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7 types of stock images you must stop using today

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Information about 7 types of stock images you must stop using today
Marketing

Published on January 24, 2014

Author: WebMeUpSEO

Source: slideshare.net

Description

You've probably heard it many times that visual content drives engagement (read more traffic and conversion). Just a month after the introduction of Facebook timeline for brands, visual content - photos and videos - saw a 65% increase in engagement. Are you sure your site's images are good enough to drive traffic?

It's high time to re-consider image use on most websites, as the standards of what's good and what's not have significantly changed since the 1990s (time when stock image sites started to gain their popularity). Images for the sake of images are not a good practice anymore.

Image credits:
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7 types of stock images you must stop using today By WebMeUp.Com

The Fact Visual content drives engagement http://webmeup.com/blog/stock-images-to-avoid.html

Increased traffic flow http://webmeup.com/blog/stock-images-to-avoid.html

Increased traffic flow Better social media exposure http://webmeup.com/blog/stock-images-to-avoid.html

Increased traffic flow Better social media exposure Juicy links from popular websites http://webmeup.com/blog/stock-images-to-avoid.html

Increased traffic flow Better social media exposure Juicy links from popular websites Higher conversion rates http://webmeup.com/blog/stock-images-to-avoid.html

Increased traffic flow Better social media exposure Juicy links from popular websites Higher conversion rates Outstandingly visualized brand http://webmeup.com/blog/stock-images-to-avoid.html

Increased traffic flow Better social media exposure That is Juicy links from popular websites get what you can achieve if you Higher conversion rates the right images. Outstandingly visualized brand http://webmeup.com/blog/stock-images-to-avoid.html

But how can you make your site’s images better? http://webmeup.com/blog/stock-images-to-avoid.html

Let’s start with types of images you should avoid! http://webmeup.com/blog/stock-images-to-avoid.html

1. Freaky and unnatural emotions. http://webmeup.com/blog/stock-images-to-avoid.html

When your customers contact you they definitely don’t look this way http://webmeup.com/blog/stock-images-to-avoid.html

…or this one. http://webmeup.com/blog/stock-images-to-avoid.html

Normally we don't make such faces, as that looks completely unnatural. So why do you think people will be touched by something that's totally unnatural and looks funny? http://webmeup.com/blog/stock-images-to-avoid.html

Alternative: Contact some of your old-time users and ask for an interview and a couple of photos. Even some amateur pictures done in the natural setting will look much better than the examples above. http://webmeup.com/blog/stock-images-to-avoid.html

2. Happy and organized corporate people everywhere. . http://webmeup.com/blog/stock-images-to-avoid.html

Do you really start you working day the same way? http://webmeup.com/blog/stock-images-to-avoid.html

Also some parts of the bodies of the office workers next to the switched off devices seem to be popular. http://webmeup.com/blog/stock-images-to-avoid.html

• Hmm…something is seriously wrong here! http://webmeup.com/blog/stock-images-to-avoid.html

Alternative In case you don't want to place the photos of your real office and real employees, then focus on something else. By the way, garage businesses and startups are all trendy these days, so the severe look of your "headquarters" can be quite interesting! http://webmeup.com/blog/stock-images-to-avoid.html

3. Abstract 3D figures and all other abstract things . http://webmeup.com/blog/stock-images-to-avoid.html

Looks 1990’s… and weird. http://webmeup.com/blog/stock-images-to-avoid.html

• Clouds… http://webmeup.com/blog/stock-images-to-avoid.html

Lamps… http://webmeup.com/blog/stock-images-to-avoid.html

and even a bigger number of lamps… http://webmeup.com/blog/stock-images-to-avoid.html

… don't explain why you are creative, smart and competitive! These images are huge space-eaters on your site's pages – they don't help to convey the necessary messages and only distract visitors’ attention. http://webmeup.com/blog/stock-images-to-avoid.html

4. People with laptops and tablets in weird settings . http://webmeup.com/blog/stock-images-to-avoid.html

Would you really think about work at a sunny seaside ? http://webmeup.com/blog/stock-images-to-avoid.html

OMG! this guy takes an "extreme" approach to business. http://webmeup.com/blog/stock-images-to-avoid.html

Welcome the King of multi-tasking! This man can work surfboarding at sea and without even looking at his laptop screen. http://webmeup.com/blog/stock-images-to-avoid.html

Sitting on the beach with the laptop is not the sign of success, prosperity and free way of living and working. By the way, if you try to work with the laptop on the beach, you will understand that it is NOT comfortable and you will get distracted all the time! http://webmeup.com/blog/stock-images-to-avoid.html

5. Quick faking of the product in the stock image. . http://webmeup.com/blog/stock-images-to-avoid.html

No need to be an advanced Photoshop user to understand that there’s something terribly wrong with the picture. http://webmeup.com/blog/stock-images-to-avoid.html

6. Boards. Whiteboards, greenboards, glass boards. . http://webmeup.com/blog/stock-images-to-avoid.html

People truly believe in the power of the board, but they keep on adding images with boards everywhere! http://webmeup.com/blog/stock-images-to-avoid.html

Like this one, http://webmeup.com/blog/stock-images-to-avoid.html

…or this. http://webmeup.com/blog/stock-images-to-avoid.html

Sometimes you don't even need a board. http://webmeup.com/blog/stock-images-to-avoid.html

Anyway, these images don’t tell the story. They don’t tell what you do, how and why your users need to care. So, please avoid them! http://webmeup.com/blog/stock-images-to-avoid.html

7. Low-resolution images. . http://webmeup.com/blog/stock-images-to-avoid.html

Whatever the image, please don’t try to save 50 cent on buying a pic with ridiculously small resolution. That’s totally unprofessional and ruins the impression on any page. http://webmeup.com/blog/stock-images-to-avoid.html

Meh… http://webmeup.com/blog/stock-images-to-avoid.html

Bottom-line: Every time before you decide to use stock images, ask yourself 3 questions: • Does this image look professional? • Does it help better understand what I'm talking about? • Would the page lose any value if I remove the image? http://webmeup.com/blog/stock-images-to-avoid.html

Beware of: • Pictures that are irrelevant and not realistic • Pictures that are meaningless • Low-quality pics http://webmeup.com/blog/stock-images-to-avoid.html

Choose the right images and stay cool.

Pro tip: kittens ROCK!

For more info check WebMeUp Blog: http://webmeup.com/blog/stock-images-toavoid.html

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