Published on July 30, 2013
Think Social Media is For Kids, Not Business? Think Again! Learn the 7 Secrets to How the Smartest Main Street Businesses-Just Like Yours- Are Using Social Media to Crush the Competition! www.losangeleswebstrategies.com
What is social media marketing? so cial me di a mar ket ing (noun) 1. The use of online social media sites (Facebook, Twitter, et. Al) to… - Promote services, events, or products - Pursue branding goals - Increase market awareness - Efficiently reach and engage consumers - Drive more business/increase sales www.losangeleswebstrategies.com
Who cares? 2/3 of online adults use social media platforms such as Facebook, Twitter and LinkedIn (Pew) AND Facebook alone has over 750 million users…
Buyer attention-where is it? Americans spent 53.5 billion minutes on Facebook in 2011 (Nielsen) www.losangeleswebstrategies.com
(In May alone…) www.losangeleswebstrategies.com
Naysayers 1. Social media is a waste of time 2. Only young people are using social media 3. Social media ROI cannot be measured 4. Social media is pretty easy/unimportant-I’ll give it to the intern to handle 5. Social Media is no place for business www.losangeleswebstrategies.com
Pollyannas 1. Social media will replace real-life networking 2. Social media can replace your website 3. Social media is free marketing! 4. Social media marketing gets immediate results 5. Social media marketing is the ANSWER!
Reality: It’s working, but it’s not the ONLY thing • 63% of companies using social media say it has increased their marketing effectiveness (HubSpot) • 88% of marketers have indicated that social media efforts have generated more exposure for their business (Harp Social) • 73% of marketers plan on increasing their use of Facebook (Harp Social) • 90% of social businesses say SMM is important to their business (Social Media Examiner) www.losangeleswebstrategies.com
Customers WANT YOU on social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 1,2 Cone Business Study on Social Media, 2008 www.losangeleswebstrategies.com
And customers are rewarding businesses that do social media…
How your business can benefit • Increase engagement with customers and prospects • Affordably boost brand awareness • Boost website traffic • Grow your email list • Build your influence www.losangeleswebstrategies.com
How your business can benefit • Promote events and special offers • Find new customers • Quickly address negative PR • Increase customer loyalty
Top challenges • Overcoming cultural resistance to social media • Lack of resources to maintain consistent effort • Perceived as too difficult/overwhelming • Measuring ROI is not always easy (and requires some savvy) • Devising a method to the madness www.losangeleswebstrategies.com
The 7 Secrets to How the Smartest Main Street Businesses are Using Social Media to Crush the Competition! www.losangeleswebstrategies.com
1. Go where your people are…
2. Proactively cross pollinate www.losangeleswebstrategies.com
3. Use fan gating • Fan gating = displaying certain content only to users who ‘Like’ your Facebook page • Create an offer/incentive for fans only • Non-fans are encouraged to ‘Like’ in order to ‘unlock’ the content behind the tab www.losangeleswebstrategies.com
3. Use fan gating
4. Collect email opt-ins • Have people opt into your email list on your social media site
5. Run social promotions, contests, etc. • People want to engage with brands! • Photo contests, sweepstakes, surveys, etc. drive engagement • Engaged customers and prospects buy more
5. Run social promotions, contests, etc.
6. Be REAL • Show that you are actually in the community and are real, human www.losangeleswebstrategies.com
7. Diversify • Use multiple social media channels • YouTube is HUGE • Pinterest is taking off like a rocket! www.losangeleswebstrategies.com
BONUS. Advertise • Amazing opportunity to target locally, specific interests, etc. • Very affordable • Easy to do www.losangeleswebstrategies.com
Frequently Asked Questions www.losangeleswebstrategies.com
How much time will I need to spend each week on social media? 75% of businesses spending as little as 6 hours per week on social media marketing saw increased traffic. (Social Media Examiner)
Which social platform(s) should my business use? • Users? • Competitors? • Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience • Consider multiple channels! www.losangeleswebstrategies.com
How can I avoid the common mistakes that businesses make? 1. Have a plan/be prepared 2. Don’t obsess 3. Engage + promote 4. Talk with (not at) 5. No interns/nepotism www.losangeleswebstrategies.com
What to consider when evaluating the efficacy of social media? • Bigger than sales! • Generating word of mouth marketing • Strengthening brand loyalty with your customers • Adding value www.losangeleswebstrategies.com
People are talking. Are you part of the conversation? • Social media is not a passing fad! • 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance) • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)
We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100
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