipedia, the free encyclopedia

Category:Types of marketing ... Ambush marketing; Article marketing; Article video marketing; ... Content marketing;
Read more

What Is Content Marketing? - Forbes

If you've heard about content marketing and aren't sure what it is and are a bit embarrassed to ask, this post is for you.
Read more

7 Types of Ad Strategies Every Copywriter Should Know

7 Video Tools That Can Help Online Businesses Adopt Video ... 7 Types of Ad Strategies Every Copywriter Should Know. ... Content Marketing 2016: ...
Read more

The Advanced Guide to Content Marketing - Quick Sprout ...

... this Advanced Guide To Content Marketing is for ... a blog or producing videos and ... started by implementing just one type of content at a ...
Read more

The Top 7 Online Marketing Trends That Will Dominate 2014 ...

The Top 7 Online Marketing Trends That Will Dominate 2014. ... Content Marketing Will be Bigger Than Ever. ... Also on Forbes:
Read more

Video Content Marketing | Content Marketing

Video Content Marketing Video Content Marketing ist ein mächtiges Werkzeug. Video ... Editorial Commerce (7) Elementar (5) Emotionales Marketing (9)
Read more