Published on March 6, 2014
7 SECRETS TO BOOST ECOMMERCE SITE’S SALES
Frustrated by the performance of your ecommerce website?
The solution is right at your fingertips!
Optimize your landing pages
using these 7 simple tips!
#1 STRONG MESSAGE MATCH
PLACING ADS? BUYING BANNERS?
PLACING ADS? SENDING AN E-MAIL? BUYING BANNERS?
Make sure the message match is strong:
1. Repeat headlines
2. Use similar colors and images
3. Focus on a simple message
Example Amazon’s landing page is highly relevant to the ad:
#2 Make USPs detailed
Add details to unique selling propositions
Free shipping? Now add details!
Free shipping? Now add details! Free shipping worldwide
Easy returns? Add details!
Easy returns? Add details! Easy returns in 48h
Let’s move on!
#3 Add relevant product info
When some important data’s missing…
So please, add precise and relevant product data
Like IKEA does:
#4 Add urgent offers and free trial
This one’s easy
Add some urgent offers
And say something’s limited
#5 Use social proof signals
Do you want customers to BELIEVE YOU?
1. Add testimonials
2. Publish reviews
3. Add ratings
#6 Spice up pages with benefits
Compelling benefits can persuade users to BUY
Tell people - what they will get - and how they’ll win
For example, if you sell shampoo…
Say how gorgeous their hair will be!
And how much they’ll save on stylists
#7 Change callsto-action
Make calls-to-action ACTIONABLE
This change DOUBLED CTR:
And this increased sales by 35.81%:
You can improve your calls-to-action too!
And get more TRAFFIC
And get more TRAFFIC CONVERSIONS
And get more TRAFFIC CONVERSIONS AND SALES!
IMPROVE YOUR SITE TODAY
Need more actionable tips and examples?
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